Matsuya's Official X Reveals on Launch Day That This Year's 'Fluffy Egg Grilled Eel Bowl' Comes with Extra Sauce as Standard, Alongside Sansho Pepper

On June 23, 2026 at 9:04 PM, Matsuya’s official X account (@matsuya_foods) posted an eating report saying it had tried the newly released ‘Fluffy Egg Grilled Eel Bowl’ and ‘Samgyetang-style Soup.’ The post states, “This year, sansho pepper is of course included, and extra sauce comes with every order too, in a generous setup,” revealing on launch day that this year’s Fluffy Egg Grilled Eel Bowl bundles extra sauce as standard in addition to sansho pepper.

Post Text

We tried the “Fluffy Egg Grilled Eel Bowl” and the “Samgyetang-style Soup,” which went on sale today, right away!

The egg is fluffy! It pairs well with the eel, too ⭕️

This year, sansho pepper is of course included, and extra sauce comes with every order too, in a generous setup (╹◡╹)

For eel this year, the Matsuya Fluffy Egg Grilled Eel Bowl is the answer!

Item	Details
Posted	Tuesday, June 23, 2026, 9:04 PM
Channel	Matsuya official X (@matsuya_foods)
Format	Standalone post (no quote repost)
Attached images	1 (photo of the meal)
Items eaten	Fluffy Egg Grilled Eel Bowl, Samgyetang-style Soup

Extra Sauce Now Included as Standard, Along with Sansho Pepper

The news in this post is that this year’s Fluffy Egg Grilled Eel Bowl comes with “sansho pepper, of course, and extra sauce included with every order too.” Extra sauce is bundled as standard with every order in addition to sansho pepper. This was not stated when the official menu was published at 10:00 AM today, and the official account itself has now put it into words in its eating report. The phrase “generous setup” suggests that the standard extra sauce is meant to raise satisfaction with the eel’s volume and flavor.

The Fluffy Egg Grilled Eel Bowl costs 1,180 yen and went on sale nationwide at 10:00 AM today, June 23, as a limited-time summer menu item. The other eel items offered at the same time are as follows.

Menu item	Price
Fluffy Egg Grilled Eel Bowl	1,180 yen
Fluffy Egg Grilled Eel Plate	960 yen
Grilled Eel Bowl	980 yen
Grilled Eel Plate	760 yen
Eel Combo Beef Bowl	1,180 yen
Eel and Beef Plate	960 yen

Composition of the Photo

The attached photo is centered on the main dish: a white bowl with the Matsuya logo embossed on it, topped with grilled eel kabayaki. The eel shows clear grill marks and a glossy sheen of sauce, and beneath it layers of fluffy yellow egg and rice peek through. Extra sauce is drizzled along the rim of the bowl, capturing exactly what the text describes: “the egg is fluffy” and “extra sauce comes with every order.” In the back right is a soup bowl containing tofu and leafy greens, with another soup bowl in front of it, and at the bottom right is a stamp decoration of Matsuya’s official mascots, Macky and Yakky.

The ‘Samgyetang-style Soup’ Eaten Alongside

The post also lists the ‘Samgyetang-style Soup’ as one of the items eaten, together with the Fluffy Egg Grilled Eel Bowl. The Samgyetang-style Soup is offered as a side item at 330 yen on its own, or at 210 yen as a choice of side during lunch hours. The soup bowl with tofu and leafy greens in the back right of the photo appears to be this Samgyetang-style Soup. It shows a way of eating in which a soup is paired with the rich flavor of the grilled eel kabayaki at center stage.

Tone and Closing Line

The text has a warm tone, with the (╹◡╹) emoticon and the ⭕️ emoji, and closes with the confident pitch, “For eel this year, the Matsuya Fluffy Egg Grilled Eel Bowl is the answer!” By having the official account publish an eating report on launch day itself, it appears to be aiming to draw summer eel demand toward the Fluffy Egg Grilled Eel Bowl.