Matsuya Official X Reveals on Launch Day: This Year's Fluffy Egg Grilled Eel Bowl Comes Standard with Extra Sauce, Not Just Sansho Pepper

Matsuya’s official X account (@matsuya_foods) posted at 9:04 PM on June 23, 2026, a “tried it” report on eating today’s newly launched Fluffy Egg Grilled Eel Bowl and Samgyetang-style Soup. The post explicitly stated, “This year’s generous lineup naturally includes sansho pepper, but also comes standard with Extra Sauce,” introducing on launch day that this year’s Fluffy Egg Grilled Eel Bowl comes with Extra Sauce included as standard alongside sansho pepper.

Post Content

We just tried the “Fluffy Egg Grilled Eel Bowl” and “Samgyetang-style Soup,” on sale from today!

The egg is so fluffy! And it pairs perfectly with the eel ⭕️

This year’s generous lineup naturally includes sansho pepper, and comes standard with Extra Sauce as well （╹◡╹）

This year, eel means Matsuya’s Fluffy Egg Grilled Eel Bowl!

Item	Details
Post Time	June 23, 2026 (Tue), 9:04 PM
Channel	Matsuya Official X (@matsuya_foods)
Format	Standalone post (no quote retweet)
Attached Image	1 (photo of the meal)
Items Tried	Fluffy Egg Grilled Eel Bowl, Samgyetang-style Soup

This Year Adds “Extra Sauce” as Standard, Alongside Sansho Pepper

The new information in this post is that this year’s Fluffy Egg Grilled Eel Bowl comes with “naturally sansho pepper, but also Extra Sauce included with every order.” This sales condition — Extra Sauce included as standard for all orders on top of sansho pepper — was not stated when the official menu was posted at 10 AM today, and it was the official account’s own hands-on report that put it into words. The phrase “generous lineup” suggests that including Extra Sauce as standard is intended to boost satisfaction with the eel’s volume and flavor.

The Fluffy Egg Grilled Eel Bowl is priced at 1,180 yen and launched nationwide today, June 23, at 10 AM, as a summer limited-time menu item. The eel-based menu items being offered simultaneously are as follows.

Menu Item	Price
Fluffy Egg Grilled Eel Bowl	1,180 yen
Fluffy Egg Grilled Eel Plate	960 yen
Grilled Eel Bowl	980 yen
Grilled Eel Plate	760 yen
Eel Combo Beef Bowl	1,180 yen
Eel & Simmered Beef & Onion Plate	960 yen

Composition of the Meal Photo

The attached photo centers on a main dish of kabayaki-style grilled eel served in a white bowl embossed with the Matsuya logo. The eel clearly shows grill marks and glossy sauce, with layers of fluffy yellow egg and rice peeking out underneath. Extra sauce has been drizzled around the rim of the bowl, capturing a finish that demonstrates the post’s claims of “the egg is so fluffy” and “comes standard with Extra Sauce as well.” In the back right sits a soup bowl containing tofu and greens, with another soup bowl in front of it, and in the bottom right corner is a sticker decoration of Matsuya’s official mascots, “Macky & Yakky.”

The Samgyetang-style Soup Also Tried Alongside

Alongside the Fluffy Egg Grilled Eel Bowl, the post also lists Samgyetang-style Soup as an item tried. Samgyetang-style Soup is offered as a standalone side menu item for 330 yen, or for 210 yen as part of the lunchtime Choice of Side lineup. The soup bowl containing tofu and greens visible in the back right of the photo is presumed to be this Samgyetang-style Soup. The post demonstrates a way of eating that pairs the rich, bold flavor of kabayaki-style grilled eel with soup.

Tone and Closing Remark

The post has an upbeat tone, mixing in a kaomoji (╹◡╹) and the ⭕️ emoji, and closes with the assertive appeal, “This year, eel means Matsuya’s Fluffy Egg Grilled Eel Bowl!” By putting out a firsthand-tasting report on launch day itself, the official account appears to be aiming to draw summer eel demand toward the Fluffy Egg Grilled Eel Bowl.