Matsuya's Official X Re-promotes the ONE PIECE Set, 6 Beef Bowl Varieties, on the First Day of the Three-Day Weekend

At 10:00 a.m. on July 18, 2026, Matsuya’s official X account (@matsuya_foods) posted “First day of the three-day weekend 🎉” and “Let’s go to Matsuya for now,” urging followers to fuel up with the ONE PIECE Set, a collaboration with the TV anime ONE PIECE. The post falls on the first day of a three-day weekend running from Saturday, July 18, through Sunday, July 19, to Monday, July 20, a holiday for Marine Day, and asks readers, “Fuel up with the ONE PIECE Set, then enjoy summer!” and “Which Beef Bowl will you have today?”

The ONE PIECE Set: Choose from 6 Beef Bowl Varieties

The ONE PIECE Set is a limited-time lineup pairing Matsuya’s Beef Bowl with collaboration bonuses. The 6 varieties are the ONE PIECE Beef Bowl Set, ONE PIECE Kimchi Beef Bowl Set, ONE PIECE Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl Set, ONE PIECE Cheese Beef Bowl Set, ONE PIECE Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl Set, and ONE PIECE Umatoma Cheese Beef Bowl Set, each available in 5 sizes from Small Serving to Extra-large Serving. A Regular Serving ranges from 660 yen for the ONE PIECE Beef Bowl Set to 890 yen for the ONE PIECE Umatoma Cheese Beef Bowl Set — 200 yen on top of the regular Beef Bowl price — and buyers receive the collaboration bonus, an Original Acrylic Block Chopstick Rest. The Giant Serving Set (1,430 yen), with three times the meat and onion of a Regular Serving, is also part of the same collaboration lineup, so the question “Which Beef Bowl will you have today?” is effectively an invitation to pick from these 6.

The Bonus Acrylic Block Chopstick Rest Features Nami

In the photo accompanying the post, a Beef Bowl container sits inside one of Matsuya’s takeout bags (a biomass-blended bag printed with “We are committed to environmental conservation”), with the acrylic block chopstick rest on its red backing card placed beside it. The design depicts Nami, the navigator of the Straw Hat Pirates; the lower right of the backing card shows the name “NAMI” and the copyright notice (©Eiichiro Oda/Shueisha, Fuji TV, Toei Animation). The photo was shot outdoors against a green backdrop, a composition that layers the three-day weekend’s clear skies over the takeout styling.

The chopstick rests come in a lineup of 12 varieties, given free with the purchase of eligible items, while supplies last. Matsuya’s official X account also introduced the chopstick rests on July 3, describing them as “8mm thick, with real presence,” and highlighting how they can be displayed and enjoyed on a desk or shelf after the meal.

Three Straight Days of Exposure, Building Momentum for a First-Ever Collaboration

This post extends a run of recent days repeatedly spotlighting the ONE PIECE Set. On July 15, Matsuya pushed the set again as “the quintessential Beef Bowl,” and the following day, July 16, it singled out the eligible Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl as a bowl for summer — putting Beef Bowl front and center for three straight days. This call on the first day of the three-day weekend can be read as the capstone of that push.

The collaboration as a whole was announced on June 19, 2026, and sales began at 10:00 a.m. on June 30. It marks Matsuya’s first-ever solo collaboration with the TV anime ONE PIECE, running through 9:59 a.m. on October 6, with the accompanying “Natsu da! En da! Daimanpuku Matsuri” campaign scheduled through August 18. As of July 18, all 6 collaboration Beef Bowl sets and the Giant Serving Set remain on sale.