Matsuya's Official X Names 'Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl,' a ONE PIECE Set Item, as Its Bowl for Summer

At 6:00 p.m. on July 16, 2026, Matsuya’s official X account published a post centered on the ‘Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl.’ It opened with, ‘Summer, heat, hunger — when all three line up, only Matsuya will do,’ urging followers to get through the summer heat with the refreshing taste of grated radish and ponzu citrus soy sauce. The item is one of six beef bowls covered by the ‘ONE PIECE Set’ from the TV anime ONE PIECE collaboration that began on June 30, and this post marks a renewed push for it midway through the campaign.

The Zoro-Design Acrylic Block Chopstick Rest Seen in the Post’s Photo

The photo in the post shows the Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl served in a bowl alongside miso soup and the collaboration’s bonus acrylic block chopstick rest, all arranged on a bamboo tray. The beef is topped with a generous mound of grated radish, framed by chopped scallion and white sesame seeds. The refreshing look evokes ponzu citrus soy sauce, matching the post’s appeal to summer.

At the front left sits a silver bag labeled ‘ADULTS’ containing an acrylic block chopstick rest, printed with the giveaway period: ‘June 30, 2026 (Tue) 10:00 – October 6, 2026 (Tue) 9:59 (while supplies last).’ To its right is an unwrapped piece featuring a green-toned design of the three-sword-style swordsman Roronoa Zoro (RORONOA ZORO). The surface carries the ‘Matsuya × ONE PIECE’ logo and the label ‘NOT FOR SALE,’ with the credit ‘©Eiichiro Oda/Shueisha, Fuji TV, Toei Animation’ printed at the bottom.

The ONE PIECE Set: Six Beef Bowls Plus 200 Yen for a Chopstick Rest

The ‘ONE PIECE Set’ works by adding 200 yen (tax included) to Matsuya’s signature Beef Bowl, which comes with one ‘Original Acrylic Block Chopstick Rest’ (one of 12 designs, given at random) as a bonus. The six Beef Bowls eligible for the set are listed below, and the Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl is one of them.

• Beef Bowl Set
• Cheese Beef Bowl Set
• Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl Set
• Kimchi Beef Bowl Set
• Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl Set
• Umatoma Cheese Beef Bowl Set

Sales began at 10:00 a.m. on June 30, and the chopstick rests will be given away while supplies last, through 9:59 a.m. on October 6. Among the 12 designs is a Matsuya-exclusive original illustration featuring ‘Luffy & Roki,’ with all the designs — like the Zoro one shown in the post’s photo — created specifically for the collaboration.

The Day Before: the Classic Beef Bowl. The Day After: Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce

Since announcing the collaboration on June 19, the official X account has repeatedly posted content centered on the acrylic block chopstick rests. Just the day before, on July 15, it promoted the ONE PIECE Set through the angle of ‘the classic Beef Bowl that says Matsuya.’ This post, coming the very next day, instead singles out one specific flavor from the six eligible items — the Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl — and puts it front and center. The two consecutive posts shifted the focus from Beef Bowls in general to an individual menu item.

Separately, that same day, July 16, in the 5 p.m. hour — a little before this post — the account also announced the takeout-only ‘Grilled Eel Bowl Bento Set’ (going on sale at 10:00 a.m. on July 21). Two different lines of promotion — a product timed for the Day of the Ox and a collaboration menu item — ran in parallel on the same day.

A Staple Flavor With Three Faces: Regular, Lunch, and Collaboration

The Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl is not a new item that debuted with this collaboration — it’s a long-running staple flavor that was, for instance, added to a Beef Bowl Bento bulk-buy set back in February 2024. It’s currently available in three forms at stores: the regular version at 560 yen for a Regular Serving, the standard Lunch Set (630 yen), and this collaboration’s ‘ONE PIECE Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl Set’ (760 yen for a Regular Serving). The 200-yen difference for the collaboration version is the premium for getting an acrylic block chopstick rest.

Meanwhile, the surrounding lineup has been quietly trimmed. The limited-time ‘Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Fried Chicken Beef Bowl’ (920 yen) ended sales on April 7, and the four takeout-oriented ‘Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl Bento’ bulk-buy sets (packs of 2 to 5, priced 1,060 to 2,500 yen) were also removed from the official website’s listings as of July 14. While the Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl continues on as a signature item in three coexisting forms, its derivative products are being narrowed down.