Matsuya's Official X Re-promotes the 'ONE PIECE Set' with Its Classic Beef Bowl

Matsuya’s official X account (@matsuya_foods) posted on July 15 to re-promote the “ONE PIECE Set,” part of its ongoing collaboration with the TV anime ONE PIECE currently on air. Framed around “Matsuya’s classic Beef Bowl,” the post highlighted the fun of eating alongside Luffy and his crewmates.

All 6 Beef Bowl Options Come with One of 12 Randomly Assorted “Acrylic Block Chopstick Rests”

The “ONE PIECE Set” lets customers add 200 yen (tax included) to Matsuya’s signature Beef Bowl and receive one “Original Acrylic Block Chopstick Rest” (randomly assorted from 12 designs) as a bonus. The following six Beef Bowl options are eligible, so customers can pick their favorite.

• Beef Bowl Set
• Cheese Beef Bowl Set
• Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl Set
• Kimchi Beef Bowl Set
• Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl Set
• Umatoma Cheese Beef Bowl Set

The post’s image shows a red-toned Monkey D. Luffy-design Acrylic Block Chopstick Rest held up in front of a Beef Bowl and Miso Soup. The chopstick rest is printed with the words “MONKEY.D.LUFFY” and “NOT FOR SALE” along with the Straw Hat crew’s skull emblem, with the Matsuya x ONE PIECE collaboration logo placed at the bottom. Matsuya’s official X account has previously noted that the full set of 12 designs includes original artwork drawn exclusively for Matsuya.

The Other Qualifying Option: The “Giant Serving Set”

The Acrylic Block Chopstick Rest isn’t limited to the “ONE PIECE Set” — ordering the “Giant Serving Set” also earns one. The Giant Serving Set is a volume-focused dish featuring an Extra-large Serving of rice topped with three times the beef and onion of a Regular Serving. This post put the spotlight on the classic Beef Bowl side, but for those wanting a heartier meal, the Giant Serving Set remains an option.

The Collaboration Runs Through October 6, with All 7 Eligible Items Still on Sale

This collaboration campaign was announced on June 19 and launched at 10:00 a.m. on June 30. It runs until 9:59 a.m. on October 6, 2026 (or until the giveaway items run out, whichever comes first), and applies to Matsuya locations nationwide, including Matsunoya and My Curry Shokudo co-located stores. The seven eligible items — the six “ONE PIECE Set” Beef Bowl options plus the “Giant Serving Set” — have remained continuously available from the June 30 launch through today.

Since June 21, Matsuya’s official X account has repeatedly posted about this pairing of the “ONE PIECE Set” and “Giant Serving Set” with the chopstick rests. More recently, it has also run parallel posts introducing the character-by-character designs of sticker sheets tied to the Kids’ Menu, featuring characters like Luffy and Brook, so this latest post marks a return to the mainstay Beef Bowl Set side. Across the same collaboration period, the account appears to be alternating its messaging between two distinct bonuses: chopstick rests for the set orders and sticker sheets for the Kids’ Menu.