Matsuya's Official X Account Eats Kimchi Kalbi Bowl Topped with Soft-boiled Egg, Questions Soft-boiled Egg's Popularity

Matsuya’s official X account (@matsuya_foods) posted at 7:30 p.m. on April 27, reporting that it had eaten the standard menu item Kimchi Kalbi Bowl topped with a soft-boiled egg.

Today I topped Matsuya’s standard Kimchi Kalbi Bowl with a soft-boiled egg (╹◡╹)

It had been a little while since I had Kimchi Kalbi Bowl, but it was reliably delicious!

Why is soft-boiled egg so popular…?🤔

A “Black Tray” Appears in an Eating Report Post

April’s Eating Report posts (Stir-fried Chicken with Butter Soy Sauce on April 6, Garlic Butter Pork Short Rib & Egg Bowl on April 8, and Umatoma on April 16) all featured photos of dishes served on the wooden tray used at Mitaka Main Store.

This time, however, the photo of the Kimchi Kalbi Bowl shows the black tray used at regular stores. It seems likely the photo was taken at a standard location rather than at Mitaka Main Store.

Questioning the Popularity of Soft-boiled Egg

The post ends with a question to followers: “Why is soft-boiled egg so popular…?🤔” Matsuya’s official account has increasingly used question-style posts to engage users, such as asking, “Does anyone know what rank comes after Diamond?”

Was Choosing Kimchi Kalbi Bowl a Way to Show the Bowl Lineup Is Alive and Well?

Kimchi Kalbi Bowl (Regular Serving, 690 yen) is a standard bowl-lineup item alongside Beef Bibim Bowl (690 yen) and Salt-based Green Onion Pork Boneless Short Rib Bowl (now Salt-based Green Onion Bowl, 730 yen). Matsuya’s menu saw major changes in April: on April 21, Original Salt-based Green Onion Thick Pork Boneless Short Rib Bowl was delisted and succeeded by Salt-based Green Onion Bowl, and on April 7, four Chicken Rice items (Chicken Rice, Seared Mayo Spicy Chicken Rice, Chicken Combo Beef Bowl, and Seared Mayo Spicy Chicken Combo Beef Bowl) were delisted.

Against this backdrop, the official account’s deliberate choice of Kimchi Kalbi Bowl this time may have been intended to show that the bowl lineup remains alive and well even after the Chicken Rice items disappeared.