Matsuya Adds Two Items, Batachiki and Cream Butter Curry, to the Menu

5月12日9時38分、松屋公式サイトのメニューデータに本日10時発売予定の「バターチキンカレー」「クリームバターカレー」の2品が追加された。10時の販売開始まで残り22分という、発売直前の登録となる。同時に「ネギ塩丼」には『※順次、販売終了予定』の注記が付与され、5月8日に公式Xで予告された販売終了がメニューデータ側にも反映された格好。

At 9:38 AM on May 12, two items scheduled for release at 10:00 AM today — “Butter Chicken Curry and Rice” and “Cream Butter Curry and Rice” — were added to the menu data on Matsuya’s official site. The listing went up just 22 minutes before the 10:00 AM release, making it a last-minute registration. At the same time, the “Salt-based Green Onion Bowl” gained the menu note “*To be discontinued successively,” reflecting in the menu data the discontinuation that had been announced on the official X account on May 8.

Details of the Two New Items

Menu Item	Category	Regular Serving Price (tax included)	Limited-time Status
Butter Chicken Curry and Rice	Curry and Rice	980 yen	None (regular category)
Cream Butter Curry and Rice	Curry and Rice	730 yen	None (regular category)

“Butter Chicken Curry and Rice” makes its return for the first time in about 20 months since September 2024, a popular Matsuya curry familiarly known by its nickname “Batachiki.” “Cream Butter Curry and Rice” joins the menu at the budget-friendly price of 730 yen, debuting with today’s 10:00 AM release. Neither item is treated as limited-time; both are registered under the regular category on the menu.

“To Be Discontinued Successively” Note Added to the Salt-based Green Onion Bowl

At the same time, the menu note for the “Salt-based Green Onion Bowl” (Regular Serving, 730 yen) gained the annotation “*To be discontinued successively.” This item debuted on April 21 as a thick-cut upgrade, and on May 8 the official X account had announced it would “be discontinued successively starting next week.” Today, May 12 (the start of “next week”), the discontinuation notice was reflected in the menu data as well.

Development	Date
“Salt-based Green Onion Bowl” debuts	April 21, 2026, 9:38 AM
Official X announces discontinuation	May 8, 2026, 9:16 PM (“to be discontinued successively starting next week”)
“To be discontinued successively” note added to menu (this event)	May 12, 2026, 9:38 AM

Large-Scale Reorganization of the Curry Category

Today, May 12 at 10:00 AM, also marks a large-scale changeover day for the Curry and Rice category.

Development at 10:00 AM on May 12	Details
“Butter Chicken Curry and Rice” release	980 yen, first return in about 20 months, registered on the menu today
“Cream Butter Curry and Rice” release	730 yen, budget line, registered on the menu today
“Chunky Stewed Chicken Curry and Rice” discontinued	890 yen, discontinued at 10:00 AM on 5/12 (discontinuation announced on 5/5)
Curry 50-Point Boost Campaign begins	8 eligible items (including Batachiki and Cream Butter Curry and Rice), 5/12–5/18

The changing of the guard in the Curry and Rice lineup kicks off simultaneously with the Curry Point Boost Campaign, forming the climax of Matsuya’s menu reorganization at 10:00 AM on May 12.

9:38 AM: A Listing Timed Right Before Release

The menu listing went up just 22 minutes before the 10:00 AM release — a last-minute timing. Compared with recent new menu additions:

Item	Release Date/Time	Menu Registration Time	Lead Time Before Release
Chunky Stewed Chicken Curry and Rice	April 14, 2026, 10:00 AM	April 14, 2026, 9:44 AM	16 minutes prior
Salt-based Green Onion Bowl	April 21, 2026, 10:00 AM	April 21, 2026, 9:38 AM	22 minutes prior
Three Taco Rice Items	May 5, 2026, 10:00 AM	May 5, 2026, 9:39 AM	21 minutes prior
Batachiki & Cream Butter Curry and Rice (this event)	May 12, 2026, 10:00 AM	May 12, 2026, 9:38 AM	22 minutes prior

The pattern of registering menu items 20 to 25 minutes before the 10:00 AM release has become established over the last four instances, and today’s Batachiki and Cream Butter Curry and Rice follow the same last-minute registration pattern.