Matsuya Simultaneously Swaps Store-Limited Lineup: 1 New Item Added, 2 Discontinued
As of 12:55 PM on May 11, 2026, a simultaneous swap of three items was detected in Matsuya’s official store-limited menu data. The Stir-fried Beef and Okra with Oyster Sauce Set Meal was newly added, while the Hiyajiru and Yatarazuke Beef Bowl & Yatarazuke Hamburg Steak Set Meal, added just six days earlier on May 5, were discontinued.
| Change | Menu Item |
|---|---|
| Added | Stir-fried Beef and Okra with Oyster Sauce Set Meal |
| Discontinued | Hiyajiru |
| Discontinued | Yatarazuke Beef Bowl & Yatarazuke Hamburg Steak Set Meal |
This store-limited swap occurred the day before Matsuya’s major menu overhaul scheduled for 10:00 AM tomorrow, May 12 — the launch of Butter Chicken Curry and Rice, the discontinuation of Gorochiki, the start of Kobito Collaboration Part 2, and the launch of the Curry Point Boost.
Added: Stir-fried Beef and Okra with Oyster Sauce Set Meal Launches at 70 Stores from 10:00 AM on May 12
The newly added Stir-fried Beef and Okra with Oyster Sauce Set Meal goes on sale at 70 stores starting 10:00 AM on Tuesday, May 12, 2026.
| Item | Details |
|---|---|
| Menu Item | Stir-fried Beef and Okra with Oyster Sauce Set Meal |
| Sale Start | 10:00 AM, Tuesday, May 12, 2026 |
| Number of Stores | 70 stores |
| Scheduled End Date | Not set |
The promotional visual carries the tagline “Eat okra, win with the stickiness,” featuring both the Stir-fried Beef and Okra with Oyster Sauce Set Meal (980 yen) and the Okra and Grated Domestic Yam Paste Beef Bowl (690 yen) side by side. The pairing is built around a shared okra theme, described as “double stickiness” with “okra burying the egg-coated yakiniku beef.” Note that only the oyster sauce stir-fry set meal was added as a store-limited item — the Okra and Grated Domestic Yam Paste Beef Bowl is not included in today’s 12:55 PM store-limited data.
Discontinued: Hiyajiru and Yatarazuke Set Meal Delisted After Just 6 Days
The two items added as store-limited on May 5 — Hiyajiru and the Yatarazuke Beef Bowl & Yatarazuke Hamburg Steak Set Meal — have been removed from the store-limited data as of 12:55 PM today, May 11, 2026. Both items had a store-limited listing period of about six days, from their 10:00 AM sale start on May 5 to their removal at 12:55 PM today.
| Item | Sale Start | Delisted | Listing Period |
|---|---|---|---|
| Hiyajiru | 10:00 AM, May 5, 2026 | 12:55 PM, May 11, 2026 | About 6 days |
| Yatarazuke Beef Bowl & Yatarazuke Hamburg Steak Set Meal | 10:00 AM, May 5, 2026 | 12:55 PM, May 11, 2026 | About 6 days |
A six-day listing period is short compared to other currently active store-limited items: the Iburigakko Beef Bowl, added on March 17, has been running for about 55 days, and the Matsu Shake, added on April 21, has been running for about 20 days. By contrast, the two items added on May 5 exited early.
Store-Limited Lineup Now Stands at 3 Items After the Swap
Following today’s 12:55 PM swap, Matsuya’s store-limited menu now consists of the following three items.
| Menu Item | Sale Start | Number of Stores |
|---|---|---|
| Iburigakko Beef Bowl | March 17, 2025 | 4 stores |
| Matsu Shake | April 21, 2026 | 5 stores |
| Stir-fried Beef and Okra with Oyster Sauce Set Meal | May 12, 2026 | 70 stores |
With 70 stores, the Stir-fried Beef and Okra with Oyster Sauce Set Meal has the largest rollout of the three items, shifting the overall weight of the store-limited lineup sharply toward the newly added product.
Editor's Note
The Hiyajiru and Yatarazuke items added on 5/5 exit after just 6 days, swapped in for the 70-store Stir-fried Beef and Okra with Oyster Sauce Set Meal. A major store-limited lineup change the day before the Butter Chicken Curry and Rice launch.
