Matsuya's Official X Marks Chopsticks Day & Nutrition Day: Macky and Yakky Say "Let's Eat"

Matsuya’s official X account (@matsuya_foods) posted at 6:34 p.m. on August 4, 2026, marking the day as both Chopsticks Day and Nutrition Day. The post carried no announcement of a specific product — instead, it was a seasonal greeting featuring official mascots Macky and Yakky holding rice bowls and chopsticks as they urged fans to eat well.

Rice Bowls and Chopsticks Raised High: “Let’s Eat”

The post was captioned, “Today is both Chopsticks Day and Nutrition Day,” “Let’s enjoy a delicious meal with chopsticks and get a solid dose of nutrition,” and “Please come fill both your stomach and your heart at Matsuya.” Chopsticks Day takes its name from a wordplay on the numbers 8 and 4, which can be read as “ha-shi” (chopsticks), while Nutrition Day is a widely observed day dedicated to nutrition — both fall on August 4.

The accompanying illustration shows official mascots Macky and Yakky standing side by side. A headline at the top reads, “August 4 Is Chopsticks Day & Nutrition Day,” while hand-lettered text on the right adds, “Let’s eat.” Each mascot holds a pair of chopsticks and grins while raising high a white rice bowl dotted with red, blue, and yellow polka dots.

New Summer Menu Items Launched the Same Day

August 4, the day of the post, also marked the first day of sales for Matsuya’s summer menu. At 10 a.m. that day, Hiyajiru — which had been test-sold at some locations back in May — went on nationwide sale, priced at 390 yen for the item alone, while the store-limited Mini Cold Udon (290 yen) also debuted at select locations. Both items had been announced in advance via the official X account on July 31, with a stated launch of “10 a.m. on August 4,” meaning this anniversary-themed post landed on the evening of launch day itself. Although it names no specific product, the “let’s eat” call to action can be read as a nudge toward these new summer arrivals.

A Familiar Format: Posts Tied to Commemorative Days

Matsuya’s official X account keeps up a steady cadence of posts tied to “___ Day” observances, several times a month. Recent examples include Nice Day on July 13, Sunflower Day on July 14, Rainbow Day on July 16, ONE PIECE Day on July 22, and the Day of the Ox on July 25–26, along with a post on May 29’s Meat Day featuring a taste test of the Large Serving Grilled Thick Pork Loin Set Meal. The Chopsticks Day & Nutrition Day post on August 4 extends that same pattern. Rather than pushing a specific product front and center, Matsuya is settling into a format that builds familiarity through seasonal greetings starring its mascots.