Matsuya Changes Operating Hours at 3 Stores: Keisei-Okubo Store Ends 24-Hour Operation for 9 AM–1 AM, Takasaka and Kawajima Stores Split Hours by Day of Week
Matsuya store data confirmed that on April 16, operating hours changed simultaneously at three stores.
Matsuya Keisei-Okubo Store: Ends 24-Hour Operation
“Matsuya Keisei-Okubo Store” (co-located with Matsunoya) in Narashino City, Chiba Prefecture, changed from 24-hour operation to 9 AM–1 AM.
| Item | Before | After |
|---|---|---|
| Operating Hours | 24-hour operation | 9 AM–1 AM |
| Change | — | Hours shortened to 16 hours |
The 8-hour window from 1 AM to 9 AM is now outside operating hours. As a store in the Keisei-Okubo area, which has many universities nearby, the end of 24-hour operation is a significant change for local customers.
Matsuya Takasaka Store: Switches to Hours That Vary by Day of the Week
“Matsuya Takasaka Store” in Higashimatsuyama City, Saitama Prefecture, changed from uniform operating hours to hours that vary by day of the week.
| Item | Before | After |
|---|---|---|
| Mon–Thu, Holidays | 8 AM–2 AM | 8 AM–2 AM (no change) |
| Fri | 8 AM–2 AM | 8 AM–3 AM (extended by 1 hour) |
| Sat | 8 AM–2 AM | 4 AM–3 AM (moved up 4 hours + extended by 1 hour) |
| Sun | 8 AM–2 AM | 4 AM–2 AM (moved up 4 hours) |
On Fridays and Saturdays, hours are now extended to 3 AM, and on Saturdays and Sundays the store opens as early as 4 AM — a substantial expansion of weekend hours.
Matsuya Kawajima Store: Hours Split by Day of the Week
“Matsuya Kawajima Store” (co-located with Matsunoya) in Kawajima Town, Saitama Prefecture, changed to detailed hours that vary by day of the week.
| Item | Before | After |
|---|---|---|
| Weekdays | 6 AM–2 AM | Listed alternately by day as “from 6 AM” or “until 2 AM” |
| Sat/Sun/Holidays | 5 AM–2 AM | Sat: 24-hour operation, Sun: until 2 AM, Holidays: 6 AM–2 AM |
| Matsunoya | 8 AM–10 PM | 8 AM–10 PM (no change) |
While Saturday hours expanded to 24-hour operation, the holiday opening time was pushed back an hour, from 5 AM to 6 AM.
Individual Optimization of Operating Hours Progresses
What stands out is that the three stores moved in different directions. Keisei-Okubo Store scaled back, while Takasaka and Kawajima stores expanded weekend hours — suggesting that each store is being individually optimized to match local demand.
Editor's Note
The end of 24-hour operation, and expanded weekend hours elsewhere. An operating hours revision where each store made its own call between offense and defense.