Matsuya App to Hold 'Matsuben Net New User Achieve Campaign' in June

On May 27, 2026, Matsuya announced it will hold the ‘Matsuben Net New User Achieve Campaign’ for the Matsuya App from Monday, June 1, 2026 through 11:59 PM on Tuesday, June 30, 2026. Members who register as new Matsuya App members during the campaign period and, within 30 days of registration, place orders of 500 yen or more on Matsuben Net on two or more separate days will receive 200 Matsuya Points.

Campaign Overview

Item	Details
Campaign Period	0:00 on Monday, June 1, 2026 – 23:59 on Tuesday, June 30, 2026
Eligible Members	Members who register as new Matsuya App members during the campaign period
Requirement	Place orders of 500 yen or more on Matsuben Net on two or more separate days within 30 days of new member registration
Reward	200 Matsuya Points awarded
Award Timing	By Saturday, August 8, 2026
Eligible Stores	Matsuya, Matsunoya, My Curry Shokudo, Sushimatsu, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal & Bowl Matsugyu, Mugi no Toriko, and Tukkun² nationwide (excluding stores inside parking areas, etc.)
Excluded	Matsuya Mobile Order, Matsuben Delivery

A note in the campaign terms specifies that “placing two or more orders of 500 yen or more on the same day counts as one order,” meaning the requirement can only be met with orders spanning separate days (two or more).

Maximum Reward Rate Is 20% at the Minimum Spend

Since the requirement is “orders of 500 yen or more on two separate days,” the minimum spend is 500 yen × 2 = 1,000 yen. Because the 200-point reward is a fixed amount, the smaller the spend, the higher the effective reward rate.

Spending Pattern	Total Spend	200-Point Reward Rate
500 yen × 2 (minimum to qualify)	1,000 yen	20.0%
700 yen × 2	1,400 yen	14.3%
1,000 yen × 2	2,000 yen	10.0%
1,500 yen × 2	3,000 yen	6.7%

Matsuben Net already awards Matsuya Points on regular orders, so this campaign’s 200 points come on top of the standard reward. The design maximizes the reward rate when the requirement is met with spending close to the minimum condition (500 yen × 2).

Matsuben Net’s menu tab includes “bulk purchase” discount options such as the Beef Bowl à la carte 2-5 piece set (60–300 yen cheaper than regular pricing), giving customers choices that can meet the roughly 500-yen threshold.

Where This Fits Among Past Matsuben Net New/First-Time Campaigns

The Matsuya App has run promotions in the past to encourage new or first-time use of Matsuben Net. What sets this Achieve Campaign apart from earlier promotions is that it narrows eligibility to “users who newly register as Matsuya App members.”

Campaign Name	Announcement Date	Eligible Members	Requirement	Reward
Matsuben Debut Part 1	January 31, 2026	Existing Mobile Order users (not yet using Matsuben Net)	One main menu order on Matsuben Net during the campaign period	300 points
Matsuben Debut Part 2	April 30, 2026	Existing Mobile Order users (not yet using Matsuben Net; eligibility window moved earlier)	One main menu order on Matsuben Net during the campaign period	300 points
Achieve (this campaign)	May 27, 2026	Members who newly registered as Matsuya App members during the campaign period	500 yen or more on two separate days within 30 days	200 points

The two previous “Matsuben Debut” campaigns aimed to convert existing Mobile Order members who hadn’t yet used Matsuben Net, whereas this Achieve Campaign shifts its target to acquiring “new members of the Matsuya App itself” and encouraging them to stick around. In exchange for raising the usage requirement from one order to two orders on separate days, the reward has been trimmed from 300 to 200 points—a condition design that now prioritizes repeat retention over a first-time experience.

What Matsuben Net Is

Matsuben Net is a takeout-only reservation ordering site operated by Matsuya Foods. It supports advance payment via PayPay, d Barai, Rakuten Pay, au PAY, Merpay, Alipay+, WeChat Pay, and credit cards, and is built around the pitch of zero wait time at pickup thanks to online reservations.

How to Use Matsuben Net

Ordering through Matsuben Net on the Matsuya App proceeds in five steps: store, date/time, menu, confirmation, and completion. After registering as a new member, tap the “Order” button at the bottom of the top screen and select Matsuben Net to proceed.

1. Select “Order” from the App’s Top Screen

2. Select “Matsuben Net” from the Order Services

3. Choose a Store

4. Specify Pickup Date and Time

5. Select a Payment Method and Confirm the Order

The payment method selection screen lets customers choose from multiple advance payment options, including PayPay, d Barai, Rakuten Pay, au PAY, and Merpay. The time shown after the order is confirmed becomes the final pickup time.