Matsuya Releases Four "Keema Sanhenka" Items at 70 Store-Limited Locations on October 27

Matsuya will release “Keema Sanhenka” (three variations on keema curry), a four-item lineup built around Keema Curry and Rice, as a store-limited menu at 70 stores nationwide at 10am on Tuesday, October 27, 2026. The items are listed on Matsuya’s official store-limited menu page; no announcement or official X post has gone out. Prices range from 680 to 950 yen, and every item comes with a choice of egg and miso soup.

The Four Keema Curry Items That “Transform” Three Ways

The announcement image sets large text reading “Keema Sanhenka” in a yellow-and-red decorative frame against a background covered in spices like turmeric and whole peppercorns, with the Matsuya logo and the text “On Sale Tuesday, October 27 at 10am” in the upper right. Plates of white rice topped with dark brown keema are lined up, showing three toppings — hamburg steak, cheese, and beef — alongside the plain base Keema Curry and Rice with no topping.

“Sanhenka” (three transformations) refers to a lineup that branches out from the base Keema Curry and Rice into three variations.

Item	Price
Keema Curry and Rice	680 yen
Cheese Keema Curry and Rice	780 yen
Hamburg Steak Keema Curry and Rice	930 yen
Keema Karegyu	950 yen

Building on the base Keema Curry and Rice, three variations branch off: Cheese Keema Curry and Rice topped with cheese, Hamburg Steak Keema Curry and Rice paired with a hamburg steak, and Keema Karegyu layered with beef. Keema Karegyu is a version of Matsuya’s signature Karegyu — a single plate combining curry and Beef Bowl — made with keema curry.

All four items come with a choice of raw egg or soft-boiled egg, plus miso soup. The raw egg is described as “mixing in smoothly for deep richness,” and the soft-boiled egg as “melting in, bringing out the flavor.” Miso soup is not included with takeout orders.

70 Stores in 26 Prefectures Nationwide

70 Participating Stores

The menu is available at 70 stores nationwide, limited to 26 of the 46 prefectures where Matsuya operates. Tokyo has the most with 18 stores, accounting for more than a quarter of the total. It’s followed by Osaka Prefecture with 8, Kanagawa Prefecture with 7, and Saitama Prefecture with 5, concentrating the lineup in the greater Tokyo and Kinki areas.

• Tokyo (18 stores): Kagurazaka Store, Shinjuku Minamiguchi Store, Kanda Nishiguchi Store, Akihabara Store, Nakano-Minamiguchi Store, Hatanodai Store, Nakano-Fujimicho Store, Sengoku Store, Adachi Hozuka Store, Koganei Sekinocho Store, Tsurukawa Store, Mizue Store, Odakyu-Nagayama Store, Itabashi Store, Komatsugawa Store, Ome Kabemachi Store, Fuda Store, Nakameguro Aobadai 2-chome Store
• Osaka Prefecture (8 stores): Fuse Store, Yotsubashi Store, Daikokucho Store, Hirakata Shiyakusho-mae Store, Torikai Store, Juso Nishiguchi Store, Izumi-Chuo Eki Store, Toyonaka Kumanocho Store
• Kanagawa Prefecture (7 stores): Ofuna Store, Tsuzuki Inter Store, Mukogaoka-Yuen Store, Ebina Store, Chigasaki Store, Kawasaki Kyomachi Store, Shin-Yokohama Store
• Saitama Prefecture (5 stores): Mizuhodai Store, Hasuda Sekiyama Store, Kawagoe Nishiguchi Store, Kita-Koshigaya Store, Nishi-Kawaguchi Nishiguchi Store
• Chiba Prefecture (4 stores): Matsudo Store, Soga Store, Kamagaya Store, Anagawa O2 Park Store
• Aichi Prefecture (4 stores): Kanayama Store, Toyota Yamanote Store, Kanie Store, Seto Store
• Hyogo Prefecture (2 stores): Hanshin Amagasaki Store, Himeji Shikama Store
• Yamagata Prefecture (2 stores): Kaminoyama Store, Yonezawa Store
• Fukuoka Prefecture (2 stores): Yoshizuka Store, Omuta Store
• Shizuoka Prefecture (2 stores): Numazu-Minami Store, Hamamatsu Takabayashi Store
• Hokkaido, Miyagi, Iwate, Niigata, Nagano, Ishikawa, Fukui, Gifu, Tochigi, Gunma, Ibaraki, Shiga, Hiroshima, Yamaguchi, Ehime, and Oita Prefectures (1 store each): Sapporo Kitano Store, Sendai Chuo Store, Morioka Aiina Store, Nagaoka Sakaihigashimachi Store, Shiojiri Store, Kanazawa Masuizumi Store, Echizen Sempuku Store, Kakamigahara Store, Utsunomiya Hiramatsu Store, Maebashi Kamikoidecho Store, Tsukuba Higashi Odori Store, Omihachiman Store, Fukuyama Hanazono Store, Hofu Store, Matsuyama Kayamachi Store, Oita Odai Store

Meanwhile, 20 prefectures where Matsuya operates stores were left out of this rollout. The menu is not available in Kyoto, Mie, Nara, Wakayama, Toyama, Yamanashi, Fukushima, Aomori, Akita, Okayama, Shimane, Tokushima, Kagawa, Kochi, Saga, Nagasaki, Kumamoto, Miyazaki, Kagoshima, or Okinawa Prefectures. Even within the Kinki region, the rollout is limited to Osaka, Hyogo, and Shiga Prefectures, leaving out Kyoto, Nara, and Wakayama.

Of the 70 stores, 21 are locations co-located with Matsunoya, alongside 49 Matsuya-only stores. The full list of all stores is available at the list of 70 participating stores.

Store-Limited Test Sales in 2026

Throughout 2026, Matsuya has rotated new store-limited menu items roughly every one to two months, typically at around 70 stores. On May 26, Hamburg Steak in Rich Umami Stew with Mushroom Duxelles rolled out at 70 stores, and on September 15, the Pork Chap Set Meal rolled out at 70 stores. The scale of participating stores has varied — on July 28, Mirai no Lemon Sour reached 430 stores, and on October 6, the Beef Bowl topped with Four Cheeses reached 568 stores, both much wider rollouts. This time’s Keema Sanhenka, at 70 stores, falls on the narrower end of this year’s store-limited rollouts.

Some items that first launched as 70-store trials later expanded nationwide. The Black Mapo Tofu Set Meal, which began as a 70-store trial in June, switched to nationwide release on September 29. Most recently, the Loco Moco Bowl just appeared at 70 stores on October 12.

Separately, another store-limited item, the Chicken with Lemon Butter Set Meal, will also go on sale at 70 stores nationwide at the same time — 10am on October 27.