Matsuya Launches Store-Limited Hawaiian 'Loco Moco Bowl' at 70 Stores Nationwide

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title: “Matsuya Launches Store-Limited Hawaiian ‘Loco Moco Bowl’ at 70 Stores Nationwide” categories:

• menu tags:
• store-limited
• announcement
• added published: true created_at: “2026-10-12T10:11:33+09:00” updated_at: “2026-10-12T10:11:33+09:00” thumbnail: “https://cdn.gyumesy.com/articles/bh96rs/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/bh96rs/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/kobetsu/gentei.html” editor_comment: “Hamburg steak topped with a soft sunny-side up egg, and Hawaii suddenly lands in Matsuya’s bowl lineup. If it’s at one of the 70 stores near you, you’re in luck.” description: “Matsuya will release the Hawaiian dish ‘Loco Moco Bowl’ (790 yen) as a store-limited item at 10 a.m. on October 13. It will be sold at 70 stores across 24 prefectures. In the same store-limited bowl category, 5 stores changed from the preceding Seared Rib Finger Bowl.” series_key: null related_articles:
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Matsuya will release the Hawaiian dish ‘Loco Moco Bowl’ (790 yen) as a store-limited menu item at 10 a.m. on Tuesday, October 13, 2026. It will be available at 70 stores across 24 prefectures nationwide. A Hawaiian-born dish is a fresh addition to Matsuya’s bowl lineup, and the announcement has started on the official store-limited page.

A Loco Moco Bowl with a Sunny-side Up Egg on a Hamburg Steak

According to the official poster, the Loco Moco Bowl is a bowl of rice topped with a Hamburg Steak, with a soft sunny-side up egg layered on top. The Hamburg Steak is covered in a glossy brown sauce, and the bowl comes with corn, potato salad with carrots, and shredded lettuce. It is sprinkled with parsley, and the poster features a blue background with a Hawaiian beach, palm leaves, and plumeria, boldly proclaiming “LOCO MOCO Hawaiian Delicious.” The price is 790 yen.

The same announcement also features “Salad Recommended Too,” with the ‘Caesar Salad Beef Bowl’ (690 yen), a beef bowl topped with Caesar salad, and the standalone ‘Matsuya’s Caesar Salad’ (380 yen). A note states that miso soup is not included with takeout.

Menu	Price
Loco Moco Bowl	790 yen
Caesar Salad Beef Bowl	690 yen
Matsuya’s Caesar Salad	380 yen

Available at 70 Stores Across 24 Prefectures

The item will be sold at 70 stores nationwide, spanning 24 prefectures. That is about 5.7% of the roughly 1,220 active stores, and 24 of 46 prefectures, covering a little over half. The number of stores by prefecture is as follows.

• Tokyo: 16 stores
• Chiba Prefecture: 9 stores
• Osaka Prefecture: 7 stores
• Kanagawa Prefecture: 6 stores
• Gunma Prefecture: 5 stores
• Aichi Prefecture: 4 stores
• Hyogo Prefecture, Saitama Prefecture, Hiroshima Prefecture, Niigata Prefecture, Shizuoka Prefecture: 2 stores each
• Kyoto Prefecture, Wakayama Prefecture, Nara Prefecture, Toyama Prefecture, Gifu Prefecture, Tokushima Prefecture, Ehime Prefecture, Shiga Prefecture, Fukushima Prefecture, Ibaraki Prefecture, Nagano Prefecture, Aomori Prefecture, Kochi Prefecture: 1 store each

A list of participating stores can be found at participating stores.

5 Stores Swapped from the Previous Item; Kyushu and Hokkaido Excluded This Time

In the store-limited bowl category where the Loco Moco Bowl is entering, the ‘Seared Rib Finger Bowl’ (70 stores, 27 prefectures), released on August 25, was sold until just before. Compared with the previous item’s participating stores, 65 stores continue and 5 stores have been swapped.

The 5 newly added stores are 2 stores in Gunma (Matsuya Tatebayashi Store and Ota Shimotajima Store), Higashikurume Minamimachi Store in Tokyo, Takaishi Store in Osaka, and Hirosaki Takada Store in Aomori. On the other hand, 5 stores dropped out: 2 in Fukuoka (Meinohama Store and Onojo Yokomine Store), Oita Ekimae Store, Aira Kajiki Store in Kagoshima, and Obihiro Shirakaba-dori Store in Hokkaido.

As a result, the 4 prefectures of Fukuoka, Oita, Kagoshima, and Hokkaido, which were included for the previous item, now have zero stores. In their place, Gunma rises from 3 stores to 5, Tokyo from 15 to 16, and Osaka from 6 to 7, and Aomori is newly added. The number of participating prefectures changes from 27 to 24.

A Hawaiian Bowl Joins the Store-Limited Bowl Category

Various bowls have rotated through this category so far, including the Poke Bowl (March 24), the Beef Steak Bowl (released April 21), and the Seared Rib Finger Bowl (released August 25). The preceding Seared Rib Finger Bowl was discontinued just 7 days after its release, and this new item arrives after a gap of about 6 weeks. After a run of meat-focused bowls such as beef steak and seared rib finger, the Hawaiian-born Loco Moco Bowl, pairing Hamburg Steak with a sunny-side up egg, joins the category.