Matsuya Official App Sends Same-Day Notification for au PAY All-You-Can-Eat Campaign Part 2

The Matsuya official app sent a launch-day reminder push notification at 10:33 AM on June 1, 2026, for the ‘Matsuya’s 60th Founding Anniversary! au PAY All-You-Can-Eat Campaign Part 2’ (running through 11:59 PM on Tuesday, June 30), which had launched earlier that same day, Monday, June 1, at midnight. The notification was structured in two parts: the title emphasized the base reward of ‘up to 300 Ponta Points,’ while the body highlighted the ranking prize of ‘up to 60,000 points for the top 10,000 users.’

Original Notification Text

Title: Through 6/30, get up to 300 Ponta Points❗️

Body: Plus, the top 10,000 users with the highest total au PAY spending during the campaign period will receive up to 60,000 points❗️

The title uses three elements — “through 6/30,” “up to 300 Ponta Points,” and “❗️” — to put the campaign period and the reward cap front and center, while the body opens with the connector “Plus,” to add the ranking prize’s top amount of 60,000 points as a further pitch. Matching “❗️” emojis at the end of both the title and the body keep the energy consistent, giving the notification a strongly hyped-up tone.

Full Campaign Details (Recap of the May 28 Announcement)

The full campaign details, as announced in the official notice dated May 28, are as follows.

Item	Details
Campaign Period	Monday, June 1, 2026 – 11:59 PM, Tuesday, June 30, 2026
Entry	Advance entry required during the campaign period
Payment Condition	Pre-payment via au PAY of 600 yen (tax included) or more per transaction
Ordering Channels	Matsuya Foods Official App / Matsuben Net Mini App
Guaranteed Reward (600–1,499 yen)	60 Ponta Points per transaction
Guaranteed Reward (1,500 yen or more)	300 Ponta Points per transaction
Ranking Prize	Tiered Ponta Points awarded to the top 10,000 users by total spending during the period
1st Place Prize	60,000 Ponta Points

Points awarded per transaction are either 60 points for the 600–1,499 yen range or 300 points for 1,500 yen or more. In addition, users who rank among the top 10,000 by total spending during the period receive additional points based on their rank (see the May 28 announcement article for full details).

The Title/Body Split Targets “Light and Heavy Users” Simultaneously

Here’s a breakdown of how the title and body divide their roles.

Placement	Layer Emphasized	Target Segment	Max Reward
Notification Title	Guaranteed reward (payments of 1,500 yen or more)	Light-to-moderate users	300 Ponta Points per transaction
Notification Body	Top 10,000 ranking prize	Heavy users	60,000 Ponta Points

The 300 points in the title serves as “a ceiling attainable in just one visit,” creating a motivation to come in, while the 60,000 points in the body serves as “a major prize attainable through cumulative use during the period,” encouraging repeat use throughout the month. The structure suggests a single notification is designed to capture both light and heavy users at once.

Announcement Timing Alongside the Other Two 60th Anniversary Payment Campaigns Also Launching June 1

Among the 60th Founding Anniversary payment campaigns, three — au PAY, d Barai, and PayPay — launched on June 1. Here is a comparison of each service’s announcement timing around its launch.

Campaign	Launch Date/Time	Official X Announcement	Official App Notification
PayPay Coupon	Monday, June 1, midnight	Sunday, May 31, 3:00 PM (day before)	—
d Barai Campaign	Monday, June 1, midnight	Monday, June 1, 9:30 AM (same day)	—
au PAY All-You-Can-Eat Campaign Part 2 (this article)	Monday, June 1, midnight	—	Monday, June 1, 10:33 AM (same day)

PayPay announced the day before on official X, d Barai announced the same day on official X, and au PAY notified the same day through the official app — each service’s announcement channel and timing differed. Amid the three payment services running in parallel, au PAY stands out as the only one to move first through a push notification to app members rather than through X.