Matsuya Urges Fans in ONE PIECE Collab Post: "Bring a Friend and Go Together"

Matsuya’s official X account (@matsuya_foods) posted at 6:00 p.m. on September 11, encouraging followers to visit with friends during the ongoing “Matsuya x ONE PIECE” collaboration. The post reads, “It’s good even when you eat alone. But it’s even better when you eat with friends. Bring a friend and go together to Matsuya’s ONE PIECE collab!” with the hashtags “#Matsuya #ONEPIECE” appended at the end. Rather than announcing a new product or a new perk, the post is a call to visit during the collaboration period.

A close that says “even better with friends”

The post takes the form of contrasting eating alone with eating among friends, structured as “It’s good alone… but even better with friends…” It doesn’t touch on the target menu items or the details of the perk, focusing instead on calling for visits by multiple people — a departure from Matsuya’s past posts introducing products or announcing perks.

No official announcement corresponds to this exact wording; it appears to have been written specifically for the post. There have been two official announcements for the Matsuya x ONE PIECE collaboration — the first (June 19) and the second (August 14) — and neither contains the words “friend” or “alone.”

At the same time, the closing phrase “even better with friends” isn’t a first for Matsuya’s official X account. Looking back at past posts, a July 15 post used a similar line: “It’s even better when you eat it together with friends!” About two months later, the same “eating with friends” angle has been placed at the core of this call to action.

Collab phase 2 runs through 9:59 a.m. on October 6

The second phase of the Matsuya x ONE PIECE collaboration, “Natsu da! En da! Daimanpuku Matsuri,” began at 10:00 a.m. on August 18 and continues through 9:59 a.m. on October 6. It covers the Giant Serving Set and the ONE PIECE Set, with the latter offered in a choice of six items: Beef Bowl, Cheese Beef Bowl, Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl, Kimchi Beef Bowl, Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl, and Umatoma Cheese Beef Bowl. Each qualifying item ordered comes with one randomly selected Original Acrylic Block Chopstick Rest, out of 12 designs in all.

The image attached to the post shows two beef bowls arranged on trays, alongside an acrylic block chopstick rest held in hand. The tray on the left is the Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl, topped with an onsen egg and chopped green onion; the tray on the right is the Kimchi Beef Bowl, topped with kimchi and chopped nori — both among the six items covered in phase 2. The chopstick rests depict Luffy and Roki, a character from the Elbaf Arc, alongside food, with the “Matsuya x ONE PIECE” logo and the credit “© Eiichiro Oda / Shueisha, Fuji TV, Toei Animation” at the bottom.

The image shows two trays arranged side by side, with two servings of Beef Bowl pictured.

The collaboration’s journey since it began on June 30

The collaboration itself began at 10:00 a.m. on June 30 and was announced as a roughly 99-day campaign running through 9:59 a.m. on October 6. On August 18, it moved into its second phase with a switch in perks, and this latest post falls in the collaboration’s second half. Since launch, the official X account has continued to post introductions of Beef Bowl menu items and updates on the campaign’s progress, and this post is the latest in that series, framed as a call to visit.