Matsuya's Official X Account Eats Beef Bibim Bowl, Reflects on the Evolution of the Bibim Bowl

Matsuya’s official X account (@matsuya_foods) posted at 7:12 PM on May 18, 2026, reporting that it had eaten the standard menu item Beef Bibim Bowl. The post combined a personal reminiscence from the account manager (the person running the official X account) — “I can’t forget the Pork Bibim Bowl from when I started working at Matsuya ten years ago” — with a question asking readers about their own Bibim Bowl preferences.

Original Post

Today I had the Beef Bibim Bowl for the first time in a while! The harmony of kimchi, egg, and beef is the best…!

Matsuya’s Bibim Bowl has gone through many changes over the years — which era’s Bibim Bowl is your favorite?

I can’t forget the Pork Bibim Bowl from when I started working at Matsuya ten years ago (╹◡╹)

#Matsuya #BibimBowl

The opening “Today I had…” and the closing “(╹◡╹)” are the emoticon format that has become standard in the “eating report” posts since April. The post is built from four elements — the eating report, a mention of the Bibim Bowl’s evolution, a preference question for readers, and the account manager’s ten-year-old reminiscence — making it an unusually candid, self-disclosing post that combines a look back with reader participation. The photo shows the Beef Bibim Bowl (beef, kimchi, seaweed, green onion, and a soft-boiled egg with gochujang-style sauce) and miso soup on a black tray, with tabletop bottles in the background, and a sticker of Macky and Yakky cheek-to-cheek along with three hearts composited in the bottom right.

The Account Manager’s Ongoing Pattern of Self-Disclosure

Since May, the “eating report” posts have continued to feature self-disclosing content in which the account manager reveals personal anecdotes and details. This time’s remark about having “started working at Matsuya ten years ago” is new information suggesting how long the account manager has been with the company.

Date	Menu Item Eaten	Account Manager’s Self-Disclosure
May 6, 2026	Yatarazuke Beef Bowl	“This was my first time hearing the word ‘yatara’”
May 14, 2026	Okra and Grated Domestic Yam Paste Beef Bowl	“The account manager is a Matsuya geek, so weeks with test sales get me excited”
May 18, 2026 (this post)	Beef Bibim Bowl	“I can’t forget the Pork Bibim Bowl from when I started working at Matsuya ten years ago”

From “first time hearing ‘yatara’” on May 6, through the self-proclaimed “Matsuya geek” on May 14, to today’s “ten years with the company” remark on May 18, the account manager’s persona has been revealed in three stages. Combined, “Matsuya geek” and “ten years with Matsuya” suggest that the account manager is posting from the perspective of a longtime Matsuya fan.

A Mention of the Bibim Bowl’s Evolution

The lines “Matsuya’s Bibim Bowl has gone through many changes over the years” and “I can’t forget the Pork Bibim Bowl from when I started working at Matsuya ten years ago” are an official public disclosure that the current Beef Bibim Bowl (made with kimchi, egg, and beef) is the latest form of Matsuya’s Bibim Bowl, and that it was previously built around a different main ingredient — pork.

Period	Bibim Bowl’s Main Ingredient	Source
About 10 years ago (early in the account manager’s time at Matsuya)	Pork	Today’s official X post
Present (eaten today)	Beef (harmony of kimchi, egg, and beef)	Same

The post ties a decade-long shift in the main ingredient to the current account manager’s personal anecdote. The question to readers, “which era’s Bibim Bowl is your favorite?”, serves as a call to participate aimed at readers who remember the earlier Bibim Bowl.

Subject of the ‘Bowls & Taco Rice Bundle Deal Campaign’ Starting the Next Day

The Beef Bibim Bowl eaten today is one of five menu items covered by the “Bowls & Taco Rice Bundle Deal Campaign” (through May 31), which starts tomorrow, Tuesday, May 19, at 10:00 AM. This sets up a pattern in which a bulk-purchase discount campaign follows the day after a post that draws reader interest by reminiscing about a standard menu item currently on sale.

Start Date	Campaign	Beef Bibim Bowl’s Role
Tuesday, May 19, 2026, 10:00 AM	Bowls & Taco Rice Bundle Deal (through May 31)	One of 5 eligible items (up to 250 yen off on sets of 2–5)

Today’s 7:12 PM post about eating the Beef Bibim Bowl came roughly 15 hours before tomorrow’s 10:00 AM start of the bulk-purchase discount that includes the Beef Bibim Bowl. This suggests the post may have been positioned as an eve-of-campaign appeal to draw renewed attention to a standard menu item already on sale.

The Flow of May’s “Eating Report” Posts

The “eating report” posts have continued at a near-daily pace since May, and today’s Beef Bibim Bowl marks the ninth such post in May.

Date	Menu Item Eaten	Notable Feature
May 2	Salt-based Green Onion Bowl	Large-serving-for-two info + topping question format
May 3	Chunky Stewed Tandoori Chicken Loin Katsu Curry and Rice (limited to stores with an attached My Curry counter)	Advance notice that the service voucher distribution was ending
May 4	Iburigakko Beef Bowl (from a trip to the Akita Yokote Store)	Regional store-limited menu item
May 5	Taco Rice (first day of sale)	Flavor change with tabletop French Dressing + salsa trivia
May 6	Yatarazuke Beef Bowl	“Currently on test sale” + “first time hearing ‘yatara’”
May 7	Hiyajiru and Chicken Nanban (Miyazaki cuisine)	Consecutive store-limited eating reports
May 13	Butter Chicken Curry and Rice (released May 12)	Note on the shortened product name + appeal to the boosted buttery flavor
May 14	Okra and Grated Domestic Yam Paste Beef Bowl (store-limited from May 12)	“Currently on test sale” + self-proclaimed “Matsuya geek”
May 18 (this post)	Beef Bibim Bowl (standard menu)	Reminiscence on the Bibim Bowl’s evolution + account manager’s “ten-year-old pork version” anecdote

May’s “eating report” posts had mostly centered on new items, store-limited items, and regional items, but this time the focus shifted to a standard menu item, using a decade-spanning look back to encourage reader participation. It stands as a fresh angle for a post — one that draws attention to a “standard” item rather than something newly released or nearing discontinuation.