Matsuya Official X Eats the Classic 'Yakiniku Boneless Short Rib Set Meal' with Mild Sauce

OfficialX OfficialTried It
ポスト画像
Source: Matsuya Official X(@matsuya_foods)

Matsuya’s official X account (@matsuya_foods) posted at 6:35 PM on June 8, 2026, reporting that it had eaten the classic menu item ‘Yakiniku Boneless Short Rib Set Meal.’ The post opened with the line “Today it’s one of Matsuya’s classic menu items,” and the narrator (writing in first person) went on to declare a clear sauce preference: “I love the combination of mild sauce and boneless short rib.” It closed with a question to readers: “What’s your favorite classic menu item?”

Post Text

Today I had one of Matsuya’s classic menu items, the “Yakiniku Boneless Short Rib Set Meal” ( ¯꒳¯ )

Classics really are strong, aren’t they. Reliably delicious! I love the combination of mild sauce and boneless short rib 😊

What’s your favorite classic menu item? Let me know!

Image Observation: The Decisive Moment of Pouring Mild Sauce

松屋『カルビ焼肉定食』喫食ポストの画像。甘口ダレを別添の小瓶から焼肉の上に注ぐ瞬間
Source: Matsuya Official X(@matsuya_foods)

The attached image shows boneless short rib slices lined up on a white rectangular plate, captured mid-pour as mild sauce is added from a separate small bottle with a black cap. The rib slices on the plate already have a glossy sheen from the fat, and the shot even catches the “vertical thread” of sauce still falling onto them. It’s a composition that visually delivers, almost literally, the narrator’s own stated preference for “the combination of mild sauce and boneless short rib.”

Position Content
Front center Yakiniku boneless short rib (mid sauce pour)
Bottom left Rice (white rice)
Top left Shredded Cabbage
Top center Grated Radish + Green Onion (side dish)
Top right Miso Soup (black bowl)

Emoticon Observation Axis: The Return of ( ¯꒳¯ )

In recent “I ate this” posts, fluctuation has been observed in the narrator’s first-person self-referential emoticon.

Date/Time Post Emoticon
June 2, 2026, 7:26 PM Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal ( ¯꒳¯ ) (first appearance)
June 3, 2026, 6:11 PM Cheese-Filled Umatoma Cheese Hamburg Steak Set Meal (╹◡╹) (return of previous emoticon)
June 8, 2026, 6:35 PM (this post) Yakiniku Boneless Short Rib Set Meal ( ¯꒳¯ ) (return) + 😊

The ( ¯꒳¯ ) emoticon that first appeared on June 2 was reverted to (╹◡╹) the very next day, and now makes a comeback for the first time in about five days. On top of that, the 😊 (rosy-cheeked smile) emoji is used alongside it at the end of the post, suggesting a broader practice of switching between two or more emoticons in the narrator’s text depending on the scene.

An “I Ate This” Post with a Question to Readers Attached

The post ends with a question to readers: “What’s your favorite classic menu item? Let me know!” Where recent “I ate this” posts stopped at the product name, preference, and impression, this one is built to prompt readers to spontaneously form their own “classic menu item ranking” in the replies.

That same day at 9:43 AM, the in-store broadcast radio program “Oishisa Marumie Channel” also put out its “Summer Song Request Drive” (via the hashtag #MatsuyaMarumie), making June 8 a day when “listener-participation” formats ran in parallel on two fronts: the morning channel-segment request and the evening “I ate this” question.

About the Yakiniku Boneless Short Rib Set Meal

The Yakiniku Boneless Short Rib Set Meal is a long-standing classic on Matsuya’s menu. It comes with rice, salad, miso soup, and grated radish, and diners can choose between mild or spicy sauce; this time, the narrator declared themselves firmly in the “mild sauce” camp. The post repeats the word “classic” throughout — “one of the classic menu items,” “classics really are strong,” “reliably delicious” — emphasizing steadiness, and is structured differently from posts about limited-time menu items, instead celebrating a regular lineup staple.

Editor's Note

Capturing the decisive moment of pouring mild sauce proudly from above is already a win on its own. Curious how readers' 'favorite classic menu item' rankings will shake out in the replies.