Matsuya's Official X Account Eats the Classic 'Boneless Short Rib Yakiniku Set Meal' with Sweet Sauce

OfficialX OfficialTried It
ポスト画像
Source: Matsuya Official X(@matsuya_foods)

Matsuya’s official X account (@matsuya_foods) posted at 6:35 PM on June 8, 2026, reporting that it had eaten the classic menu item ‘Yakiniku Boneless Short Rib Set Meal.’ After opening with “Today, one of Matsuya’s classic menu items,” the narrator (first person, “I”) went as far as stating a sauce preference: “I like the combination of sweet sauce and boneless short rib.” The post closes with a question to readers: “What’s your favorite classic menu item?”

Post Text

Today I had one of Matsuya’s classic menu items, the “Yakiniku Boneless Short Rib Set Meal” ( ¯꒳¯ )

The classics really are strong. Reliably delicious! My favorite is the combination of sweet sauce and boneless short rib 😊

What’s your favorite classic menu item? Let us know!

Image Observation: The Decisive Moment of Pouring Sweet Sauce

松屋『カルビ焼肉定食』喫食ポストの画像。甘口ダレを別添の小瓶から焼肉の上に注ぐ瞬間
Source: Matsuya Official X(@matsuya_foods)

The attached image shows a white rectangular plate lined with boneless short rib, with sweet sauce being poured from a separate small bottle (black cap). The boneless short rib on the plate already glistens with fat, and the image even captures the “vertical thread” of sauce mid-fall. It is as if the narrator set out to show, visually and exactly as stated, their preference for “the combination of sweet sauce and boneless short rib.”

Position Contents
Center front Yakiniku boneless short rib (sauce being poured)
Lower left Rice (white rice)
Upper left Shredded cabbage
Upper center Grated radish + green onion (side dish)
Upper right Miso soup (black bowl)

Emoticon Watch: The Return of ( ¯꒳¯ )

In recent eating-report posts, changes have been observed in the narrator’s first-person self-portrait emoticon.

Date/Time Post Emoticon
June 2, 2026, 7:26 PM Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal ( ¯꒳¯ ) (newly debuted)
June 3, 2026, 6:11 PM Cheese-Filled Umatoma Cheese Hamburg Steak Set Meal (╹◡╹) (return of the old emoticon)
June 8, 2026, 6:35 PM (this post) Yakiniku Boneless Short Rib Set Meal ( ¯꒳¯ ) (return) + 😊

The ( ¯꒳¯ ) that debuted on June 2 was switched back to (╹◡╹) the next day, but has now returned after about five days. The post also ends with 😊 (smiling face with blushing cheeks), suggesting that the narrator’s text is increasingly using two or more emoticons depending on the situation.

An Eating Report with a Question for Readers

The post ends with a question for readers: “What’s your favorite classic menu item? Let us know!” Whereas recent eating-report posts stopped at the product name, preference, and impression, this one is structured to draw readers into forming their own “classics ranking” in the replies.

At 9:43 AM the same day, the in-store radio program ‘Oishisa Marumie Channel’ also ran its ‘Summer Song Request Drive’ (via the hashtag #MatsuyaMarumie), making June 8 a day on which listener participation ran in parallel through both the morning channel segment and the evening eating-report question.

About the Yakiniku Boneless Short Rib Set Meal

The Yakiniku Boneless Short Rib Set Meal is a long-standing classic on Matsuya’s menu. It comes with rice, salad, miso soup, and grated radish, and the sauce can be chosen from sweet or spicy; this time the narrator declared themselves on Team ‘Sweet Sauce.’ The post repeatedly stresses “classic” with phrases like “one of the classic menu items,” “the classics are strong,” and “reliably delicious,” and is framed as a tribute to the regular lineup, a different character from posts about eating limited-time items.

Editor's Note

The fact that they captured the decisive moment of pouring the sweet sauce right from above in the image is already a win. I'm curious how readers' 'favorite classic menu item' ranking will play out in the replies.