Matsuya's Official X Account Brings Back Emoticon '（╹◡╹）' as It Eats the Cheese-Filled Umatoma Cheese Hamburg Steak Set Meal

Matsuya’s official X account (@matsuya_foods) posted at 18:11 on June 3, 2026 reporting that it had eaten the “Overflowing Three-Kind Rich Cheese-Filled Umatoma Cheese Hamburg Steak Set Meal” (1,380 yen), which went on sale at 10:00 on June 2. The post opens with the line “The ‘Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak’ is on sale now and doing great!” to announce that the series is still on sale, then from the second line onward develops into an eating report using the emoticon “（╹◡╹）,” the staple used since May, as its self-introduction. Just the day before, at 19:25 on June 2, the new emoticon “( ¯꒳¯ )” had made its debut alongside the greeting “Nice to meet you all,” meaning the familiar emoticon returned the very day after the new one first appeared.

Original Post

The “Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak” is on sale now and doing great!

（╹◡╹） had the Cheese-Filled Umatoma Cheese Hamburg Steak Set Meal!

Cheese-filled AND cheese on top… am I even eating hamburg steak anymore, or just cheese?

But in all seriousness, the hamburg steak was juicy enough to hold its own against all that cheese — a truly perfect harmony（╹◡╹）

The post follows a four-part structure: announcing that the series is still on sale, introducing the item eaten, a self-deprecating joke (cheese-filled and cheese on top), and closing with impressions and the emoticon. The emoticon appears twice — once as the self-introduction at the start and once to close out the impressions — matching the pattern repeated in the account’s “I ate this” posts since May. The closing phrasing also differs from the day before: this post uses “頂きました” (had) and “ございました” (was), while the previous day used “食べました” (ate) and “ご堪能ください” (please enjoy). The first-person pronoun “僕” (I/me, masculine) appears this time as well, a style of writing that suggests a different persona from the previous day’s address to “everyone.”

The Handoff from Emoticon ‘( ¯꒳¯ )’ to ‘（╹◡╹）’

The emoticon used in Matsuya’s official X “I ate this” posts saw the new emoticon “( ¯꒳¯ )” debut at 19:25 on June 2 alongside the greeting “Nice to meet you all,” before the familiar “（╹◡╹）” returned in this post at 18:11 the following day, June 3. The two emoticons alternated within a span of just under 23 hours.

Date & Time	Item Eaten	Self-Introduction Emoticon	Closing Emoticon
May 29, 2026 17:05	Large Serving Set Meal of Grilled Thick Pork Loin	None	（╹◡╹）
June 2, 2026 19:25	Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal	( ¯꒳¯ ) (debut, “nice to meet you”)	None
June 3, 2026 18:11 (this post)	Overflowing Three-Kind Rich Cheese-Filled Umatoma Cheese Hamburg Steak Set Meal	（╹◡╹） (self-introduced with “僕”)	（╹◡╹）

The article covering the debut of the new emoticon “( ¯꒳¯ )” on June 2 had noted that it “appears to signal either a rotation among multiple staff members running the account or the addition of a new staff member.” With the familiar “（╹◡╹）” returning the next day accompanied by the first-person pronoun “僕,” the picture of a multi-person staff rotation has become more concrete.

The Item Eaten: The Series’ Priciest 1,380 Yen, Fully Loaded Configuration

Item	Details
Product Name	Overflowing Three-Kind Rich Cheese-Filled Umatoma Cheese Hamburg Steak Set Meal
Price	1,380 yen
Sales Start	10:00, Tuesday, June 2, 2026
Sales Category	Regular (Set Meal category)
Set Meal Contents	Includes Rice and Salad

This item is the 1,380 yen variation — described as the priciest — among the six new “Overflowing Three-Kind Rich Cheese-Filled…” hamburg steak items (ranging from 1,090 to 1,390 yen) listed in the Set Meal category at 10:00 on June 2 (the top price is tied with the 1,390 yen Overflowing Three-Kind Rich Cheese-Filled Demi-glace Egg Cheese Hamburg Steak Set Meal). It is a fully loaded configuration combining Umatoma sauce with a cheese topping, and the post’s line about being “cheese-filled and cheese on top” refers to this double-cheese setup — cheese inside the patty (cheese-filled) and cheese poured over it (cheese on top).

In the eating photo, the hamburg steak topped with a tomato-based sauce is plated on a white round dish bearing the MATSUYA logo. The surface of the hamburg steak is entirely covered in melted yellow cheese, and the composition shows yellow cheese flowing out from the cross-section where it has been split with chopsticks. A soft-boiled egg sits at the front of the plate, with rice, a fresh cabbage salad with corn, and wakame miso soup arranged alongside as part of the set meal.

Daily Eating Posts Continue the Full-Scale Push for the Cheese-Filled Series

The six new “Overflowing Three-Kind Rich Cheese-Filled…” hamburg steak items, which went on sale at 10:00 on June 2, were promoted with a four-part push on launch day alone: the official X sale announcement, a Follow & Repost Campaign, an official app notification, and an official X evening eating post (the demi-glace version). Today, June 3, an evening eating post (the Umatoma cheese version) was added on top of that, continuing the series of “I ate this” posts about the Cheese-Filled hamburg steaks on the official X account every day since launch. Choosing the 1,380 yen Umatoma cheese version — one of the priciest — on the second day of sales points to a lineup that pushes hard from the upper end of the series’ price range.