Matsuya Corrects Nutrition Facts for 3 Hiyajiru Items on Launch Day

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The nutrition values for three Hiyajiru-related items that Matsuya launched nationwide at 10:00 a.m. on August 4 were updated on the day of release, replacing the figures shown at launch. All five indicators (calories, protein, fat, carbohydrates and salt equivalent) were affected. The biggest change was the calories of the Hiyajiru Vegetable Set, which were cut by 239 kcal, from 806 kcal to 567 kcal.

Hiyajiru Vegetable Set (730 yen)

冷や汁野菜セット
Source: Matsuya Foods Official

The limited-time Hiyajiru Vegetable Set, which combines Hiyajiru with rice and vegetables, had all five indicators updated.

Item At launch Updated Change
Calories 806 kcal 567 kcal -239 kcal
Protein 23.3 g 19.2 g -4.1 g
Fat 41.3 g 11.6 g -29.7 g
Carbohydrates 86.5 g 93.6 g +7.1 g
Salt equivalent 2.3 g 4.8 g +2.5 g

At launch, the figures of 41.3 g of fat and 806 kcal were high for a set that simply adds rice and vegetables to the Hiyajiru Only (described below). After the update, they settled at 11.6 g of fat and 567 kcal. On the other hand, salt equivalent more than doubled, from 2.3 g to 4.8 g.

Hiyajiru Only (390 yen)

単品冷や汁
Source: Matsuya Foods Official

For the Hiyajiru Only side dish, calories were raised from 162 kcal to 199 kcal, and salt equivalent from 2.7 g to 4.7 g.

Item At launch Updated Change
Calories 162 kcal 199 kcal +37 kcal
Protein 12.6 g 12.9 g +0.3 g
Fat 7.7 g 10.8 g +3.1 g
Carbohydrates 12.0 g 12.4 g +0.4 g
Salt equivalent 2.7 g 4.7 g +2.0 g

The updated salt equivalent of 4.7 g is on the high side even among single side dishes. It is a figure characteristic of Hiyajiru, which is made by dissolving miso in cold dashi. Its price of 390 yen also sits a notch above the Beef Plate (370 yen) among single side dishes, and apart from the Grilled Eel Plate (760 yen), it is on the pricier end.

Lunch “Hiyajiru Only (Choice of Side)” (310 yen)

単品冷や汁<選べるサイド>
Source: Matsuya Foods Official

The Hiyajiru Only that can be added as a lunch “Choice of Side” was also updated in the same way as the side-dish Hiyajiru Only: calories from 162 kcal to 199 kcal, and salt equivalent from 2.7 g to 4.7 g (the other items are identical to the Hiyajiru Only).

The contents of this Choice of Side slot have been swapped over time, from Miso Soup with Pork & Vegetables Only (120 yen) to Samgyetang-style Soup Only (210 yen), and then to Hiyajiru Only (310 yen). On August 4, it switched from the Samgyetang-style Soup to this Hiyajiru. The extra charge of 310 yen is the highest among the Choice of Side options.

From a May Test Sale to a Nationwide Launch

Hiyajiru was sold on a trial basis at limited stores in May as a Miyazaki specialty alongside Chicken Nanban, and went on sale nationwide on August 4. On July 31, the official X account announced the end of the limited-time Samgyetang-style Soup while teasing the arrival of Hiyajiru. The nutrition values were updated from the figures shown at launch on that very first day of sales.

Editor's Note

It's rewarding to follow a menu whose numbers move on the very first day. Could the 4.7 g of salt be Hiyajiru's signature trait: cold, yet full of flavor?