Matsuya Corrects Nutrition Facts for 3 Hiyajiru Items on Launch Day
title: “Matsuya Corrects Nutrition Facts for 3 Hiyajiru Items on Launch Day” categories:
- menu tags:
- update published: true created_at: “2026-08-04T14:15:54+09:00” updated_at: “2026-08-04T14:15:54+09:00” thumbnail: “https://cdn.gyumesy.com/articles/dow4cy/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/dow4cy/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/sidemenu/side_hiyajiru_hp_260804.html” editor_comment: “It’s rewarding to follow a menu whose numbers move on the very first day. Could the 4.7 g of salt be Hiyajiru’s signature trait: cold, yet full of flavor?” description: “The nutrition values for the three Hiyajiru items Matsuya launched on August 4 were updated the same day. The Hiyajiru Vegetable Set was revised down from 806 to 567 kcal and fat from 41.3 to 11.6 g, while the sodium (salt equivalent) of the Hiyajiru Only rose from 2.7 to 4.7 g.” related_articles:
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The nutrition values for three Hiyajiru-related items that Matsuya launched nationwide at 10:00 a.m. on August 4 were updated on the day of release, replacing the figures shown at launch. All five indicators (calories, protein, fat, carbohydrates and salt equivalent) were affected. The biggest change was the calories of the Hiyajiru Vegetable Set, which were cut by 239 kcal, from 806 kcal to 567 kcal.
Hiyajiru Vegetable Set (730 yen)
The limited-time Hiyajiru Vegetable Set, which combines Hiyajiru with rice and vegetables, had all five indicators updated.
| Item | At launch | Updated | Change |
|---|---|---|---|
| Calories | 806 kcal | 567 kcal | -239 kcal |
| Protein | 23.3 g | 19.2 g | -4.1 g |
| Fat | 41.3 g | 11.6 g | -29.7 g |
| Carbohydrates | 86.5 g | 93.6 g | +7.1 g |
| Salt equivalent | 2.3 g | 4.8 g | +2.5 g |
At launch, the figures of 41.3 g of fat and 806 kcal were high for a set that simply adds rice and vegetables to the Hiyajiru Only (described below). After the update, they settled at 11.6 g of fat and 567 kcal. On the other hand, salt equivalent more than doubled, from 2.3 g to 4.8 g.
Hiyajiru Only (390 yen)
For the Hiyajiru Only side dish, calories were raised from 162 kcal to 199 kcal, and salt equivalent from 2.7 g to 4.7 g.
| Item | At launch | Updated | Change |
|---|---|---|---|
| Calories | 162 kcal | 199 kcal | +37 kcal |
| Protein | 12.6 g | 12.9 g | +0.3 g |
| Fat | 7.7 g | 10.8 g | +3.1 g |
| Carbohydrates | 12.0 g | 12.4 g | +0.4 g |
| Salt equivalent | 2.7 g | 4.7 g | +2.0 g |
The updated salt equivalent of 4.7 g is on the high side even among single side dishes. It is a figure characteristic of Hiyajiru, which is made by dissolving miso in cold dashi. Its price of 390 yen also sits a notch above the Beef Plate (370 yen) among single side dishes, and apart from the Grilled Eel Plate (760 yen), it is on the pricier end.
Lunch “Hiyajiru Only (Choice of Side)” (310 yen)
The Hiyajiru Only that can be added as a lunch “Choice of Side” was also updated in the same way as the side-dish Hiyajiru Only: calories from 162 kcal to 199 kcal, and salt equivalent from 2.7 g to 4.7 g (the other items are identical to the Hiyajiru Only).
The contents of this Choice of Side slot have been swapped over time, from Miso Soup with Pork & Vegetables Only (120 yen) to Samgyetang-style Soup Only (210 yen), and then to Hiyajiru Only (310 yen). On August 4, it switched from the Samgyetang-style Soup to this Hiyajiru. The extra charge of 310 yen is the highest among the Choice of Side options.
From a May Test Sale to a Nationwide Launch
Hiyajiru was sold on a trial basis at limited stores in May as a Miyazaki specialty alongside Chicken Nanban, and went on sale nationwide on August 4. On July 31, the official X account announced the end of the limited-time Samgyetang-style Soup while teasing the arrival of Hiyajiru. The nutrition values were updated from the figures shown at launch on that very first day of sales.
Editor's Note
It's rewarding to follow a menu whose numbers move on the very first day. Could the 4.7 g of salt be Hiyajiru's signature trait: cold, yet full of flavor?
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