Matsuya Expands Operating Hours at 7 Stores Simultaneously This Morning
Matsuya’s official website store data confirms that, as of 9:26 AM on May 18, 2026, the operating-hours listings for 7 stores have been simultaneously revised toward expansion. All changes point in the expanding direction: 4 stores have returned to “24-hour operation,” 2 stores have extended to longer hours, and 1 store has had its separate Matsunoya operating-hours notation removed.
Changes at the 7 Stores
| Store | Before | After | Direction of Change |
|---|---|---|---|
| Matsuya Musashimurayama Store (0060) | 9:00 AM to 10:00 PM, last order 30 minutes before closing | 24-hour operation | Switched to 24-hour operation |
| Matsuya Kanda Ogawamachi Store (0272) | 9:00 AM to 10:00 PM, last order 15 minutes before closing | 5:00 AM to 3:00 AM the following day, last order 15 minutes before closing | Extended to longer hours (22 hours) |
| Matsuya Oyamadai Store (0395) | 9:00 AM to 10:00 PM | 24-hour operation | Switched to 24-hour operation |
| Matsuya Numazu Store (0554) | 24-hour operation *Matsunoya: 8:00 AM to 10:00 PM, last order 15 minutes before closing | 24-hour operation | Separate Matsunoya shortened-hours notation removed |
| Matsuya Ichigaya Store (0926) | 9:00 AM to 10:00 PM, last order 30 minutes before closing | 24-hour operation | Switched to 24-hour operation |
| Matsuya Miyakojima Kema Store (1936) | 8:00 AM to 11:00 PM, last order 15 minutes before closing | 4:00 AM to 3:00 AM the following day, last order 15 minutes before closing | Extended to longer hours (23 hours) |
| Matsuya Nakameguro Aobadai 2-chome Store (1959) | 9:00 AM to 10:00 PM | 24-hour operation | Switched to 24-hour operation |
Three Stores from the April 17 Shortened-Hours Group Return
Of today’s 7 stores, Kanda Ogawamachi (0272) and Ichigaya (0926) are stores that ended 24-hour operation and switched to shortened hours on April 17. With today’s expansion, the total number of stores from the April 17 shortened-hours group that have returned now stands at 3.
| Store | April 17 Shortening | Subsequent Return |
|---|---|---|
| Matsuya Shin-Koenji Store (0273) | Shortened to 8:00 AM–10:00 PM | Returned to 24-hour operation at 10:01 AM on May 15, 2026 |
| Matsuya Kanda Ogawamachi Store (0272, this time) | Shortened to 9:00 AM–10:00 PM | Extended to 5:00 AM–3:00 AM the following day at 9:26 AM on May 18, 2026 |
| Matsuya Ichigaya Store (0926, this time) | Shortened to 9:00 AM–10:00 PM | Returned to 24-hour operation at 9:26 AM on May 18, 2026 |
| Matsuya Shinjuku 1-chome Store (0499) | Shortened to 9:00 AM–10:00 PM | Shortened hours continue as of today |
| Matsuya Shibuya, Yotsuya, and Kanda Stores | Shortened to 9:00 AM–10:00 PM | Shortened hours continue as of today |
Of the 7 central Tokyo stores whose hours were shortened simultaneously on April 17 (Shin-Koenji, Kanda Ogawamachi, and Shinjuku 1-chome, plus Shibuya, Ichigaya, Yotsuya, and Kanda), following the Shin-Koenji Store’s return on May 15, today’s returns of the Ichigaya and Kanda Ogawamachi stores mean that part of the lineup has shifted back to 24-hour operation over roughly a month. The Kanda Ogawamachi Store’s return is not to full 24-hour operation but to a 22-hour format of “5:00 AM to 3:00 AM the following day.”
Location Distribution of the 4 Stores Switching to 24-Hour Operation
The 4 stores switching to 24-hour operation today are located in 3 stores within Tokyo’s 23 wards plus 1 store within Tokyo (Tama area) — all concentrated within Tokyo.
| Store | Location | Area |
|---|---|---|
| Matsuya Musashimurayama Store (0060) | Musashimurayama City, Tokyo | Tama area |
| Matsuya Oyamadai Store (0395) | Setagaya Ward, Tokyo | 23 wards |
| Matsuya Ichigaya Store (0926) | Around Chiyoda Ward, Tokyo | Central 23 wards |
| Matsuya Nakameguro Aobadai 2-chome Store (1959) | Meguro Ward, Tokyo | 23 wards |
Numazu Store’s Separate Matsunoya Hours Notation Removed
Before the update, the Matsuya Numazu Store (0554) followed a co-located-store pattern in which the Matsuya location and the Matsunoya location had different operating hours, listed as “24-hour operation *Matsunoya: 8:00 AM to 10:00 PM, last order 15 minutes before closing.” With this update, the listing now reads simply “24-hour operation.” This change suggests either that the Matsunoya side has also aligned to 24-hour operation, or that the operational arrangement for the co-located Matsunoya has changed.
Trends in 24-Hour Operation Switches Since April
Since April, Matsuya has seen the ending and resumption of 24-hour operation proceed in parallel across multiple stores. Today’s simultaneous expansion at 7 stores is the largest “expansion-direction” simultaneous change among the movements since April.
| Date | Movement | Number of Stores |
|---|---|---|
| April 17, 2026 | Ended 24-hour operation (Kanda Ogawamachi, Shin-Koenji, Shinjuku 1-chome) | 3 stores |
| April 17, 2026 | Ended 24-hour operation (Shibuya, Ichigaya, Yotsuya, Kanda) | 4 stores |
| April 20, 2026 | Resumed 24-hour operation (Kitami, Takatsu, Yako + Kashimada extended) | 4 stores |
| May 1, 2026 | Ended 24-hour operation (6 stores in Tokyo) | 6 stores |
| May 11, 2026 | Switched to full 24-hour operation (Ningyocho) | 1 store |
| May 15, 2026 | Returned to 24-hour operation (Shin-Koenji) | 1 store |
| May 15, 2026 | Ended 24-hour operation (Asahikawa Omachi) | 1 store |
| May 18, 2026 (today) | Simultaneous operating-hours expansion (7 stores) | 7 stores |
Of the 7 central stores whose hours were shortened on April 17 (Kanda Ogawamachi, Shin-Koenji, Shinjuku 1-chome, Shibuya, Ichigaya, Yotsuya, and Kanda), 3 stores — Shin-Koenji, Kanda Ogawamachi, and Ichigaya — have shifted toward expansion as of today. The remaining 4 stores (Shinjuku 1-chome, Shibuya, Yotsuya, and Kanda) remain on shortened hours.
The Shift Toward Expanded Operating Hours
Just three days after the Shin-Koenji Store returned to 24-hour operation on May 15 — about 28 days after its April 17 shortening — today’s simultaneous expansion at 7 stores took place on May 18. Among the stores subject to the April 17 shortening, it appears that the decision to review and re-expand operating hours after roughly a month occurred in tandem at multiple stores. Including the removal of the separate Matsunoya operating-hours notation at the Numazu Store, flexible adjustments to store operations appear to be ongoing.
Editor's Note
Including Ichigaya and Kanda Ogawamachi from the April 17 shortened-hours group, 7 stores had their operating hours expanded simultaneously this morning — a clear rush of returns to 24-hour operation.