Matsuya's Store-limited "Stir-fried Beef and Okra with Oyster Sauce Set Meal" Delisted After About 7 Days
Matsuya’s official website’s store-limited menu list confirms that, as of 11:10 AM on May 19, 2026, the “Stir-fried Beef and Okra with Oyster Sauce Set Meal” has been removed. The item disappeared after a sales period of roughly seven days, running from its launch at 10:00 AM on May 12 to today’s delisting — continuing the pattern of short-lived store-limited test sales seen since the start of May.
Product Overview and Sales Record
| Item | Details |
|---|---|
| Menu name | Stir-fried Beef and Okra with Oyster Sauce Set Meal |
| Price (at sale) | 980 yen |
| Sales start | May 12, 2026 (Tue) 10:00 |
| Delisting | Removal confirmed as of May 19, 2026 (Tue) 11:10 |
| Sales period | About 7 days |
| Number of stores offered | 70 stores |
Relationship with the Paired Item “Okra and Grated Domestic Yam Paste Beef Bowl” Launched Together on May 12
When this product was added as a store-limited item on May 12, it appeared on promotional posters alongside “Okra and Grated Domestic Yam Paste Beef Bowl” (690 yen) as one of two paired items. However, only the “Stir-fried Beef and Okra with Oyster Sauce Set Meal” was registered as a store-limited entry on the official website; “Okra and Grated Domestic Yam Paste Beef Bowl” was never registered as an independent entry.
| Product | Price | Official website listing entry | Official X eating report |
|---|---|---|---|
| Stir-fried Beef and Okra with Oyster Sauce Set Meal | 980 yen | Added May 12, removed 11:10 May 19 (this article) | Not reported |
| Okra and Grated Domestic Yam Paste Beef Bowl | 690 yen | Not registered as an independent entry | Featured in an official X eating-report post on May 14 at 12:02 |
In the official X eating-report post about “Okra and Grated Domestic Yam Paste Beef Bowl” on May 14, the store-availability link pointed to the same campaign reference as this product (the Oyster Sauce Stir-fry Set Meal), indicating that both items were operated under the same store-limited campaign slot. This delisting is the removal of the set-meal-side entry, meaning the paired items’ store-limited slot has now come off the official website.
Listing Periods for Store-limited Test Sales Since Early May
Lining up the sales periods of items launched as store-limited since the start of May shows a continuous run of short listings around 6 to 7 days.
| Product | Sales start | Delisting | Sales period |
|---|---|---|---|
| Hiyajiru | May 5, 2026 10:00 | May 11, 2026 12:55 | About 6 days |
| Yatara Beef Bowl / Yatarazuke Hamburg Steak Set Meal (linked entries) | May 5, 2026 10:00 | May 11, 2026 12:55 | About 6 days |
| Stir-fried Beef and Okra with Oyster Sauce Set Meal (this article) | May 12, 2026 10:00 | May 19, 2026 11:10 | About 7 days |
Following the two entries added on May 5 (Hiyajiru and Yatarazuke) that ended after 6 days, this product added on May 12 has now also disappeared after about 7 days. Since the start of May, store-limited test sales have settled into a fixed pattern of rotating on a 6-to-7-day cycle.
Currently Active Store-limited Menu
As of 11:10 AM today, the following store-limited menu items are listed on Matsuya’s official website.
| Product | Sales start | Number of stores offered |
|---|---|---|
| Iburigakko Beef Bowl | March 17, 2025 | 4 stores (within Akita Prefecture) |
| Matsu Shake | April 21, 2026 | 5 stores |
Following the series of store-limited additions and removals since the start of May, today’s store-limited lineup has narrowed to two items. The long-running “Iburigakko Beef Bowl” (about 14 months) and “Matsu Shake” (about 28 days) remain active, while May’s short-term test-sale slot enters a temporary gap with today’s delisting.
Official X Eating Reports and Store-limited Operations
Since its addition on May 12, this product has not been the subject of any direct eating-report post on official X. While its paired item, “Okra and Grated Domestic Yam Paste Beef Bowl,” was featured in an official X eating-report post on May 14 (accompanied by a “Matsuya otaku” self-disclosure from the account’s staff), the set-meal side was delisted without ever receiving its own eating-report post.
Although both items appeared together on promotional posters, individual promotion on official X concentrated on the beef bowl side, while the set-meal side was left to stand solely on its store-limited menu listing.
Editor's Note
The store-limited Oyster Sauce Stir-fry Set Meal, launched on 5/12, was delisted after about 7 days — nearly matching the 6-day short-term test sales cycle seen with Hiyajiru and Yatarazuke.
