Matsuya's Official X Calls for "Matsuya Relatable Moments" in 5-7-5 Haiku Form on Haiku Day

On August 19, Matsuya’s official X account posted an interactive call inviting followers to compose and post “Matsuya Relatable Moments” in the 5-7-5 haiku format. August 19 marks “Haiku Day” through a numeral wordplay (8 = “ha,” 1 = “i,” 9 = “ku”), and this project ties in with the anniversary.

The post read as follows.

Today is “Haiku Day” ( ¯꒳¯ )

So…

Tell us your Matsuya Relatable Moments in 5-7-5! We’re looking forward to your masterpieces✨

The Sample Verse: “On Tuesdays I Go to Matsuya to Try the New Dish”

The post included a single image featuring a sample verse composed by Matsuya itself. Set on a cream-colored card with a green border, it displays the word “Haiku” and the date “8/19” in large vertical text in the upper right. In the center, Macky and Yakky stand side by side holding writing brushes, with a green-bordered blank space evoking a tanzaku strip for readers to inscribe their own verse — a composition that visually invites readers to fill in their own line.

The sample verse reads: “On Tuesdays / I go try the new dish / at Matsuya.” Since new Matsuya menu items tend to launch on Tuesdays, the verse captures in 5-7-5 form the behavior of fans who time their visits around release day to try the latest offering. It’s Matsuya itself providing a sample answer to its own prompt of “Matsuya Relatable Moments.”

A Familiar Format: Riding a “Day of ○○” Anniversary with Reader Participation

The wording of the call closely follows the same template used on July 13 for “Nice Day,” when Matsuya asked followers for menu and project ideas that would be “nice to have.” Both posts open with “Today is ‘[Day Name]’ ( ¯꒳¯ ),” pivot to the prompt with “So…,” insert a call to readers, and close with “We’re looking forward to it✨” — this time swapping in “Matsuya Relatable Moments in 5-7-5” as the prompt.

The closing emoticon ( ¯꒳¯ ) is a signature the official account often uses at the start of a post, appearing in over a tenth of its posts to date. The word “masterpieces,” on the other hand, is a phrase rarely seen in past official posts — a distinctive word choice for this one.

Anniversary tie-in posts inviting followers to submit free-form entries follow a lineage that includes Tanabata on July 7 (wish submissions) and “Nice Day” on July 13 (idea submissions). “Today is ‘[Day Name]’ Day” anniversary posts themselves appear quite frequently, and among them, the call for 5-7-5 haiku on Haiku Day marks the latest entry in the participatory subset that asks readers to actually put pen to paper.