Matsuya's Official X Account Asks Followers for "Nice-to-Have" Menu and Campaign Ideas on "Nice Day"

On July 13, 2026, Matsuya’s official X account (@matsuya_foods) marked the date as “Nice Day” with a post inviting followers to comment with ideas for menus or campaigns and events they’d think would be “nice” to have. Rather than announcing a specific product or sweepstakes, the post was an interactive call for open-ended ideas from followers.

“Nice Day” is a wordplay anniversary based on reading July 13 (7-1-3) as “na-i-su” (nice). The post was framed in an upbeat style with a thumbs-up “good job” call to action.

Post Text

Today, July 13, is “Nice Day” ( ¯꒳¯ )👍

So…

If you have any ideas for “a menu item that would be nice to have!” or “a campaign or event that would be nice to have!” please tell us in the comments!!

We’re looking forward to your “nice” ideas ✨

The attached image features large text reading “July 13 is Nice Day” on a yellow background, with an illustration of Matsuya’s official mascots Macky and Yakky smiling and giving a double thumbs-up. In the upper right, the word “Good Job” appears in red bubble lettering, pairing “nice” with “good job” to set the anniversary’s cheerful tone.

A Continuing Series of Calendar-Anniversary Comment Drives

Using calendar anniversaries as a springboard for reader comments has been a recurring format lately. Six days earlier, on July 7, 2026, a Tanabata-themed post asked, “What wish did you make this year? Please tell us in the comments,” inviting followers to share their wishes. This “Nice Day” idea drive follows that same reader-participation approach. Unlike sweepstakes-style campaigns where following and reposting can win Matsuya Points, both posts share a format that gathers opinions and ideas directly through the comment section.

There was also an earlier example on June 8, 2026, when the in-store radio program “Oishisa Marumie Channel” ran a “Summer Song Request Drive,” collecting summer song requests from listeners. Participatory posts aimed at incorporating followers’ voices into campaigns and menus continue to appear regularly.

Matsuya’s Official X “Anniversary” Posts

Matsuya’s official X account frequently posts content built around date-based wordplay and anniversaries. The 29th of each month, “Meat Day,” is billed by the official account itself as a “monthly tradition,” making it a regular fixture near the end of the month. “Nice Day” on July 13, by contrast, is built around the “na-i-su” wordplay and comes without any product or coupon announcement — a lighter post whose purpose is simply to engage with followers.

That same day also saw an announcement for a Matsuben Net Point Boost Campaign (running July 14–20), suggesting this participatory post served as a palate-cleanser amid a run of promotional announcements. Attention now turns to the comment section’s response, including whether any of the submitted ideas eventually make their way into future menus or campaigns.