Matsuya's Amazon Prime Day Special Prices on Frozen Products End Today at 11:59 PM

On July 13 at 6:00 PM, Matsuya’s official X account announced that the special prices linked to Amazon’s major sale event, “Amazon Prime Day,” would end today at 11:59 PM. The prices apply to the Amazon shops “Matsuya Store” and “Matsuya Meat Power Store,” and the post urged last-minute purchases, asking, “Have you forgotten to stock up for summer? This is the final stretch.” Details on the sale venue and notes were said to be provided in the replies.

The Conclusion of a Series of Announcements Since July 6

This “ending soon” notice is not a one-off announcement but the final installment in a series that was rolled out in stages over about a week. Tracing the official X timeline, it began with a preview at midday on July 6, followed by the opening of an early sale at 9:00 AM on July 7, a reminder on the eve of the main event at 6:00 PM on July 9, the opening of the main event at 9:00 AM on July 10, and finally today’s near-closing announcement at 6:00 PM on July 13 — five updates in total tracking the sale’s progress.

During the early sale stage, a special price was announced for a 30-serving set of Beef Bowl Topping at “Matsuya Store,” bringing the cost to about 216 yen per serving, and on the eve of the main event, a post noted strong demand for the eel for 12 servings handled by “Matsuya Meat Power Store” and encouraged customers to secure it early. When the main event opened, frozen products such as Beef Bowl Topping and Original Curry and Rice were introduced as targets of the special pricing, and this latest announcement marks the conclusion of that run.

The Special Prices Cover Frozen Products Such as Beef Bowl Topping and Curry and Rice

The image attached to this post shows the lineup of Matsuya frozen products sold on Amazon. It features “Pork Bowl Topping” (135g, a mild flavor made with the secret sauce), “Beef Bowl Topping Premium Edition” (120g), touted as having surpassed 100 million servings sold across the series, “Original Curry and Rice” (180g), described as having “a spicy aroma sure to bring you back for more,” and “Beef Bowl Burger” (130g) — all labeled “requires freezing” and “microwave-safe.” Large images of plated Beef Bowl and curry examples are placed in the center and lower sections, emphasizing that these are frozen products that let customers recreate a near-restaurant-quality bowl with just a microwave.

The special prices are available until 11:59 PM on July 13. Because the products are frozen, buying in bulk makes it easy to stock up for the summer, and the post’s mention of “forgetting to stock up” appears to reflect this point.

Matsuben Net’s Campaign Also Closes on the Same July 13

According to a notice on Matsuya’s official website, the “Matsuben Net” mobile order Yorutoku point boost campaign also runs its period from 6:00 PM on July 7, 2026, to 11:00 PM on July 13, meaning it too reaches its deadline today. Although the deadline times differ slightly — the Amazon Prime Day-linked special prices end at 11:59 PM while Matsuben Net’s Yorutoku ends at 11:00 PM — the official channels effectively ran two “ends today” promotions in parallel on the same July 13.

Tie-in Campaigns Timed to Major Sales on External E-commerce Platforms

This is not the first time Matsuya has timed a push of frozen products from its official online shop and partner storefronts to coincide with a major sale on an external e-commerce platform. Most recently, from April 27 to 29, 2026, Matsuya ran the “TikTok Shop The Brand Day | Matsuya Foods Day,” which featured frozen packs and Hamburg Steak items on its official online shop. Both campaigns centered on frozen products, and as tie-in campaigns timed to major sale events, this April’s TikTok Shop promotion and the current Amazon Prime Day promotion are the two instances confirmed so far.