Matsuya's Official X Urges Fans to Grab "12-Serving Eel Pack" from "Matsuya Meat Power Store" in Amazon Early Sale

On July 9, Matsuya’s official X account (@matsuya_foods) posted that, ahead of the main Amazon Prime Day sale starting the following day, July 10, the “12-Serving Eel Pack” from the “Matsuya Meat Power Store” was proving popular in the ongoing early sale. The post urged followers to “grab one before it sells out” and noted that “you can enjoy the taste of Matsuya at home anytime,” with details on the venue and additional notes provided in the reply thread.

“12-Serving Eel Pack” headlines the early sale, Matsuya’s eel to enjoy at home

The “12-Serving Eel Pack” is being promoted as a mail-order item that lets people enjoy Matsuya’s flavor at home anytime. The accompanying photo shows rice served in a bowl bearing the Matsuya logo, topped with glossy, beautifully grilled eel kabayaki, with one piece lifted by chopsticks — a fragrant bowl of grilled eel rice.

Early sale opened July 7, main event starts July 10

Matsuya has been taking part in Amazon’s early sale since midnight on July 7. Two Amazon storefronts, “Matsuya Store” and “Matsuya Meat Power Store,” are participating, with a 30-meal set of Beef Bowl Topping serving as the highlight at Matsuya Store. This time, the spotlight is on the eel products at Matsuya Meat Power Store, with the main Prime Day event starting July 10.

In stores, the summer staple “Fluffy Egg Grilled Eel Bowl” is also available

When it comes to Matsuya’s eel, the chain released its summer staple “Fluffy Egg Grilled Eel Bowl” in stores on June 23. The Amazon mail-order “12-Serving Eel Pack” is positioned as a product that lets people enjoy that same Matsuya eel in bulk at home. It’s a way of meeting summer eel demand through both in-store and mail-order channels.