Matsuya Doubles Points for 14:00–18:00 Pickups in Matsuben Net 'Gogotoku' Campaign

Matsuya Foods is running the “Matsuben Net Gogotoku Point Boost Campaign” for its takeout advance-order service Matsuben Net from 14:00 on Tuesday, July 14, 2026 through 18:00 on Monday, July 20, 2026. During the campaign, picking up an order via Matsuben Net between 14:00 and 18:00 earns double the usual Matsuya Points. Eligibility is based on the pickup date and time.

A Follow-up Campaign With the Time Slot Swapped From the Preceding “Yorutoku”

This “Gogotoku” campaign isn’t a standalone announcement — it’s a switchover from the campaign that had been running immediately beforehand. From 18:00 on Monday, July 7 through 23:00 on Sunday, July 13, Matsuya ran the “Matsuben Net Yorutoku Point Boost Campaign,” which doubled points for pickups specified between 18:00 and 23:00. The “Gogotoku” announcement, starting the very next day on July 14, was released on July 13, the day the previous campaign ended — making it a successor that swaps the eligible time slot from night (18:00–23:00) to afternoon (14:00–18:00).

Just before “Yorutoku” ended, at 17:00 on July 11, Matsuya’s official X account also posted a reminder: “Set your Matsuben Net pickup time between 18:00 and 23:00 and get double Matsuya Points. Through July 13.” The end of one campaign and the announcement of the next followed on almost without a gap.

This weekly double-points campaign, run solely through Matsuben Net and named after a time slot, is the second installment following the “Yorutoku” campaign announced on July 6. Both were announced on a Monday, running back-to-back at seven-day intervals.

How This Differs From April’s “Gogotoku”: Mobile Order Not Eligible

The naming convention of time-slot-based point boosts — “Tokuasa,” “Gogotoku,” “Yorutoku” — is itself an established format used before. In April 2026 as well, the “New Life Support Campaign” rolled out installments 1 through 4 in the order Tokuasa → Gogotoku → Yorutoku. Back then, however, “Gogotoku” was part of a larger campaign that combined double points on Matsuben Net with triple points on Matsuya Mobile Order at the same time.

This time’s “Gogotoku,” by contrast, applies to Matsuben Net alone, with double points limited to that channel. The official announcement explicitly states, “Matsuya Mobile Order and Matsuben Delivery are not eligible.” Even under the same “Gogotoku” name, this narrower scope marks the key difference from April’s campaign.

Item	April “Gogotoku” (New Life Support, Part 2)	This “Gogotoku”
Eligible time slot	14:00–18:00	14:00–18:00
Matsuben Net	2x	2x
Matsuya Mobile Order	3x	Not eligible
Matsuben Delivery	—	Not eligible

Eligible Stores and Advance Payment Methods

Eligible stores are Matsuben Net-enabled locations of Matsuya, Matsunoya, My Curry Shokudo, Sushimatsu, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal & Bowl Matsugyu, Mugi no Toriko, and Tukkun² nationwide. Highway parking-area locations and the Narita Airport Terminal 3 location are excluded.

Matsuben Net is a takeout-only service that lets customers reserve and pay in advance before arriving at the store. Accepted advance payment methods include PayPay, d Barai, Rakuten Pay, au PAY, Merpay, Alipay+, WeChat Pay, and credit cards. The announcement states this works out to be more cost-effective than buying from the in-store ticket vending machine. Points earned can be used in increments of 10, at a rate of 1 point = 1 yen, toward orders placed via Matsuben Net, Matsuben Delivery, or Matsuya Mobile Order.

Inconsistent Time-slot Wording on the Official Site

In this announcement, the “Gogotoku” title, the campaign-period description, and the eligible-time notice are all consistently worded as “14:00–18:00.” However, the “▽ Campaign Details” paragraph in the body text still reads, “Customers who pick up via Matsuben Net between 18:00 and 23:00 within the above period will receive double their usual points” — retaining the “18:00–23:00” wording carried over from the previous “Yorutoku” campaign. As of July 13, both time-slot descriptions coexisted on the official site.

There have been past instances where Matsuben Net double-points campaigns showed mismatched period wording between official app push notifications and official announcements. Given that both the title and past “Gogotoku” campaigns have consistently used 14:00–18:00, this campaign’s eligible window can be read as 14:00–18:00.

How to Order via Matsuben Net

The announcement also walks through how to order via Matsuben Net. Tap “Order Here” in the center of the official app, select Matsuben Net at the top, specify the store and pickup time, choose items and proceed to checkout, then select a payment method to finalize the order.

At the order entry point, three options are listed side by side: Matsuben Net (bento reservation), Mobile Order (dine-in/bento), and Matsuben Delivery (home delivery), but only Matsuben Net, on the left, is eligible for double points. Selecting a pickup store brings up a list showing each store’s exterior photo and business hours.

Next, the pickup date and time are specified. Setting the pickup time within the 14:00–18:00 window here is the condition for earning double points this time.

The menu screen has a “Bulk Purchase” tab listing discount sets scaled to purchase volume: a 2-item Beef Bowl à la carte set saves 60 yen off the regular price, a 3-item set saves 120 yen, a 4-item set saves 200 yen, and a 5-item set saves 300 yen. Since these discounts are separate from the double-points offer, picking up a bulk set via Matsuben Net during the Gogotoku window means customers can get both the discount and double points at the same time.

Finally, selecting an advance payment method such as PayPay or d Barai and confirming the order completes the reservation. Customers then pick up their items at the store at the specified time.

In addition, all new members receive points worth 100 yen upon registration (limited to once per person).

Update: Official Site’s Time-slot Wording Unified to “14:00–18:00”

Rechecking the official announcement on the night of July 13, 2026, we confirmed that the “18:00–23:00” wording remaining in the “▽ Campaign Details” paragraph had been corrected to “14:00–18:00,” now matching the title, campaign period, and eligible-time descriptions, all unified as “14:00–18:00.” The two coexisting time-slot descriptions present on the official site at the time this article was published have been resolved, and the eligible window for double points is confirmed as 14:00–18:00.