Matsuya's Official X Account Posts: "The National Honor Award-Worthy Combo Is a Beef Bowl and a Raw Egg"

---

title: “Matsuya’s Official X Account Posts: "The National Honor Award-Worthy Combo Is a Beef Bowl and a Raw Egg"” categories:

• official tags:
• x published: true created_at: “2026-09-05T11:50:27+09:00” updated_at: “2026-09-05T11:50:27+09:00” thumbnail: “https://cdn.gyumesy.com/articles/lw6xio/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/lw6xio/ogp.png” source_url: “https://x.com/matsuya_foods/status/2096068299041935562” editor_comment: “A raw egg on a beef bowl is the ultimate classic. If 560 yen gets you a "National Honor Award-worthy" meal, that’s honestly a great deal.” description: “On September 5, "National Honor Award Day," Matsuya’s official X account named the beef bowl (regular serving, 460 yen) and a raw egg (100 yen) its "National Honor Award-worthy combo," and asked readers for their own favorite items and combinations. Together, the classic pair costs 560 yen.” series_key: null related_articles:
• 3slq50
• hs0z3v
• klk3b3

---

At 11:50 a.m. on September 5, 2026, Matsuya’s official X account (@matsuya_foods) posted, “In my opinion, Matsuya’s National Honor Award-worthy combo is a beef bowl and a raw egg ( ¯꒳¯ ),” followed by a message asking readers, “Tell us your favorite items and combinations!” It is not an announcement of a new menu item or a campaign, but an engagement post in which the person running the account names a personal favorite combination and invites responses.

A Word for September 5, “National Honor Award Day”

The post comes with an illustration that treats September 5 as “National Honor Award Day.” Macky throws both hands up and cheers “Yay!” while, at the upper right, a trophy (plaque) is topped with a large red question mark and a blank nameplate, set against a background of yellow radiating rays. The design leaves it up to readers to decide who or what gets chosen, echoing the post’s question, “Tell us your favorite combinations.”

The phrase “National Honor Award-worthy” appears in no Matsuya menu name or product description and seems to have been coined for the occasion. The items it praises are not limited-time new products but the classic beef bowl and raw egg.

Beef Bowl and Raw Egg: 560 Yen Together

Both items named are on the current menu: the beef bowl (regular serving) is 460 yen, and the raw egg is sold as a standalone side for 100 yen. Ordered together, they come to 560 yen, which is all it takes to get the combination the post called “National Honor Award-worthy.”

Raw egg also appears among the side options for Matsuya’s lunch sets. “Raw Egg (Choice of Side)” carries the note “Beef Bowl Lunch Set only,” while “Soft-boiled Egg (Choice of Side)” is marked “Not available with the Beef Bowl Lunch Set,” so the egg side available with a beef bowl lunch set is the raw egg.

Posts About Favorite Combinations Have Appeared Before

This is not the first time the official X account has shared its own favorite combination. On June 8, 2026, after eating the classic Grilled Boneless Short Rib Set Meal, it said it likes “the combination of mild sauce and boneless short rib,” and asked readers, “What’s your favorite classic menu item?” The beef bowl and raw egg post continues in the line of this interactive format.

The wording is understated. This time there are no emoji, only a single emoticon, “( ¯꒳¯ ),” and an exclamation mark at the end. Both the beef bowl and the raw egg are classics that have stayed on sale without any notable price revision or change in specifications, and the post gives them the highest of praise with “National Honor Award-worthy.”