Matsuya's Official X: "The People's Honor Award-Level Combo Is Beef Bowl and Raw Egg"

At 11:50 a.m. on September 5, 2026, Matsuya’s official X account (@matsuya_foods) posted, “In my opinion, Matsuya’s People’s Honor Award-level combo is Beef Bowl and Raw Egg ( ¯꒳¯ ),” and followed up by asking readers, “Please tell us your favorite items and combos!” Rather than announcing a new menu item or campaign, this was an interactive post in which the person behind the account shared their own favorite combo and invited responses.

A Comment Tied to September 5, “People’s Honor Award Day”

The post includes an illustration depicting September 5 as “People’s Honor Award Day.” Macky is shown throwing both hands up in delight, exclaiming “Yatta~!,” with a trophy (shield) bearing a large red question mark and a blank nameplate placed at the upper right, against a background of radiating yellow rays. The design leaves it up to readers to decide who or what is being honored, echoing the post’s question, “Please tell us your favorite combo.”

The phrase “People’s Honor Award-level” is neither a Matsuya menu name nor a product description; it appears to be an expression prepared specifically for this day. What it celebrated wasn’t a limited-time new item, but the standard, ever-present Beef Bowl and Raw Egg.

Beef Bowl and Raw Egg, 560 Yen Together

Both items named are on the current menu: Beef Bowl (Regular Serving) sells for 460 yen, and Raw Egg is available as a standalone side dish for 100 yen. Ordering them together comes to 560 yen in total — the price of admission to the combo the post called “People’s Honor Award-level.”

Raw Egg also appears among the side-dish choices for Matsuya’s Lunch Sets. The “Raw Egg ” option is noted as “available only with the Beef Bowl Lunch Set,” while conversely “Soft-boiled Egg ” is noted as “not available with the Beef Bowl Lunch Set” — a contrast that leaves Raw Egg as the egg side you can pick with the Beef Bowl Lunch Set.

Posts About “Favorite Combos” Have Appeared Before

This isn’t the first time the official X account has shared its own favorite combo. On June 8, 2026, after eating the standard Yakiniku Boneless Short Rib Set Meal, the account said, “My favorite is the combination of Mild Sauce and boneless short rib,” and asked readers, “What’s your favorite standard menu item?” This latest Beef Bowl x Raw Egg post continues that same interactive format.

The wording itself is understated: this time the account used no emoji, adding only a single kaomoji, “( ¯꒳¯ ),” and an exclamation point at the end. Both Beef Bowl and Raw Egg are items that have kept selling as standards without any notable price revisions or spec changes, and it’s onto these two that the post placed the superlative phrase “People’s Honor Award-level.”