Matsuya's Official X Warns Revived Shkmeruli Has 'About 2 Days of Stock Left Nationwide,' Nearing the End

On Monday, June 22, 2026, at 6:49 PM, Matsuya Foods’ official X account (@matsuya_foods) posted urging customers to rush in before the revived Shkmeruli — sold to mark the company’s 60th founding anniversary — reaches its end. The post read, “Haven’t tried the revived Shkmeruli yet (╹◡╹)? Hurry to Matsuya!! Already had it? Hurry for one last bowl!!” It was accompanied by an announcement image stating “About 2 days of stock left nationwide.”

Post Text and Announcement Image

Revived Shkmeruli (╹◡╹)

Haven’t tried it yet? Hurry to Matsuya!!

Already had it? Hurry for one last bowl!!

#SorryIfItsAlreadyDiscontinued #HurryUpAndEatIt

Item	Details
Post time	June 22, 2026 (Mon), 6:49 PM
Channel	Matsuya official X (@matsuya_foods)
Format	Standalone post (no quote retweet)
Attached media	1 announcement image
Hashtags	#SorryIfItsAlreadyDiscontinued #HurryUpAndEatIt
Message	Urging a final visit before the revived Shkmeruli runs low and ends

The attached announcement image centers on a steaming pot of Shkmeruli (a black clay pot with creamy white sauce, cheese, potato, and chicken). Large white text at the top reads “Shkmeruli,” with a black box below stating “Ending soon!” Below that, the stock status is spelled out with figures: “About 2 days of stock left nationwide” and “Stock levels changing rapidly by store.” Beside the pot, small text reads “Sorry if it’s already sold out,” and at the bottom, yellow-highlighted text urges, “Run to your nearest store right now!!!” The image also features multiple appearances of Matsuya’s official mascots Macky and Yakky, some with flustered expressions, some smiling, and some shown running, to convey a sense of urgency.

“About 2 Days of Stock Left Nationwide” — End Expected Around June 23–25

Shkmeruli was revived on Tuesday, June 16 at 10:00 AM, and the official X taste-test report posted on June 17 had already indicated the sales period in words: “This time the sales period is just over a week, so please get it soon.” Counting a bit over a week from the June 16 launch puts the expected end date around Tuesday, June 23 through Thursday, June 25 — meaning today, Monday, June 22, falls right before that window. The “about 2 days of stock left nationwide” and “stock levels changing rapidly by store” figures in this announcement image roughly line up with that expected end date, conveying a final stretch in which stock is depleting at different rates from store to store.

A Two-Pronged Appeal to Both First-Timers and Repeat Customers

A post from the previous evening, Sunday, June 21, had appealed only to those who hadn’t tried it yet, saying “If you haven’t had it, there’s still time.” This latest post goes further, pairing “Haven’t tried it yet? Hurry to Matsuya” with “Already had it? Hurry for one last bowl,” pushing repeat visits from those who’ve already eaten it as well. The hashtags, too — “#SorryIfItsAlreadyDiscontinued” and “#HurryUpAndEatIt” — combine a preemptive, half-joking apology for the possibility of running out with a strong push to visit, reading as a final-stretch hard sell unique to the last days of a limited run.

Recap: All 5 Items in the Revived Shkmeruli Lineup

The Shkmeruli that launched on June 16 comprised two regular-style items available at all locations — the Shkmeruli Set Meal (1,090 yen; 890 yen for the item only) and the Shkmeruli Rice Set (990 yen) — and two hot pot-style items limited to select stores — the Shkmeruli Hot Pot Set Meal (1,190 yen) and the Shkmeruli Hot Pot Rice Set (1,090 yen). A dedicated topping, Extra Cheese (120 yen), launched alongside them. The taste-test report also revealed that ordering the hot pot-style version comes with Extra Cheese included, and that mixing in rice partway through lets diners enjoy a doria-style twist. In this final stretch, with stock fluctuating store by store, the two hot pot-style items — offered only at select locations — are likely to be even harder to predict in terms of remaining stock.

From About Two Weeks of Buildup to the Final-Stretch Push

The Shkmeruli revival was built up in stages over roughly two weeks: a June 3 preview of a recording session featuring Georgian Ambassador to Japan Tamaz Lezhava and Mie Sonozaki, a June 9 preview of the “60th Founding Anniversary Shkmeruli Festival,” an official announcement on June 11 titled “Worldwide Simultaneous Matsuya Shkmeruli Revival,” a June 12 launch announcement featuring the 60th-anniversary key visual, and a June 15 teaser. After launch, the momentum continued with a June 17 taste-test report, a June 18 quote-retweet of a post by sumo wrestler Tochinoshin, a June 19 taste-test report on Matsunoya’s Shkmeruli Loin Cutlet Set Meal, and a June 21 last-chance appeal. This evening’s stock-shortage appeal on June 22 marks the final move in that closing stretch.