Matsuya Official X Tries Second Neo Series Item: 'Neo Tomato Curry & Beef Bowl'

On June 10, 2026 at 6:13 PM, Matsuya Official X (@matsuya_foods) posted, with an image attached, that it had tried “Neo Tomato Curry & Beef Bowl” (950 yen, 969 kcal) from the Neo Tomato Curry series. The post directly compares the dish to the previous day’s featured item, “Neo Tomato Chunky Chicken Curry and Rice,” which it had posted about eating at 7:01 PM on June 9, writing that “Neo Tomato Chunky Chicken Curry and Rice is appealing too, but Curry & Beef Bowl has the umami and satisfying heartiness only beef can offer — a different kind of deliciousness.”

Post Text

Today I had “Neo Tomato Curry & Beef Bowl” ( ¯꒳¯ )

Neo Tomato Chunky Chicken Curry and Rice is appealing too, but Curry & Beef Bowl has the umami and satisfying heartiness only beef can offer — a different kind of deliciousness!

Curry & Beef Bowl is a fan favorite even among our classic curries. Please give the Neo Tomato version a try too!

Image Observation: Bright Tomato-Red Sauce and Seared Beef & Onion Split Left and Right

The attached image shows a Curry & Beef Bowl composition with a “grilled meat zone” and a “curry roux zone” split left and right on top of the rice. On the left, rice is topped with seared beef and onion; on the right, the same bright orange-leaning tomato-red sauce as the previous day’s Chunky Chicken spreads out, with the two zones visible in roughly equal halves over the rice. Near the front of the plate, granular ingredients appear to spill into the boundary between the sauce and the rice. In the upper right, a black bowl of miso soup is placed alongside.

Position	Content
Center-left	Rice (white rice) + seared beef and onion (the meat side of Curry & Beef Bowl)
Center-right to bottom	Neo Tomato curry sauce (bright orange-leaning red)
Upper right	Miso Soup (black bowl)

The ingredient composition follows a “beef + onion + rice + Neo Tomato curry sauce” split-plating style. Whereas the previous day’s “Neo Tomato Chunky Chicken Curry and Rice” was plated in a deep dish with the sauce and chunky chicken combined together, Curry & Beef Bowl follows Matsuya’s traditional Curry & Beef Bowl plating on a round white plate, with grilled meat and sauce arranged separately, left and right, over the rice.

Emoji Tracking Axis: A Return to ( ¯꒳¯ )

Amid recent fluctuation in the narrator-voice emoji used across recent “tried it” posts, announcement posts, and quote-repost posts, today’s 6:13 PM eating-report post saw ( ¯꒳¯ ) reappear on its own.

Date/Time	Post	Emoji
June 8, 2026, 6:35 PM	Tried Yakiniku Boneless Short Rib Set Meal	( ¯꒳¯ )+😊
June 9, 2026, 7:01 PM	Tried Neo Tomato Chunky Chicken Curry and Rice	（╹◡╹） alone
June 9, 2026, 8:12 PM	Quote-repost apologizing to the Georgian ambassador	（╹◡╹） alone
June 10, 2026, 11:38 AM	Quote-repost celebrating the Matsuya PREMIUM Ginza Store opening	（╹◡╹） + “…” sentence ending
June 10, 2026, 6:13 PM (this post)	Tried Neo Tomato Curry & Beef Bowl	( ¯꒳¯ ) alone

Since June 8, ( ¯꒳¯ ) and （╹◡╹） have been alternating over a short span. Today’s eating-report post uses ( ¯꒳¯ ), meaning the first (previous day) and second (today) posts in the Neo series’ consecutive-day eating reports were each assigned a different emoji.

Second Day of Consecutive Neo Series Eating Reports: This Time, a “Curry & Beef Bowl Taste Comparison”

Today marks the second consecutive day of Matsuya Official X’s Neo series eating-report posts. The first (the previous day) featured the flagship item “Neo Tomato Chunky Chicken Curry and Rice,” and the second (today) featured “Neo Tomato Curry & Beef Bowl.” Rather than standalone introductions, both posts build in comparisons — either to the previous day’s item or to the product’s own lineage.

Date/Time	Product	Price	Focus of the Post
June 9, 2026, 7:01 PM	Neo Tomato Chunky Chicken Curry and Rice	1,050 yen (1,349 kcal)	Framed as “the tomato curry that longtime Matsuya fans rave about, now revived as a Neo version” — a callback to a past menu item
June 10, 2026, 6:13 PM (this post)	Neo Tomato Curry & Beef Bowl	950 yen (969 kcal)	Pitched as “a different kind of deliciousness, with the umami and heartiness only beef can offer” — a taste comparison against the previous day’s Chunky Chicken

The stance of eating from the series on consecutive days appears to fit a pattern of rotating through all six items in the series (680–1,070 yen) during their release week. Where the previous day emphasized “the highest-calorie item in the series plus a past-revival motif,” today shifts the appeal axis to “the Neo version of the classic Curry & Beef Bowl slot plus a taste comparison” — gradually spreading out the differentiation points across multiple items in the series.

The Makeup of Neo Tomato Curry & Beef Bowl and Its Relationship to the Classic Curry & Beef Bowl

Item	Content
Product name	Neo Tomato Curry & Beef Bowl
Category	Curry and Rice (limited-time slot)
Release date	Tuesday, June 9, 2026, 10:00 AM
Price	950 yen (969 kcal)
Related product (classic)	Founding Beef Curry & Beef Bowl, 1,050 yen / Founding Beef Curry & Beef Bowl Lunch Set, 1,100 yen
Position within the series	Mid-range price among the six Neo Tomato Curry items (950 yen within a 680–1,070 yen range)

Neo Tomato Curry & Beef Bowl (950 yen) is priced 100 yen below the classic “Founding Beef Curry & Beef Bowl” (1,050 yen). Among the six Neo series items, it sits at a mid-range price point, between “Neo Tomato Hamburg Steak Curry and Rice” (890 yen) and “Neo Tomato Chunky Chicken Curry and Rice” (1,050 yen). The post’s structure — first noting that “Curry & Beef Bowl is a fan favorite even among our classic curries,” then adding “please give the Neo Tomato version a try too” — presumes that Curry & Beef Bowl is treated as a well-known sub-brand within Matsuya’s curry lineup.