Matsuya Official X Eats Second Neo Series Item, 'Neo Tomato Karegyu'

On June 10, 2026 at 6:13 PM, Matsuya’s official X account (@matsuya_foods) posted an eating report with an image for ‘Neo Tomato Karegyu’ (950 yen, 969 kcal) from the Neo Tomato Curry and Rice series. The post goes as far as a direct comparison with ‘Neo Tomato Chunky Chicken Curry and Rice’, the star of the previous day’s eating post on June 9 at 7:01 PM, saying, “Neo Tomato Chunky Chicken Curry and Rice is appealing too, but Karegyu has the savory depth and satisfying bite that only beef can offer, making for a different kind of deliciousness.”

Post Text

Today I had the “Neo Tomato Karegyu” ( ¯꒳¯ )

Neo Tomato Chunky Chicken Curry and Rice is appealing too, but Karegyu has the savory depth and satisfying bite that only beef can offer, making for a different kind of deliciousness!

Karegyu is a popular choice even among classic curries. Please give the Neo Tomato version a try!

Image Observations: Bright Tomato-Colored Sauce and Seared Beef and Onion, Served Side by Side

The attached image shows the Karegyu composition, with a “yakiniku zone” and a “curry sauce zone” split left and right on top of the rice. On the left, seared beef tangled with onion sits on the rice; on the right spreads the same bright, orange-leaning tomato-colored sauce as the previous day’s Gorochiki, so the two zones can be seen taking up half of the rice each. In the foreground, granular ingredients can also be seen dropping into the boundary between the sauce and the rice. A black bowl of miso soup sits in the upper right background.

Position	Contents
Center left	Rice (white rice) + seared beef and onion (the meat side of the Karegyu)
Center right to bottom	Neo Tomato curry sauce (bright orange-leaning red)
Upper right	Miso soup (black bowl)

The ingredient lineup is a split-serving style of “beef + onion + rice + Neo Tomato curry sauce.” Whereas the previous day’s ‘Neo Tomato Chunky Chicken Curry and Rice’ came with the sauce and chunky chicken served together in a deep dish, the Karegyu follows Matsuya’s traditional Karegyu presentation, with the yakiniku and the sauce arranged left and right on the rice in a white round plate.

Emoticon Watch: Back to ( ¯꒳¯ )

Amid ongoing shifts in how the narrator persona uses emoticons across recent eating-report, announcement, and quote-repost posts, ( ¯꒳¯ ) made a solo return in today’s 6:13 PM eating post.

Date/Time	Post	Emoticon
June 8, 2026, 6:35 PM	Eating report: Set Meal of Grilled Boneless Short Rib	( ¯꒳¯ ) + 😊
June 9, 2026, 7:01 PM	Eating report: Neo Tomato Chunky Chicken Curry and Rice	（╹◡╹） alone
June 9, 2026, 8:12 PM	Quote repost of the apology to the Georgian ambassador	（╹◡╹） alone
June 10, 2026, 11:38 AM	Quote repost congratulating the opening of Matsuya PREMIUM Ginza Store	（╹◡╹） + trailing ‘、、、’
June 10, 2026, 6:13 PM (this post)	Eating report: Neo Tomato Karegyu	( ¯꒳¯ ) alone

Since June 8, ( ¯꒳¯ ) and （╹◡╹） have been alternating over short spans. For today’s eating post, ( ¯꒳¯ ) was chosen, so the first day (previous day) and the second day (this post) of the consecutive Neo series eating posts are assigned different emoticons.

Consecutive Neo Series Eating Posts: Day Two Is a Karegyu Taste Comparison

This is the second consecutive day of Neo series eating posts from Matsuya’s official X account. The first post (previous day) featured the star ‘Neo Tomato Chunky Chicken Curry and Rice’, and the second (this one) features ‘Neo Tomato Karegyu’. Rather than introducing each item on its own, both write comparisons with the previous item and ties to past lineage into the post text.

Date/Time	Item	Price	Focus of the Post Text
June 9, 2026, 7:01 PM	Neo Tomato Chunky Chicken Curry and Rice	1,050 yen (1,349 kcal)	Revival motif of a past menu item: “the tomato curry that longtime Matsuya fans rave about is back as a Neo version”
June 10, 2026, 6:13 PM (this post)	Neo Tomato Karegyu	950 yen (969 kcal)	Taste-comparison pitch against the previous day’s Gorochiki: “the savory depth and satisfying bite of beef make for a different kind of deliciousness”

The consecutive eating posts appear to follow a pattern of rotating through all six items of the series (680 yen to 1,070 yen) during launch week. Where the previous day’s angle was “the series’ highest-calorie tier + past-menu revival motif,” this time the angle switches to “the Neo version of the classic Karegyu slot + taste comparison,” gradually widening the differentiation points across multiple items in the series.

Neo Tomato Karegyu: Composition and Relationship to the Classic Karegyu

Item	Details
Product name	Neo Tomato Karegyu
Category	Curry and Rice (limited-time category)
Release date	June 9, 2026 (Tue), 10:00 AM
Price	950 yen (969 kcal)
Related products (classic)	Founding Beef Curry w/ Simmered Beef 1,050 yen / Founding Beef Curry w/ Simmered Beef Lunch Set 1,100 yen
Position in the series	Mid-range among the 6 Neo Tomato Curry items (950 yen within the 680-yen to 1,070-yen range)

Neo Tomato Karegyu (950 yen) is priced 100 yen lower than the classic ‘Founding Beef Curry w/ Simmered Beef’ (1,050 yen). Among the six Neo series items, it sits in the mid-price range, between the ‘Neo Tomato Hamburg Steak Curry and Rice’ (890 yen) and the ‘Neo Tomato Chunky Chicken Curry and Rice’ (1,050 yen). The post’s setup, which opens with “Karegyu is a popular choice even among classic curries” and then continues “Please give the Neo Tomato version a try,” presupposes that ‘Karegyu’ is treated as a well-known sub-brand within Matsuya’s curry lineup.