Matsuya Official X's Neo Tomato Chunky Chicken Curry and Rice Meal Post Declares the Return of the "Tomato Curry That Wows Longtime Fans"

Matsuya’s official X account (@matsuya_foods) posted at 19:01 on June 9, 2026, reporting that it had eaten the Neo Tomato Chunky Chicken Curry and Rice, which had only just gone on sale that day at 10:00. The post opens with a revival motif — “Matsuya’s Gorochiki is back again (╹◡╹)” — and goes on to explicitly trace the item’s lineage, stating that the “Tomato Curry that wows longtime Matsuya fans” has returned in “Neo” form.

Post Text

We tried the “Neo Tomato Chunky Chicken Curry and Rice,” which went on sale today!

Matsuya’s Gorochiki is back again (╹◡╹)

The “Tomato Curry” that wows longtime Matsuya fans has returned in “Neo” form.

The “Neo Tomato Curry and Rice” is gentle but spicy — please give it a try!

#Matsuya #NeoTomatoChunkyChickenCurryandRice

Image Observations: Chunky Chicken and Onion in a Matsuya-Logo Bowl, Macky & Yakky on the Paper Placemat

The attached photo shows the Rice Set composition. The MATSUYA logo is visible on the side of the deep bowl, and chunks of chicken thigh roughly 3-4cm square along with large pieces of onion sit exposed in a bright tomato-colored (orange-leaning red) sauce. The onions have cooked down until translucent, and a glossy sheen of oil sits on the sauce’s surface. The plating lets the outlines of the ingredients stand out clearly above the sauce, with the close-up shot emphasizing the “chunky” (gorogoro) element in the product name.

Position	Content
Center-right	Neo Tomato Chunky Chicken Curry and Rice (deep bowl, MATSUYA logo visible)
Left	Rice (white rice, white plate with Matsuya logo mark)
Upper right	Miso Soup (black bowl)
Lower left	Paper placemat showing Macky & Yakky side by side (musical notes above)

In the lower left of the curry bowl, a paper placemat is visible showing Macky & Yakky smiling side by side with musical notes floating above them. The angle takes in the table-setting elements from an in-store meal, making this an in-restaurant shot rather than a studio photo of the product alone.

Emoticon Observation Axis: A Return to (╹◡╹)

The emoticon used under the narrator’s byline in recent “we ate this” posts has kept shifting. This time, (╹◡╹) was used alone, marking a return to the solo (╹◡╹) style after June 8’s combination of ( ¯꒳¯ ) and 😊.

Date/Time	Post	Emoticon
June 2, 2026, 19:26	Overflowing Rich 3-Cheese-Filled Demi-glace Hamburg Steak Set Meal	( ¯꒳¯ ) (newly introduced)
June 3, 2026, 18:11	Cheese-Filled Umatoma Cheese Hamburg Steak Set Meal	(╹◡╹) (return of the previous emoticon)
June 8, 2026, 18:35	Yakiniku Boneless Short Rib Set Meal	( ¯꒳¯ ) + 😊
June 9, 2026, 19:01 (this post)	Neo Tomato Chunky Chicken Curry and Rice	(╹◡╹) alone

Since June, the flow has kept alternating between ( ¯꒳¯ ) and (╹◡╹). This time, for a post with strong narrative elements — a new release combined with a nod to the revival of a past menu item — the familiar (╹◡╹) was the one chosen. Unlike June 8, which closed with a question to readers (“What’s everyone’s favorite standard menu item?”), this post carries no such question, wrapping up instead with the call to action, “please give it a try!”

The Lineage of the “Tomato Curry That Wows Longtime Fans”

The phrase “‘Tomato Curry’ that wows longtime Matsuya fans,” mentioned in the post, refers to a past item in Matsuya’s curry lineup. This new Neo Tomato Chunky Chicken Curry and Rice was launched by swapping the sauce of the Chunky Stewed Chicken Curry and Rice (known as Gorochiki), which was discontinued on May 12, for a tomato base, rebuilding it as the first entry in the Neo series. This post serves as immediate feedback on the very day of its launch.

Date	Development	Details
From April 14, 2026	Gorochiki Revival Festival	Revival of the Chunky Stewed Chicken Curry and Rice + 50-point bonus campaign
May 12, 2026	Gorochiki discontinued	The Chunky Stewed Chicken Curry and Rice and the two Batachiki items were simultaneously reclassified as limited-time items
June 4, 2026	Neo series launch announcement	Official announcement of the launch of 6 “Neo Tomato” curry items (100-yen-off coupon distributed at the same time)
June 5, 2026, 18:00	Teaser on X	Teased the star item, the Neo Tomato Chunky Chicken Curry and Rice, with an X-exclusive key visual (deep navy with a cosmic theme)
June 9, 2026, 10:00	Launch	All 6 “Neo Tomato” curry items go on sale simultaneously; the Follow & Repost Campaign (1,000 points to 30 winners) also begins
June 9, 2026, 19:01 (this post)	Meal post	Ate the Neo Tomato Chunky Chicken Curry and Rice; the post mentions the return of the “Tomato Curry that wows longtime fans”

The revival motif for Gorochiki itself has been repeatedly communicated by the official account before, but this time a new layer was added: the revival motif of “Tomato Curry,” a separate lineage within Matsuya’s curry lineup, on top of the “Gorochiki revival.” By pulling in the lineage of past menu items in a post made on the very day of launch, the account signals to readers that the Neo series is not a one-off new product but a reconstruction of Matsuya’s curry lineage.

Composition of the Neo Tomato Chunky Chicken Curry and Rice

Item	Details
Product Name	Neo Tomato Chunky Chicken Curry and Rice
Category	Curry and Rice (limited-time slot)
Release Date	June 9, 2026 (Tue), 10:00
Price (Rice Set)	1,050 yen (1,349 kcal)
Price (Only)	930 yen (970 kcal)
Series	6 Neo Tomato Curry items (Neo Tomato Curry and Rice, 680 yen / Neo Tomato Cheese Curry and Rice, 880 yen / Neo Tomato Hamburg Steak Curry and Rice, 890 yen / Neo Tomato Karegyu, 950 yen / Neo Tomato Chunky Chicken Curry and Rice, 1,050 yen / Neo Tomato Loin Cutlet Curry and Rice, 1,070 yen)
Related Coupon	App 100-yen-off coupon (June 9, 2026, 10:00 – June 16, 2026, 10:00)

In terms of price, it ranks second among the 6 Neo series items, just behind the Neo Tomato Loin Cutlet Curry and Rice (1,070 yen), positioning it as a flagship release. The meal post reprises the tagline of the Neo Tomato Curry and Rice (680 yen, the base-grade item) — “gentle yet spicy” — rephrased here as “gentle but spicy,” structuring things so that the star product represents the concept message for the series as a whole.