Matsuya Official X Posts Eating Report on 'Neo Tomato Chunky Chicken Curry and Rice', Declares Return of the 'Tomato Curry That Wows Longtime Fans'

Matsuya’s official X account (@matsuya_foods) posted a report on June 9, 2026 at 7:01 PM saying it had eaten the ‘Neo Tomato Chunky Chicken Curry and Rice’, which went on sale at 10 AM the same day. The post opens with a comeback motif, “Matsuya’s Gorochiki is back (╹◡╹)”, and goes on to trace the lineage of a past menu item, stating, “The ‘tomato curry’ that wows longtime Matsuya fans has returned in ‘Neo’ form.”

Post Text

We tried the “Neo Tomato Chunky Chicken Curry and Rice”, on sale starting today!

Matsuya’s Gorochiki is back (╹◡╹)

The “tomato curry” that wows longtime Matsuya fans has returned in “Neo” form.

The gentle yet spicy “Neo Tomato Curry and Rice” Please give it a try!

#松屋 #ネオトマトごろごろチキンカレー

Image Observation: Deep Dish with the Matsuya Logo, Chunky Chicken and Onions, and a Paper Mat with Macky & Yakky

The attached image shows the rice set arrangement. The MATSUYA logo is visible on the side of the deep dish, and chunks of chicken thigh about 3–4 cm square and large pieces of onion sit exposed in a bright tomato-colored sauce (a reddish orange). The stewed-down onions are translucent, and the sauce surface has a glossy sheen of oil. The dish is plated so that the outlines of the ingredients stand out clearly on top of the sauce, and the close-up framing emphasizes the “chunky” quality in the product name.

Position	Contents
Center to right	Neo Tomato Chunky Chicken Curry and Rice (deep dish, MATSUYA logo visible)
Left	Rice (white rice, on a white plate stamped with the Matsuya logo)
Upper right	Miso Soup (black bowl)
Lower left	Paper mat showing Macky & Yakky side by side (musical notes at the top)

At the lower left of the curry dish, a paper mat is visible showing Macky & Yakky smiling side by side with musical notes floating around them. The angle even takes in the table setting of an in-store meal, so the composition leans toward an in-store shot rather than a studio photo of the product alone.

Emoticon Watch: Back to （╹◡╹）

The narrator’s emoticon usage in recent eating-report posts has kept shifting. This time （╹◡╹） was used alone, returning to （╹◡╹） by itself after ( ¯꒳¯ ) + 😊 on June 8.

Date/Time	Post	Emoticon
June 2, 2026, 7:26 PM	Overflowing Three-Kind Rich Cheese-Filled Demi-glace Hamburg Steak Set Meal	( ¯꒳¯ ) (newly introduced)
June 3, 2026, 6:11 PM	Cheese-Filled Umatoma Cheese Hamburg Steak Set Meal	（╹◡╹） (old emoticon returns)
June 8, 2026, 6:35 PM	Yakiniku Boneless Short Rib Set Meal	( ¯꒳¯ ) + 😊
June 9, 2026, 7:01 PM (this post)	Neo Tomato Chunky Chicken Curry and Rice	（╹◡╹） alone

Since June, the account has alternated between ( ¯꒳¯ ) and （╹◡╹）. This post carries a strong storyline, combining a new release with a mention of reviving a past menu item, and the familiar （╹◡╹） was the one chosen. It also omits the closing question to readers (the June 8 post ended with “What’s your favorite classic menu item?”), instead wrapping up with the call to action “Please give it a try!”

The Lineage of the “Tomato Curry That Wows Longtime Fans”

The “tomato curry that wows longtime Matsuya fans” mentioned in the post refers to a past item in Matsuya’s curry series. The ‘Neo Tomato Chunky Chicken Curry and Rice’ was introduced as the first entry in the Neo series, rebuilding the sauce of the ‘Chunky Stewed Chicken Curry and Rice’ (nicknamed Gorochiki), which was discontinued on May 12, on a tomato base. This post serves as immediate feedback on the day of release.

Date	Event	Details
From April 14, 2026	Gorochiki Revival Festival	‘Chunky Stewed Chicken Curry and Rice’ returns, plus a 50-point grant campaign
May 12, 2026	Gorochiki discontinued	‘Chunky Stewed Chicken Curry and Rice’ and two Batachiki items were moved into the limited-time category at the same time
June 4, 2026	Neo series release announced	Official news announced the release of six ‘Neo Tomato’ curry items (100-yen-off coupon distributed at the same time)
June 5, 2026, 6 PM	X teaser	The lead item, ‘Neo Tomato Chunky Chicken Curry and Rice’, teased with the X-version key visual (deep navy with a space-themed look)
June 9, 2026, 10 AM	Release	All six ‘Neo Tomato’ curry items launched together, and the follow-and-repost campaign (1,000 pts × 30 winners) began
June 9, 2026, 7:01 PM (this post)	Eating report	Ate the ‘Neo Tomato Chunky Chicken Curry and Rice’ and mentioned in the text the return of the “tomato curry that wows longtime fans”

The official account has repeatedly pushed the Gorochiki comeback motif until now, but this time a second revival motif has been layered on top: a different line of Matsuya curry, the “tomato curry.” Pulling in the lineage of past menu items in a release-day post tells readers that the Neo series is not a standalone new product but a reconstruction of Matsuya’s curry heritage.

Neo Tomato Chunky Chicken Curry and Rice: Product Details

Item	Details
Product name	Neo Tomato Chunky Chicken Curry and Rice
Category	Curry and Rice (limited-time category)
Release date	Tuesday, June 9, 2026, 10 AM
Price (rice set)	1,050 yen (1,349 kcal)
Price (Only)	930 yen (970 kcal)
Series	Six Neo Tomato curry items (Neo Tomato Curry and Rice 680 yen / Neo Tomato Cheese Curry and Rice 880 yen / Neo Tomato Hamburg Steak Curry and Rice 890 yen / Neo Tomato Karegyu 950 yen / Neo Tomato Chunky Chicken Curry and Rice 1,050 yen / Neo Tomato Loin Cutlet Curry and Rice 1,070 yen)
Related coupon	100-yen-off app coupon (10 AM on June 9, 2026 to 10 AM on June 16, 2026)

At 1,050 yen, it ranks second in price among the six Neo series items, behind the Loin Cutlet Curry and Rice (1,070 yen), positioning it as a flagship launch. In the eating report, the lead item carries the series’ overall concept message by restating the copy for the ‘Neo Tomato Curry and Rice’ (680 yen, the base grade), “gentle yet spicy,” as “gentle but spicy.”