Matsuya to Hold a Draw for 1,000 Matsuya Points for 30 Winners to Mark Pork & Kimchi Set Meal Launch

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title: “Matsuya to Hold a Draw for 1,000 Matsuya Points for 30 Winners to Mark Pork & Kimchi Set Meal Launch” categories:

• campaign tags:
• x
• point
• matsuya-point published: true created_at: “2026-08-25T10:10:04+09:00” updated_at: “2026-08-25T10:10:04+09:00” thumbnail: “https://cdn.gyumesy.com/articles/no22jy/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/no22jy/ogp.png” source_url: “https://x.com/matsuya_foods/status/2092054351007392024” editor_comment: “A familiar prize draw that returns with every new menu item. This time, it accompanies a summer Pork & Kimchi Set Meal.” description: “To mark the launch of its Pork & Kimchi Set Meal today, August 25, Matsuya has started a follow-and-repost campaign on its official X account. 30 winners will each receive 1,000 Matsuya Points, usable in the official app. Entries are open through August 31.” series_key: null related_articles:
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• daabix
• g0mnub

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Matsuya has started a campaign on its official X account to commemorate the Pork & Kimchi Set Meal, which went on sale at 10:00 a.m. today, Tuesday, August 25. Entrants follow the official account (@matsuya_foods) and repost the campaign post, and 30 winners drawn by lottery will each receive 1,000 Matsuya Points, usable in the official Matsuya Foods app. The entry period runs through Monday, August 31.

How to Enter and Prizes

• How to enter: Follow the official account (@matsuya_foods) and repost the campaign post
• Prize: 1,000 Matsuya Points, usable in the official Matsuya Foods app (30 winners drawn by lottery)
• Deadline: Monday, August 31

The post’s image centers on a steaming plate of the Pork & Kimchi Set Meal served on a white dish, with the title “豚キムチ定食” in brush-style lettering at the top and the vertical text “松屋の豚キムチで、元気になろう” (“Let’s get energized with Matsuya’s pork and kimchi”) on the left. A green band along the bottom packs the entry conditions, prize, and deadline into a single image: “Follow & Repost (RT) for a chance to win 1,000 Matsuya Points!”, “30 winners!!”, and “Entry period: through 8/31”.

A Familiar Campaign Paired with New Menu Launches

This format, in which following and reposting gives a chance to win 1,000 Matsuya Points in a draw for 30 winners, is a staple that Matsuya runs repeatedly alongside new menu launches. Including this one, it has been held 17 times since April 2026 alone. The prize has been the same each time: 1,000 Matsuya Points for 30 winners drawn by lottery.

The star of the campaign, the Pork & Kimchi Set Meal (890 yen), combines pork with Matsuya’s in-house Fuji Kimchi (“富士山キムチ”) and Matsuya’s special sauce. It was announced in advance in an official notice dated August 20 and on the official X account on August 21, and went on sale at 10:00 a.m. today. However, the notice itself made no mention of a follow-and-repost campaign, so this one is being announced on the official X account.

Also of note, a post on the official X account at 9:00 a.m. the same day announced the return of the Store-limited “Grilled Eel Bowl” (うな丼). The launch commemoration for the Pork & Kimchi Set Meal followed an hour later.