Matsuya to Launch Store-Limited 'Seared Rib Finger Bowl' Featuring the Rare Cut Rib Finger on August 25 at 10 AM

Matsuya will launch the store-limited menu item Seared Rib Finger Bowl on Tuesday, August 25, 2026, at 10:00 AM. The item appeared on the store-limited page of Matsuya’s official website, priced at 1,280 yen including miso soup. It is limited to 70 stores across 27 prefectures nationwide. With the launch still five days away, there has been no official announcement or notice on the official X account yet — the listing on the store-limited page is ahead of any formal announcement.

A Bowl of Seared Rib Finger, a Rare Cut

The product photo shows a white bowl of rice generously topped with fragrantly seared rib finger, accompanied by kimchi and shredded nori. Above it, an image shows the meat being seared on a griddle, alongside the copy: “The exquisite umami born from fragrant searing.”

According to the description on the image, rib finger — the Japanese name for the cut is nakaochi kalbi — is a rare cut of beef taken from between the ribs, known as “rib finger.” It’s characterized by rich umami packed with compounds released from the bone, along with a juicy texture, and searing it fragrantly is said to bring out even more of that umami. It makes for a bowl centered on a rare cut rarely seen as the star of a rice bowl dish. Note that the miso soup is not included with takeout orders.

Launching August 25 at 10 AM, Available at 70 Stores Across 27 Prefectures

Because the stores carrying store-limited menu items change with each rollout, customers need to check whether their usual store is included before purchasing. The list of participating stores as of this listing is as follows.

Menu Item	Number of Stores	Participating Stores
Seared Rib Finger Bowl	70 stores	Participating Stores

The breakdown by prefecture is as follows. Tokyo has the most with 15 stores, followed by Chiba Prefecture with 9.

• Tokyo: 15 stores
• Chiba Prefecture: 9 stores
• Osaka Prefecture and Kanagawa Prefecture: 6 stores each
• Aichi Prefecture: 4 stores
• Gunma Prefecture: 3 stores
• Saitama Prefecture, Hyogo Prefecture, Hiroshima Prefecture, Niigata Prefecture, Fukuoka Prefecture, and Shizuoka Prefecture: 2 stores each
• Hokkaido, Fukushima Prefecture, Ibaraki Prefecture, Nagano Prefecture, Toyama Prefecture, Gifu Prefecture, Shiga Prefecture, Kyoto Prefecture, Nara Prefecture, Wakayama Prefecture, Tokushima Prefecture, Ehime Prefecture, Kochi Prefecture, Oita Prefecture, and Kagoshima Prefecture: 1 store each

Although the rollout spans 27 prefectures, 15 of them have only a single store, reflecting a wide but thin distribution across the country.

Scale Among Currently Available Store-Limited Menu Items

Matsuya’s store-limited menu items turn over quickly — items such as the Poke Bowl (March) and the Beef Steak Bowl (June) have appeared and then disappeared in the past. There are currently seven store-limited menu items available, and among them, the Seared Rib Finger Bowl’s scale of 70 stores ranks third, behind Mini Cold Udon (632 stores) and Mirai no Lemon Sour (430 stores), tying with Vanilla Shake (70 stores). It surpasses Nebutazuke Beef Bowl (44 stores), MATSUYA Deli (30 stores), and Iburigakko Beef Bowl (4 stores), making this a mid-scale rollout.

Launch Time Overlaps With Nationwide Free Service Voucher Campaign

Matsuya is nationally distributing a free service voucher that lets customers collect three of them for a serving of Small Serving Boneless Short Rib, running from 10:00 AM on August 11, 2026, through 10:00 AM on August 25, 2026. The Seared Rib Finger Bowl’s 10:00 AM launch on August 25 falls exactly at that distribution’s end time. Matsuya has not officially stated whether the Small Serving Boneless Short Rib in the free service voucher and the rib finger featured in this store-limited item refer to the same cut.