Matsuya Renames Free-Delivery Event 'Matsuben Day' to 'Matsuben Delivery Day'

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title: “Matsuya Renames Free-Delivery Event ‘Matsuben Day’ to ‘Matsuben Delivery Day’” categories:

• campaign tags:
• news
• app
• discount published: true created_at: “2026-07-28T11:41:32+09:00” updated_at: “2026-07-28T12:57:29+09:00” thumbnail: “https://cdn.gyumesy.com/articles/ok623w/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/ok623w/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/whatsnew/campaign/146749.html” editor_comment: “The banner still proudly reads ‘Matsuben Day’, yet the title has quietly become ‘Matsuben Delivery Day’. For those of us used to the old name, it may take a while for our mouths to catch up.” description: “On the Matsuya announcement page for free Matsuben Delivery shipping, the event name has changed from ‘Matsuben Day’ to ‘Matsuben Delivery Day’. The deal itself continues: on the 2nd, 12th, and 22nd of each month, orders of 1,100 yen or more get the 300 yen delivery fee waived.” related_articles:
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The title of the announcement page for the free-shipping event of Matsuya’s delivery service, Matsuben Delivery, has been rewritten. When the page was published on April 10, 2026, it read “No more agonizing over what to cook! The days with a ‘2’ in every month are ‘Matsuben Day’. A free-shipping campaign is starting!” On July 28, it changed to “No more agonizing over what to cook! The days with a ‘2’ in every month are ‘Matsuben Delivery Day’.” The event is now called “Matsuben Delivery Day” instead of “Matsuben Day,” and the launch line “A free-shipping campaign is starting!” has been dropped. This is the first title change to the announcement in the 109 days since it was published.

‘Matsuben Day’ Still Appears in the Main Visual

Only the title text changed; nothing was altered in the body or the images on the page. The main visual at the top still shows the large “Matsuben Day MATSUBEN NO HI” logo, three circles marking the 2nd, 12th, and 22nd of each month, and the pitch “Orders of 1,100 yen (tax included) or more: regular delivery fee 300 yen → 0 yen.” Only the title now reads “Matsuben Delivery Day,” while the visual remains “Matsuben Day.”

With the launch-stage phrase “a campaign is starting” gone, “Matsuben Delivery Day” remains as the name of a recurring event held on every day with a 2. The event was announced on April 10 and began on April 12 as a monthly program, and Matsuben Delivery itself is in the middle of expanding its service areas.

Free Delivery on the 2nd, 12th, and 22nd of Each Month

The substance of “Matsuben Delivery Day” is unchanged by the rename: on the 2nd, 12th, and 22nd of each month, orders of 1,100 yen (tax included) or more have the usual 300 yen delivery fee waived to 0 yen. The page also carries the note “Some stores and areas are excluded.” Matsuben Delivery is ordered through the Matsuya official app or the “Matsuben Delivery (home delivery, official)” section of the official site, and the screen states plainly, “Official delivery is the best deal!”

Where to Order and Order Hours

On the ordering screen, “Matsuben Delivery” sits alongside “Matsuben Net (bento reservation)” and “Matsuya Mobile Order (dine-in and bento).” Order hours are 10:00 to 21:00 on the same day, with the note “Prices differ from in-store prices.”

You begin by entering the delivery address. There is a postal code search, along with input fields for selecting the prefecture, city, street number, and so on.

Choosing a Store, Minimum Order, and Late-Night Surcharge

Next, you choose the store that will handle the delivery. The sample display lists Matsuya Kichijoji Sun-road, Musashisakai, and Mitaka stores, all of which operate 24 hours, with the note “A late-night surcharge of around 7% is added between 22:00 and 5:00 the next morning.”

The date and time selection screen shows that each store sets its own minimum order amount. In the sample display (Matsuya Kichijoji Sun-road), the minimum order is 1,000 yen. Separately from the 1,100 yen line for free delivery, you cannot place an order at all unless you first meet this amount. The delivery time is given as an estimate; the sample display indicates delivery from about 39 minutes after ordering.

Delivery Prices Differ from In-Store; Estimating the Free-Delivery Line

Delivery prices on the menu screen differ from in-store prices. A Beef Bowl is 640 yen and a Beef Bowl topped with Tomato and Cheese is 980 yen, and adding Miso Soup with Pork & Vegetables as a set saves 30 yen on each (Beef Bowl with Miso Soup with Pork & Vegetables Set at 950 yen, Beef Bowl topped with Tomato and Cheese with Miso Soup with Pork & Vegetables Set at 1,270 yen). Only items in the class of the Beef Bowl topped with Tomato and Cheese with Miso Soup with Pork & Vegetables Set (1,270 yen) clear the 1,100 yen free-delivery line on their own; with the Beef Bowl (640 yen), two come to 1,280 yen, so in most cases you need two or more items to reach the line.

A Wide Range of Payment Methods

The final confirmation screen lets you choose the delivery method, either “Leave at the door” or “Receive at the door” (choose “Receive at the door” to pay in cash). Payment options are wide-ranging: PayPay, d Barai, Rakuten Pay (Rakuten Points can be used), au PAY, Merpay, Alipay, WeChat Pay, and credit cards.

It has also been noted in the past that on days when the free shipping of “Matsuben Day” overlaps with the discount on delivery-only sets, you can save up to 920 yen, and the official X account has reminded followers about “Matsuben Day” the day before or on the day, every month. Now that the name has been tidied up to “Matsuben Delivery Day,” the event is expected to continue as a regular fixture on days with a 2.