Matsuya Gives 1,000 Matsuya Points to 30 Lottery Winners to Mark Launch of 'Matsuya Original Sauce Roast Beef'

---

title: “Matsuya Gives 1,000 Matsuya Points to 30 Lottery Winners to Mark Launch of ‘Matsuya Original Sauce Roast Beef’” categories:

• campaign tags:
• x
• matsuya-point published: true created_at: “2026-07-28T13:04:14+09:00” updated_at: “2026-07-28T13:04:14+09:00” thumbnail: “https://cdn.gyumesy.com/articles/bqglsw/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/bqglsw/ogp.png” source_url: “https://x.com/matsuya_foods/status/2081908405531513336” editor_comment: “Two sauces, one dazzling white-and-ruby plate. The point scramble starts on launch day, so don’t forget to enter by August 3.” description: “To mark the July 28 launch of ‘Matsuya Original Sauce Roast Beef’, Matsuya’s official X account has started a follow & repost campaign giving 1,000 Matsuya Points, usable in the official app, to 30 lottery winners. Entries close August 3.” related_articles:
• hinj2h
• l5kn62
• zduf4s

---

On July 28, 2026, Matsuya Foods launched a follow & repost campaign on its official X account (@matsuya_foods) to commemorate the release of ‘Matsuya Original Sauce Roast Beef’, which went on sale the same day. The company says it will give 1,000 Matsuya Points, usable in the official Matsuya app, to 30 lottery winners.

Entering takes two steps: follow @matsuya_foods and repost the designated post. The deadline is Monday, August 3, 2026. The post does not say how winners will be notified.

Prize is 1,000 Matsuya Points for use in the official app; entries close August 3

The campaign image features a large shot of roast beef served in a white bowl, topped with egg yolk and chopped green onion, with two sauces on either side: a cream-colored sauce and a darker sauce containing granular ingredients. The composition makes clear that the ‘Matsuya Original Sauce’ in the product name refers to this contrasting pair of sauces. At the bottom of the image, the entry conditions and deadline are laid out: “Follow & repost (RT) for a chance to win 1000 Matsuya Points!”, “30 winners!!” and “Entry period: until 8/3”.

Today’s launch, ‘Matsuya Original Sauce Roast Beef’, comes in four varieties

The campaign’s featured product, ‘Matsuya Original Sauce Roast Beef’, is a new item that went on sale just today, July 28. Starting from the standalone item at 880 yen, the lineup comes in four varieties in all: 1150 yen combined with a Beef Bowl, 1380 yen paired with Founding Beef Curry and Rice, and a Double with extra roast beef at 1470 yen. The range of prices from the standalone item to the Double, along with combinations with bowls and curry, is the distinguishing feature of this lineup.

Tracing the run-up to the launch: the official announcement on July 23 gave advance notice of the release, the official X account teased it with photos on July 24, and this campaign post followed on launch day, July 28. The new product, which has been exposed multiple times before its release, is now being backed by a point lottery on launch day.

Launch-commemoration follow & repost is a staple of Matsuya’s official X account

The format of “follow & repost to win 1,000 Matsuya Points, 30 winners by lottery, to commemorate a new product launch” is a staple that Matsuya’s official X account repeats with each new product release. The combination of 1,000 points, 30 lottery winners and a two-step entry process was also used most recently for the July 14 launch of ‘Twice-cooked Pork’ and the July 7 launch of ‘Yatara Beef Bowl’. Looking back through past launch-commemoration posts, the prize value, number of winners and entry method are all identical, showing that the campaign has settled into a pace of about twice a month, in step with the cycle of new product releases.

Within this standard format, what stands out this time is that the campaign covers not just the standalone roast beef but a substantial four-item launch spanning the Beef Bowl, Founding Beef Curry and Rice, and the Double.

‘Mirai no Lemon Sour’ also launches on July 28

For Matsuya, July 28 was a day with more than just the roast beef going on. The July 23 announcement also gave notice of the launch of the beverage ‘Mirai no Lemon Sour’, which likewise goes on sale at 10:00 on July 28, the same day as the roast beef (from 15:00 on July 29 at some Matsunoya stores). The new beverage and the roast beef thus arrive together at the same moment.

Also on July 28, the Founding Beef Curry and Rice series (curry on its own and the various Lunch Sets, eight items in total) switched to prices 100 yen lower. Founding Beef Curry and Rice dropped from 780 yen to 680 yen, Founding Beef Curry and Rice with Cheese from 980 yen to 880 yen, Founding Beef Karegyu from 1050 yen to 950 yen, and Founding Beef Curry and Rice with Hamburg Steak from 990 yen to 890 yen, while the four Lunch Sets were each cut by 100 yen as well. The reason for the price cut is not explained on Matsuya’s official website, and no link to the roast beef launch is indicated, but it is worth noting that prices moved on the same day.

On the following day, July 29, a ‘Meat Day Campaign’ is also scheduled, taking 200 yen off the Large Serving of Yakiniku Beef Set Meal, Yakiniku Boneless Short Rib Set Meal, Yakiniku Pork Loin Set Meal, Stir-fried Pork with Ginger Soy Sauce Set Meal and Twice-cooked Pork Set Meal, for orders placed through the official app only. This is a separate promotion targeting existing menu items, but from the roast beef launch through Meat Day, a few meat-filled days follow in a row.