Matsuya's 'Soy Milk Pudding' Discontinued After 56 Days on Sale

End Came 11 Days After the Announcement on Official X

Matsuya’s side dish “Soy Milk Pudding” was discontinued on September 8, 2026. On the same day, it was removed from the official website’s menu page, disappearing after 56 days since its July 14 release.

The end of “Soy Milk Pudding” was announced by official X on August 28, 2026. The post opened with the line, “Matsuya’s ‘Soy Milk Pudding’ will be ending soon,” without specifying an exact final sale date. At the time of that announcement, the item remained listed on the official website’s menu page, with no notation such as “scheduled for discontinuation.” Eleven days after the announcement, on September 8, it was actually removed from the menu page, confirming the discontinuation. No announcement of the end appeared in the news section; the only communication about it was that single post on official X.

A Single Price of 180 Yen, Leaving One Sweet Item Remaining

“Soy Milk Pudding” was priced at 180 yen, placing it in the mid-range among Matsuya’s side dishes (80 yen to 960 yen). Sausage & Soft-boiled Egg and Sausage & Egg are also priced at the same 180 yen. There was no discounted pricing limited to Matsuben Net or Mobile Order, nor any set discount — it was sold only at the single price of 180 yen.

Among the side dish sweets, it was one of two items alongside the 3 Jelly Cups (150 yen), priced 30 yen higher. With this discontinuation, the current side dish sweet lineup is now down to just the 3 Jelly Cups.

56 Days on Sale Since Its Release

“Soy Milk Pudding” was added to Matsuya’s menu on July 14, 2026, and remained listed for 56 days until its discontinuation on September 8. Looking at past side dishes that have ended sale, listing periods have ranged from 14 to 156 days, and 56 days is neither notably long nor short within that range.

At the time of its launch, official X posted about it without revealing the product name, calling it a “mystery cup,” before revealing on July 16 that it was in fact “Soy Milk Pudding.” Served in a Japanese-style preparation with kinako (roasted soybean flour) and kuromitsu (brown sugar syrup), it was an item that debuted with this kind of teaser presentation. After roughly two months on sale, it has now disappeared from Matsuya’s side dish lineup.