Matsuya: Matsuben Net's "Gogotoku" Doubles Points for Pickups Between 2–6 PM

Matsuya Foods will run the “Matsuben Net Gogotoku Point Boost Campaign,” exclusive to its takeout reservation service Matsuben Net, from 2:00 PM on Tuesday, September 8, 2026, through 6:00 PM on Monday, September 14, 2026. Customers who pick up their order via Matsuben Net between 2:00 PM and 6:00 PM during the period will earn double the usual Matsuya Points. Matsuya Mobile Order and Matsuben Delivery are not eligible.

The multiplier is set by “pickup time” — orders picked up between 2 PM and 6 PM get double points

Item	Details
Period	2:00 PM, Tuesday, September 8, 2026 – 6:00 PM, Monday, September 14, 2026
Target Hours	2:00 PM–6:00 PM during the campaign period (based on pickup time)
Eligible Service	Matsuben Net (Matsuya Mobile Order and Matsuben Delivery are not eligible)
Benefit	Double the usual Matsuya Points
Eligible Stores	Matsuben Net-enabled stores nationwide for Matsuya, Matsunoya, My Curry Shokudo, Sushimatsu, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal & Bowl Matsugyu, Mugi no Toriko, and Tukkun² (excluding highway PA stores and the Narita Airport Terminal 3 Store)

The double-point rate applies based not on the order time but on the “pickup time.” Matsuya states explicitly that “the campaign’s eligibility is based on the pickup date and time.” Placing an order early doesn’t help if the actual pickup falls outside the 2:00 PM–6:00 PM window.

Matsuben Net is a service for reserving takeout items online in advance. Payment can be made in advance via PayPay, d Barai, Rakuten Pay, au PAY, Merpay, Alipay+, WeChat Pay, or credit card. Matsuya describes it as “a better deal than buying from the ticket vending machine.”

A separate channel from the “Mobile Order Triple Points” running the same week — cannot be combined

The Matsuya App is concurrently running the “Matsuya Mobile Order Triple Point Campaign” from midnight on September 1 through 11:59 PM on September 14, which the official X account also confirmed was ongoing in a September 5 post. This Gogotoku campaign targets a different channel than the Mobile Order triple-point campaign: orders picked up via Matsuben Net earn double points, while Mobile Order for dine-in or in-store pickup earns triple points — customers can only receive one multiplier or the other. Both campaigns end on the same date, September 14.

Adding to this, the Matsuya App-exclusive “Curry Bento Point Boost Campaign” (running since September 1) just ended at 11:59 PM on September 7, with this Gogotoku campaign picking up the baton the very next day, September 8, by shifting the eligible channel to Matsuben Net. Even within this single week, Matsuya has been running point campaigns back-to-back while rotating which channel they apply to.

On the Matsuya App’s ordering screen, three options are listed side by side: “Matsuben Net,” “Matsuya Mobile Order,” and “Matsuben Delivery.” The double-point offer this time applies only to the leftmost option, Matsuben Net (pre-ordering for takeout).

How to pick up your order to get the 2–6 PM double points

Here’s how to use Matsuben Net through the official Matsuya Foods app. Since whether you get double points depends on whether your pickup time falls within 2:00 PM–6:00 PM, specifying the right pickup time is the key step.

First, open “Order” at the bottom of the app, then select Matsuben Net from the options listed at the top.

Select the store where you’ll pick up your order.

Specify your pickup date and time. Setting the pickup time between 2:00 PM and 6:00 PM here is what makes the order eligible for the campaign.

Choose your items and proceed to checkout.

Select your payment method and confirm your order. You can choose from any of the various cashless payment options that support advance payment.

Note that new members automatically receive 100 yen’s worth of Matsuya Points upon registration (limited to once per person). Matsuya Points are valued at 1 point = 1 yen and can be used in increments of 10 points when ordering via Matsuben Net, Matsuben Delivery, or Matsuya Mobile Order.

The third “Gogotoku” campaign — Matsuben Net point promotions keep coming

Point boosts branded “Gogotoku” first appeared in the second wave of the April 2026 “New Life Support Campaign” (double points for Matsuben Net, triple for Mobile Order), and were run again from July 14–20 as a double-point offer for Matsuben Net pickups between 2:00 PM and 6:00 PM. This latest announcement, titled identically “Matsuben Net Gogotoku Point Boost Campaign,” is the second under that exact name, following the one published on July 13 — about eight weeks after the previous run.

Time-limited variations like “Gogotoku” (afternoon deals) and “Yorutoku” (night deals) have appeared multiple times since the start of 2026, and Matsuben Net point-doubling announcements themselves have continued at a roughly monthly pace. Most recently, an all-day (not time-limited) double-point offer for Matsuben Net ran from August 11–31, making this time-restricted “Gogotoku” a distinct type of announcement from that one.