Matsuya Expands Store-Limited 'Matsu Shake' from 5 to 12 Stores, More Than Doubling Availability

Matsuya’s official store-limited menu data showed on the morning of June 9, 2026 that the number of stores carrying the shake product ‘Matsu Shake’ expanded from 5 to 12. The shake lineup known as ‘Sweet Matsuya,’ which debuted as a store-limited item on April 21, has moved out of its test-sale tier and into a broader rollout phase after about seven weeks. In the same update today, three test-sale items that launched as store-limited offerings on May 26 — ‘Hamburg Steak in Rich Umami Stew with Mushroom Duxelles,’ ‘Hamburg Steak with Black Carbonara Sauce,’ and ‘Yulinji Set Meal’ — were simultaneously delisted after roughly 14 days on sale, making this a moment where the store-limited lineup turned over all at once.

Matsu Shake: Store Count Grows 2.4x in About Seven Weeks Since April 21 Debut

Matsu Shake is a lineup of shake products that Matsuya launched as a store-limited offering at 10:00 AM on April 21, 2026. Initially available at just five stores nationwide, it was recognized as an ‘ultra-rare item,’ but this morning’s data update on June 9 expanded the number of participating stores to 12. Growing from 5 to 12 stores marks a 2.4x increase in scale — the first major expansion in about seven weeks.

The official announcement poster carries the catchphrase ‘Sweet Matsuya, Unleashed.’ alongside the sales hours ‘5:00 AM–12:00 AM,’ and the lineup consists of three varieties: ‘Vanilla,’ ‘Vanilla & Strawberry,’ and ‘Vanilla & Choco Cocoa Cookie.’ The latest 12 participating stores can be checked on the map at the official store locator page.

Product Name	S Size	M Size
Matsu Shake Vanilla	180 yen	240 yen
Matsu Shake Vanilla & Strawberry	290 yen	350 yen
Matsu Shake Vanilla & Choco Cocoa Cookie	320 yen	380 yen

Date	Number of Stores	Status
April 21, 2026 (Debut)	5 stores	Ultra-rare, nationwide-limited slot
June 9, 2026 (This update)	12 stores	Expansion phase (+7 stores, 2.4x)

The plain Vanilla starts at as little as 180 yen (S size), while the highest-priced topped option is the Vanilla & Choco Cocoa Cookie M at 380 yen. Priced in the same range as Beef Bowl side dishes, it’s designed as an easy dessert add-on, and with sales hours running from 5:00 AM to 12:00 AM, it fits squarely within Matsuya’s regular operating hours.

Breakdown of the 12 Participating Stores: All Within the Greater Tokyo Area’s 4 Prefectures, Tokyo and Chiba Tied for the Most at 4 Stores Each

The 12 stores after the expansion are distributed only across the four Greater Tokyo prefectures of Tokyo, Chiba, Kanagawa, and Saitama, with no coverage in any other region. By prefecture, Tokyo and Chiba are tied for the most with 4 stores each, followed by Kanagawa and Saitama with 2 stores each — a lineup that gives balanced coverage across the four major Greater Tokyo prefectures.

Prefecture	Store Name	Address
Tokyo	Matsuya Kioicho Store	3-5-17 Kojimachi, Chiyoda-ku, Seika Building
Tokyo	Matsuya Iwamotocho Store	4-4 Kanda Iwamotocho, Chiyoda-ku, Kanda Hokushin Building 1F
Tokyo	Matsuya Adachi Rokumachi Store	1-8-14 Rokumachi, Adachi-ku
Tokyo	Matsuya Hachioji Yamada Store	435-9 Obikimachi, Hachioji-shi
Chiba	Matsuya Higashi-Kamagaya Store	2-20-6 Higashi-Kamagaya, Kamagaya-shi
Chiba	Matsuya Kashiwa Aobadai Store	1-27-13 Aobadai, Kashiwa-shi
Chiba	Matsuya Funabashi Shibayama Store	1-1402-2 Hasamamachi, Funabashi-shi
Chiba	Matsuya Noda Yamazaki Shinmachi Store	20-18 Yamazaki Shinmachi, Noda-shi
Kanagawa	Matsuya Ayase Terao-nishi Store	2-6-9 Teraonishi, Ayase-shi
Kanagawa	Matsuya Tsuzuki Ikenobecho Store	3569 Ikenobecho, Tsuzuki-ku, Yokohama-shi
Saitama	Matsuya Misato Shimohikokawado Store	762-1 Shimohikokawado, Misato-shi
Saitama	Matsuya Saitama Minuma Store	94-1 Shintsutsumi, Minuma-ku, Saitama-shi

Of the four Tokyo stores, both the Kioicho and Iwamotocho stores are located in Chiyoda-ku, giving the lineup a notable concentration in government and office districts. The remaining Adachi Rokumachi and Hachioji Yamada stores, Kanagawa’s Ayase Terao-nishi and Tsuzuki Ikenobecho stores, and the Chiba and Saitama locations are roadside-type or suburban residential-area stores, covering both business and family demand. The northernmost point is Minuma-ku, Saitama City, Saitama Prefecture; the southernmost is Tsuzuki-ku, Yokohama City, Kanagawa Prefecture; the westernmost is Hachioji City, Tokyo; and the easternmost spans Noda City and Funabashi City, Chiba Prefecture — a range that broadly stays within the Greater Tokyo outer loop.

The latest list of participating stores can be checked on the map via the official store list (Matsu Shake participating stores).

Three Test-Sale Items Launched May 26 Delisted Simultaneously After About 14 Days

Three items that launched simultaneously as store-limited offerings at 10:00 AM on May 26 were all delisted from the data at the same time this morning, June 9. Their sales period lasted exactly about 14 days — added on May 26, ended on June 9 — a perfectly synchronized exit.

Product Name	Start Date	Delisted	Number of Stores	Sales Period
Hamburg Steak with Black Carbonara Sauce	May 26, 2026, 10:00 AM	June 9, 2026	70 stores	About 14 days
Hamburg Steak in Rich Umami Stew with Mushroom Duxelles	May 26, 2026, 10:00 AM	June 9, 2026	70 stores	About 14 days
Yulinji Set Meal	May 26, 2026, 10:00 AM	June 9, 2026	70 stores	About 14 days

Matsuya’s official X account also posted tasting reports for these three items in succession. On launch day, May 26, the ‘Hamburg Steak with Black Carbonara Sauce’ was featured; the following day, the 27th, the ‘Hamburg Steak Set Meal in Rich Umami Stew with Mushroom Duxelles’; and on the 28th, the ‘Yulinji Set Meal’ — each reported as tasted via the official X account. The Yulinji post on the 28th was introduced as the ‘last of the test-sale festival.’ All three items were sold under identical conditions at 70 stores for the same period, a typical short-cycle rotation pattern for store-limited test sales.

Summary of This Store-Limited Lineup Update

Type	Item	Details
Store count expansion	Matsu Shake (from 4/21)	5 stores → 12 stores (+7 stores, 2.4x)
Delisted	Hamburg Steak with Black Carbonara Sauce (from 5/26)	70 stores → ended (about 14 days)
Delisted	Mushroom Stew Hamburg Steak (from 5/26)	70 stores → ended (about 14 days)
Delisted	Yulinji Set Meal (from 5/26)	70 stores → ended (about 14 days)

The three May 26 test-sale items exited together under the identical condition of ‘70 stores, about 14 days,’ while alongside them, Matsu Shake leveled up from the test-sale tier with its ‘5 → 12 stores’ expansion. This store-limited update saw two opposite movements converge at the same moment: the simultaneous withdrawal of three short-term test-sale items and the expansion of the shake lineup.