Matsuya Official X Posts "Breakfast Now!!!" With a Sausage & Egg and Simmered Beef & Onion Morning Meal

Matsuya’s official X account (@matsuya_foods) posted “Breakfast now!!! (╹◡╹)” at 7:19 a.m. on September 26, along with a single photo of a morning meal. No product name or campaign information was attached; it is a short status update consisting only of a breakfast tray and one line of text.

What’s on the Morning Meal Tray in the Photo

The photo shows a full Matsuya morning meal. At the upper left of the tray is a beef plate of simmered beef and onion, and on the long plate at the upper right is Sausage and Egg, made up of a sausage, a sunny-side up egg, and shredded cabbage. In the center, on a small dish, sits an individually wrapped pack of Dried Seaweed bearing the Matsuya logo, with white rice and a Miso Soup of wakame and fried tofu pouch beside it. A side dish bowl holds lightly pickled cucumber, cabbage, and white vegetables. With dried seaweed, miso soup, and pickles alongside both the beef plate and the Sausage and Egg, it is a hearty lineup for the morning.

“Now” Status Posts Keep Coming in September

Posts that pair a photo with just a short line, in the style of “Matsuya now,” have appeared on and off since June 18, when “Matsuya now!!” came out as a question about a store located underground. Most recently, there have been four posts in the nine days starting September 17, including this one, so the frequency has gone up since the start of September. Lining up past posts, they were at first mostly questions built around stores, but from September on, introductions of new drinks and posts with just a photo and a line have increased.

Date	Main content of the post	Exclamation marks right after “now”
June 18	“Matsuya now!!” asking “How many stores do you know of?!” about an underground store	!!
August 23	“Matsuya now” with a store-guessing quiz, “Where is this?”	None
September 17	“Late-night Matsuya now” introducing two new drinks, including Oi Ocha Koicha	None
September 19	Body text is only the line “Late-night Matsuya now”	None
September 23	Body text is only the line “Now”	None
September 26	“Breakfast now” with a morning meal (this post)	!!!

While earlier “now” posts came with topics such as questions built around stores or introductions of new drinks, this one consists only of a photo of a morning meal and a one-line status update.

The Emoticon Is a Staple, the Exclamation Marks Number Three

The emoticon “(╹◡╹)” at the end of the text is a familiar expression the official X account has used repeatedly, and it has been attached to every “now” post so far. The exclamation marks right after “now,” on the other hand, were absent or at most two in past posts (the “!!” on June 18), whereas this time three of them line up: “!!!”. We could find no matching text for the opening “Breakfast now” in past official X posts or announcements, so it appears to be a line written specifically for this day.