Matsuya to End Free Service Voucher Distribution for Small Serving Boneless Short Rib at 10 AM on the 25th

On the afternoon of August 23, Matsuya’s official X account posted a photo announcing that the deadline for the free service vouchers currently being distributed is approaching at 10 AM on Tuesday, August 25, and that the “Matsuya Original Sauce Roast Beef,” released on July 28, will soon be discontinued.

“Midsummer Waku Waku Project” Vouchers: Distribution Ends at 10 AM on the 25th

The “Midsummer Waku Waku Project Free Service Voucher Distribution Campaign” is a promotion whose distribution period, from 10 AM on Tuesday, August 11 to 10 AM on Tuesday, August 25, is stated in an announcement on Matsuya’s official website. It is being held as part of Matsuya Foods’ 60th Founding Anniversary. With every purchase of a main menu item, customers receive one of three vouchers — a “Small Serving Potato Salad Free Service Voucher,” a “Small Serving Kimchi Free Service Voucher,” or a “Roasted Seaweed Free Service Voucher” — and collecting three of these vouchers can be exchanged for a plate of “Small Serving Boneless Short Rib.”

The post’s line, “Voucher distribution runs until 10 AM on the 25th (Tue)!” matches exactly the end time of the distribution period stated in the official announcement. The vouchers’ own expiration date is set separately from the distribution deadline, and the official website states it as the end of September 2026. The post includes the emoticon “(╹◡╹)” and urges those who already have two vouchers not to forget to get their third before the deadline, writing, “If you’ve already collected 2, don’t forget to get your 3rd!!!”

The start of this campaign’s distribution was announced via the official X account on August 11, and how to redeem the vouchers was explained on August 15. This latest post serves as a reminder that the distribution deadline is now close at hand.

“Matsuya Original Sauce Roast Beef” Nearing the End of Its Run

The post opens with, “Matsuya’s Roast Beef will be ending soon! If you haven’t tried it yet, now’s the time!” — also flagging that the “Matsuya Original Sauce Roast Beef,” released at 10 AM on July 28, is nearing discontinuation. The item has been offered in four versions: Only for 880 yen, Double for 1,470 yen, as a Beef Bowl for 1,150 yen, and as Founding Beef Curry and Rice for 1,380 yen. However, the official website’s announcement does not give a specific discontinuation date, and the post states only that it is “ending soon.”

The accompanying photo shows a plate of Roast Beef topped with chopped Scallion and Egg Yolk, with a white sauce drizzled in front. A garnish that appears to carry a Garlic flavor is also added toward the back. On a separate plate sits the Small Serving Boneless Short Rib redeemed by collecting three vouchers, a bowl of Miso Soup, and the three types of vouchers themselves.

Official Timing Overlaps at 10 AM on August 25

10 AM on Tuesday, August 25 — the deadline for voucher distribution — is also the time Matsuya has announced for the limited-time release of its “Pork & Kimchi Set Meal” (890 yen). At that same hour, the end of voucher distribution and the launch of the new menu item will coincide. The Roast Beef’s “ending soon” status also falls within this same stretch of time.