Matsuya Posts Real Photo on Store-Limited 'Founding Beef Loin Cutlet Curry and Rice' Product Page

A real serving photo has been posted on the product page for “Founding Beef Loin Cutlet Curry and Rice,” a store-limited menu item on Matsuya’s official website. Right after the page went live, no image had been prepared, and a placeholder showing only “NO IMAGE” in a blue frame was displayed. As of August 5, it has been replaced with a photo of the actual dish. The price is 1,070 yen, placing it near the top of Matsuya’s six curry dishes.

From “NO IMAGE” to a Real Photo on the Product Page

The image displayed before the swap was a placeholder with a thin blue border on a white background and the words “NO IMAGE” in blue at the center. It has now been replaced with a single shot of the actual dish.

In the newly posted photo, brown curry sauce is spread over a white oval plate, with a loin cutlet fried to a golden brown, sliced into about five pieces, laid across it. Fukujinzuke is placed on the rice, and a black bowl of miso soup with ingredients sits beside the plate. The photo makes it possible to see the full presentation, which could not be seen at the placeholder stage.

The product page URL was also updated at this time, and the item continues to be listed as a store-limited menu item.

Second-Highest Price Among the Six Curries

At 1,070 yen, “Founding Beef Loin Cutlet Curry and Rice” is the second most expensive of the six curries currently served at Matsuya. The most expensive is the limited-time “Beef Curry & Rice w/ Roast Beef in Matsuya Original Sauce” at 1,380 yen, a difference of 310 yen. It is 120 yen above the third-ranked “Beef Curry w/ Simmered Beef” (950 yen).

Menu Item	Price
Beef Curry & Rice w/ Roast Beef in Matsuya Original Sauce (Limited-time)	1,380 yen
Founding Beef Loin Cutlet Curry and Rice (Store-limited)	1,070 yen
Beef Curry w/ Simmered Beef	950 yen
Beef Curry w/ Hamburg Steak	890 yen
Beef Curry w/ Cheese	880 yen
Beef Curry & Rice	680 yen

Of the six, this “Founding Beef Loin Cutlet Curry and Rice” is the only one treated as store-limited, making it a dish available only at select stores. Setting aside categories and looking at price range alone, 1,070 yen sits just below flagship items such as the “Matsuya Original Sauce Roast Beef Bowl” (1,150 yen) and the “Hamburg Steak with Brown Sauce Fresh Vegetable Salad Set” (1,140 yen).

Nutritional Information

The nutritional information listed on the official website is as follows.

Item	Value
Energy	1,211kcal
Protein	36.8g
Fat	59.2g
Carbohydrates	126.7g
Salt equivalent	5.7g

True to a dish that pairs a loin cutlet with curry, the energy content exceeds 1,200kcal. With protein at 36.8g and fat at 59.2g, the numbers are hearty.