Matsuya Raises Price of Store-limited 'Founding Beef Loin Cutlet Curry and Rice' from 980 to 1,070 Yen
The price of Matsuya’s store-limited menu item Founding Beef Loin Cutlet Curry and Rice was raised by 90 yen, from 980 to 1,070 yen, on August 5, 2026. The listed price for the item has been updated on the menu page of Matsuya’s official website. No chain-wide price revision has been announced, making this a reversal that comes about three weeks after a price cut was implemented.
Price History: 1,170 Yen → 980 Yen → 1,070 Yen
Founding Beef Loin Cutlet Curry and Rice is listed as a store-limited menu item under the curry category on Matsuya’s official website. The listed price has changed as follows.
| Date | Price |
|---|---|
| Before the July 14, 2026 price cut | 1,170 yen |
| July 14, 2026 (price cut) | 980 yen |
| August 5, 2026 (this change) | 1,070 yen |
On July 14, a 190 yen price cut had just brought the price down from 1,170 to 980 yen, and this 90 yen increase comes as another revision only about three weeks after that cut. Compared with the pre-cut price of 1,170 yen, however, it remains 100 yen cheaper.
Product Details and Nutritional Information
This dish pairs a loin cutlet with a curry bearing the Founding Beef name, part of the lineup that has continued since Matsuya’s 60th founding anniversary. It is offered on a store-limited basis. The nutritional information at the new price of 1,070 yen is as follows.
| Price | Energy | Protein | Fat | Carbohydrates | Salt Equivalent |
|---|---|---|---|---|---|
| 1,070 yen | 1,211 kcal | 36.8g | 59.2g | 126.7g | 5.7g |
Price Position Within the Curry Category
Among the six current curry items bearing the Founding Beef name, the new price of 1,070 yen places it second highest, behind only the 1,380 yen Matsuya Original Sauce Roast Beef Founding Beef Curry and Rice.
| Menu Item | Price |
|---|---|
| Matsuya Original Sauce Roast Beef Founding Beef Curry and Rice | 1,380 yen |
| Founding Beef Loin Cutlet Curry and Rice (this item) | 1,070 yen |
| Founding Beef Karegyu | 950 yen |
| Hamburg Steak Founding Beef Curry and Rice | 890 yen |
| Cheese Founding Beef Curry and Rice | 880 yen |
| Founding Beef Curry and Rice | 680 yen |
It now exceeds the plain Founding Beef Curry and Rice (680 yen), Cheese Founding Beef Curry and Rice (880 yen), and Hamburg Steak Founding Beef Curry and Rice (890 yen). Among these six items, this menu item is the only one offered on a store-limited basis; all the others are available chain-wide.
In the same store-limited Loin Cutlet Curry and Rice slot, Neo Tomato Loin Katsu Curry and Rice was sold for 1,070 yen from June 9 to July 14, and the new price matches that figure.
No Company-Wide Price Revision Announcement
Matsuya’s most recent chain-wide price revision announcement was the “Notice of Price Revision” on November 17, 2025, and as of August 2026 no chain-wide price revision has been announced since. This price increase, too, comes without any such company-wide announcement — only the listed price of this single store-limited menu item was updated. No official notice or official X post announcing the release or price of Founding Beef Loin Cutlet Curry and Rice on its own could be found either.
Editor's Note
A price increase just three weeks after a price cut — the Loin Cutlet Curry and Rice slot just can't seem to settle down. Still, it remains a better deal than the previous 1,170 yen.
