Matsuya Raises Store-Limited 'Founding Beef Loin Cutlet Curry' from 980 Yen to 1,070 Yen

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title: “Matsuya Raises Store-Limited ‘Founding Beef Loin Cutlet Curry’ from 980 Yen to 1,070 Yen” categories:

• menu tags:
• store-limited
• price-change published: true created_at: “2026-08-05T14:52:51+09:00” updated_at: “2026-08-05T14:52:51+09:00” thumbnail: “https://cdn.gyumesy.com/articles/y6o22s/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/y6o22s/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/curry/beef_rosu_hp_260805.html” editor_comment: “A price cut followed by another hike just three weeks later — the loin cutlet curry category just can’t seem to settle down. Even so, it’s still a better deal than the previous 1,170 yen.” description: “Matsuya’s store-limited menu item "Founding Beef Loin Cutlet Curry and Rice" went up 90 yen on August 5, 2026, from 980 yen to 1,070 yen. No chainwide price revision notice accompanied the change, which reverses a price cut made about three weeks earlier.” related_articles:
• lrb19x
• yt17en

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The price of Matsuya’s store-limited menu item “Founding Beef Loin Cutlet Curry and Rice” was raised by 90 yen on August 5, 2026, from 980 yen to 1,070 yen. The listed price for the item has been updated on the menu page of Matsuya’s official website. No chainwide price revision has been announced, and the change reverses a price cut made about three weeks ago.

Price Moves from 1,170 Yen to 980 Yen to 1,070 Yen

“Founding Beef Loin Cutlet Curry and Rice” is listed in the curry category of Matsuya’s official website as a store-limited menu item. The history of its listed price is as follows.

Date	Price
Before the July 14, 2026 price cut	1,170 yen
July 14, 2026 (price cut)	980 yen
August 5, 2026 (this change)	1,070 yen

On July 14, the price was cut by 190 yen from 1,170 yen to 980 yen, and this 90-yen hike comes only a little over three weeks after that cut, marking another revision. Still, compared with the pre-cut price of 1,170 yen, it remains 100 yen cheaper.

Product Details and Nutrition

This bowl pairs a loin cutlet with the “Founding Beef” curry, a line that continues to expand in connection with Matsuya’s 60th founding anniversary. It is offered at limited stores only. Nutritional information at the new price of 1,070 yen is as follows.

Price	Energy	Protein	Fat	Carbohydrates	Salt equivalent
1,070 yen	1,211 kcal	36.8 g	59.2 g	126.7 g	5.7 g

Price Position in the Curry Category

Among the six curries currently carrying the “Founding Beef” name, the new price of 1,070 yen is the second highest, behind the 1,380 yen “Matsuya Original Sauce Roast Beef Founding Beef Curry and Rice.”

Menu item	Price
Matsuya Original Sauce Roast Beef Founding Beef Curry and Rice	1,380 yen
Founding Beef Loin Cutlet Curry and Rice (this item)	1,070 yen
Founding Beef Karegyu	950 yen
Hamburg Steak Founding Beef Curry and Rice	890 yen
Cheese Founding Beef Curry and Rice	880 yen
Founding Beef Curry and Rice	680 yen

It is priced above the plain “Founding Beef Curry and Rice” (680 yen), the “Cheese Founding Beef Curry and Rice” (880 yen), and the “Hamburg Steak Founding Beef Curry and Rice” (890 yen). Of these six items, this is the only one offered at limited stores; all the others are available at every store.

Also, in the same store-limited loin cutlet curry slot, the “Neo Tomato Loin Katsu Curry and Rice” was sold for 1,070 yen from June 9 to July 14, so the new price is the same as that item’s.

No Chainwide Price Revision Notice Accompanied the Change

Since the “Price Revision Notice” of November 17, 2025, Matsuya had announced no chainwide price revision as of August 2026. This price increase likewise came without any such company-wide announcement; the listed price was simply updated for this one store-limited menu item. No official announcement or official X post about the launch or pricing of “Founding Beef Loin Cutlet Curry and Rice” on its own has been found.