Matsuya's Official X Account Quote-Reposts Voice Actress Aimi's YouTube Video on How to Eat at Matsuya

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Source: Matsuya Official X(@matsuya_foods)

Matsuya’s official X account (@matsuya_foods) posted at 6:28 PM on May 14, 2026, in the form of a quote repost of a YouTube video announcement titled “Aimi Shares Her Recommended Ways to Eat Matsuya,” which had been posted by voice actress Aimi’s (@aimi_sound) staff account (@aimistaff). The post included a line certifying Aimi as a “true Matsuya devotee” and was structured to recommend the unique eating styles she introduced to readers.

Original Post

Thank you, Aimi (@aimi_sound), for introducing Matsuya! (╹◡╹)

From how you pour ponzu citrus soy sauce on grated radish to the next-level twist of pairing curry with potato salad… We hereby certify you as a “true Matsuya devotee”…!

These meticulous eating styles even impress us here at Matsuya — everyone, please give them a try at your local store!

The emoticon “(╹◡╹)” at the start has become a fixture in official X posts since April. The reply takes an unusually enthusiastic tone, praising Aimi’s introduction with phrases like “certified as a true Matsuya devotee” and “eating styles that even impress us here at Matsuya.”

Quoted Post: Aimi STAFF (@aimistaff)

The quoted post is the following one from Aimi STAFF (@aimistaff).

❤️#Aimi YouTube Video Project Update💜

/ 【Matsuya】Voice actress Aimi shares her recommended ways to eat‼️🍚 https://youtu.be/Tvsn0yUd3tE

This time, Aimi, who loves #Matsuya, introduces her recommended ways to eat🍴♡ Please check it out👀

▼Matsuya (@matsuya_foods ) https://www.matsuyafoods.co.jp/

#aiminchube

Aimi is a talent who works as both a voice actress and singer, and this post is an update announcement for her own YouTube video series, “Aiminchube” (Aimi + tube). The video is titled “【Matsuya】Voice Actress Aimi Shares Her Recommended Ways to Eat‼️,” in which she publicly declares her love of Matsuya to her fans before introducing her preferred ways to eat there.

The Specific Eating Styles That Earned “Devotee” Certification

In its quote repost text, Matsuya’s official account cites the following two specific eating styles that Aimi introduced in the video.

Eating Style Menu Item (Presumed)
How to pour ponzu citrus soy sauce on grated radish Set meals using grated radish and ponzu citrus soy sauce (Japanese-style grated radish dishes such as hamburg steak, chicken, or thick-cut pork)
The next-level twist of pairing curry with potato salad Curry and Rice Set Meal + Potato Salad topping

The “next-level twist of pairing curry with potato salad” involves combining a Matsuya curry menu item with a separately ordered side of potato salad — a personal style that even the official account itself describes as “meticulous enough to impress us here at Matsuya.” The “devotee certification” is used by the official X account as its highest form of praise for a talent.

The Pattern of Quote Reposts by Matsuya’s Official X Account Since April

Matsuya’s official X account has continued a string of quote reposts since April, as shown below.

Date Quoted Account Topic
May 7 PayPay Official (@PayPayOfficial) Announcement of a PayPay coupon offering up to 10% cashback
May 7 FRUITS ZIPPER’s Yui Sakurai (@yui_fz0221) A “#nyu-kawashite” post about Cheese Beef Bowl
May 14 (this post) Aimi STAFF (@aimistaff) Voice actress Aimi’s YouTube video on how to eat at Matsuya

This marks the second instance in May of the practice of quote-reposting posts from talents and influencers introducing Matsuya. Following idol Yui Sakurai of FRUITS ZIPPER on May 7, this time it was voice actress Aimi — meaning the official channel has now spotlighted public declarations of Matsuya fandom from talents in two different genres.

Whereas the May 7 quote repost of Yui Sakurai took the form of a reply saying “We hope you’ll keep enjoying Matsuya’s Cheese Beef Bowl,” steering readers toward a related menu item (Umatoma Cheese Beef Bowl), this time the tone has shifted toward praising the featured talent’s own style, with phrases like “we hereby certify you as a true Matsuya devotee” and “eating styles that even impress us here at Matsuya.” Since the content of the quoted video (how to pour ponzu citrus soy sauce on grated radish, the curry-and-potato-salad twist) is a feature that highlights a Matsuya fan’s own personal ingenuity, the official account’s response is structured to respect and honor “a fan’s way of eating.”

Editor's Note

Being certified as a "true Matsuya devotee" or having your dedication praised as something that "even impresses the official account" — titles like that feel oddly coveted when they come straight from Matsuya itself.