Matsuya Official X Runs Follow & Repost Campaign for the Launch of 'Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak': 1,000 pt for 30 Winners

Matsuya’s official X account (@matsuya_foods) posted at 10:00 on June 2, 2026, announcing a campaign to commemorate the launch of the new menu item ‘Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak’. Through a follow & repost campaign running until Monday, June 8, 2026, 30 winners will be drawn by lottery to receive 1,000 Matsuya Points each. The post went out at almost exactly the same time as the launch of the six items in the series at 10:00 today.

Original Post

『溢れる3種の濃厚チーズINハンバーグ』発売記念🎉

松屋フーズ公式アプリで使える『松屋ポイント1000pt』が抽選で30名様に当たるフォロー&リポストキャンペーン開催！

★応募方法★

1️⃣@matsuya_foodsをフォロー

2️⃣この投稿をリポスト

〆2026年6月8日（月）まで

(Translation: “Commemorating the launch of ‘Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak’ 🎉 A follow & repost campaign is underway in which 30 winners will be drawn by lottery to receive 1,000 Matsuya Points, usable in the official Matsuya Foods app! ★How to enter★ 1️⃣ Follow @matsuya_foods 2️⃣ Repost this post. Deadline: Monday, June 8, 2026”)

The party-popper emoji 🎉 placed right after the headline, the entry steps marked with number emojis 1️⃣2️⃣, and the deadline written tersely with the 〆 (closing) symbol make this a familiar format for Matsuya’s official X follow & repost announcements.

A Look at the Promotional Banner

The square banner uses yellow as its base color. The title “\Overflowing Three-Kind/ Rich Cheese-Filled Hamburg Steak” sits at the top in bold black type, with only “IN” (“Filled”) inverted in a white oval badge. A red badge at the upper right reads “Launch Commemoration.”

In the center, a hamburg steak on an iron plate steams under a dark, demi-glace-style sauce. The image captures the moment yellow cheese flows out of the cracked surface, with sauce spreading around the plate.

In the lower half, a black band carries large yellow text reading “Follow & Repost (RT) for Matsuya Points” and “1000pt up for grabs!”, with “30 winners!!” in red text on a white badge layered on top. At lower right, a red badge states the deadline, “Entry period: through 6/8,” and a red Matsuya logo sits beneath it.

Entry Rules and Campaign Period

Item	Details
Start	10:00, June 2, 2026 (time of posting)
Deadline	Monday, June 8, 2026
How to enter	Follow @matsuya_foods and repost this post
Prize	1,000 Matsuya Points (usable in the official Matsuya Foods app)
Number of winners	30, drawn by lottery

The campaign runs for an effective seven days, from 10:00 on June 2 through June 8, overlapping with the first week of sales of the six new menu items. The prize is Matsuya Points usable in the official Matsuya Foods app, meaning a rebate in the form of in-app points rather than a cash discount.

Lineup of Past Launch-Commemoration Follow & Repost Campaigns

Matsuya’s official X account has repeatedly run its “1,000 Matsuya Points × 30 winners” follow & repost campaign since April 2026, almost always tied to new menu launches or revivals.

Date	Featured menu
April 7, 2026	Launch commemoration for Beef Bowl topped with Tomato and Cheese
April 10, 2026	Gorochiki revival commemoration
April 20, 2026	Launch commemoration for Set Meal of Grilled Pork Loin
April 27, 2026	Launch commemoration for Set Meal of Pork Steak
May 5, 2026	Launch commemoration for Taco Rice
June 2, 2026	Launch commemoration for Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak

The prize (1,000 Matsuya Points), number of winners (30), and entry method (follow + repost) all follow the same format as before. This is the first campaign in about four weeks since the Taco Rice launch commemoration (May 5), and follow & repost campaigns triggered by new menu launches appear to have become a regular fixture from spring into summer 2026.

Connection to Today’s 10:00 Series Launch

The six set-meal versions of the ‘Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak’ series went on sale at 10:00 today, June 2, and the campaign post was timed to match that launch. Serving to grow X followers while spreading awareness of the new series on X, it also pairs with the “Matsuya Foods official app 100-yen-off coupon (June 2, 10:00 to June 9, 10:00)” shown in Matsuya’s official announcement on May 28, lowering the barrier to trying the new items during launch week across both the app and X.