Matsuya Official X Runs Follow & Repost Campaign for 1,000 Matsuya Points x 30 Winners to Celebrate 'Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak' Launch

At 10:00 a.m. on June 2, 2026, Matsuya’s official X account (@matsuya_foods) posted an announcement of a Follow & Repost Campaign running through Monday, June 8, 2026, in which 30 winners chosen by lottery will each receive 1,000 Matsuya Points, to celebrate the launch of the new menu item ‘Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak.’ The post landed at almost the exact same time as today’s 10:00 a.m. launch of the six set meals in the same series.

Original Post

Celebrating the launch of 'Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak’🎉

We’re running a Follow & Repost Campaign where 30 lucky winners chosen by lottery will each receive ‘1,000 Matsuya Points,’ usable on the official Matsuya Foods app!

★How to Enter★

1️⃣Follow @matsuya_foods

2️⃣Repost this post

Deadline: Monday, June 8, 2026

Placing the party-popper emoji right after the ‘Celebrating the launch🎉’ opening line, and spelling out the entry steps with numbered emoji 1️⃣2️⃣, is a familiar structure for Matsuya official X’s Follow & Repost announcements. The deadline is written concisely using the Japanese 〆 (shime) symbol.

Observations on the Promotional Banner

The square banner uses yellow as its base color, with the title “\Overflowing Three-Kind/ Rich Cheese-Filled Hamburg Steak” set in bold black text at the top; only the word “IN” is reversed out in a white oval badge. A red badge in the upper right adds “Launch Celebration.”

At the center sits a hamburg steak on a teppan hot plate, covered in a thick, demi-glace-style sauce and steaming. The image captures the moment yellow cheese flows out from a crack in the surface, with the sauce also spreading around the hot plate.

The lower half features a black band with large yellow text reading “Follow & Repost (RT) for Matsuya Points” and “1,000pt Up for Grabs!,” overlaid with “To 30 Winners!!” in a white badge with red lettering. A red badge in the lower right states the entry deadline, “Entry Period: Through 6/8,” with the red Matsuya logo placed below it.

Entry Rules and Campaign Period

Item	Details
Start	10:00 a.m., June 2, 2026 (post time)
Deadline	Monday, June 8, 2026
How to Enter	Follow @matsuya_foods and repost this post
Prize	1,000 Matsuya Points (usable on the official Matsuya Foods app)
Number of Winners	30, chosen by lottery

The campaign runs for an effective seven days, from 10:00 a.m. on June 2 through June 8, overlapping with the launch week of the six new menu items. The prize is “Matsuya Points” usable on the official Matsuya Foods app — a form of in-app point rebate rather than a cash discount.

Comparison with Past Launch-Celebration Follow & Repost Campaigns

Matsuya’s official X account has repeatedly run “1,000 Matsuya Points x 30 winners” Follow & Repost Campaigns since April 2026, almost always tied to a new menu launch or the return of a past item.

Date	Featured Menu Item
April 7, 2026	Umatoma Cheese Beef Bowl Launch Celebration
April 10, 2026	Gorochiki Comeback Celebration
April 20, 2026	Grilled Pork Loin Set Meal Launch Celebration
April 27, 2026	Pork Steak Set Meal Launch Celebration
May 5, 2026	Taco Rice Launch Celebration
June 2, 2026	Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak Launch Celebration

The prize (1,000 Matsuya Points), number of winners (30), and entry method (follow plus repost) all follow the same format as before. This campaign comes roughly four weeks after the Taco Rice launch campaign (May 5), suggesting that new-menu-triggered Follow & Repost campaigns have become a regular fixture from spring into summer 2026.

Connection to Today’s 10:00 a.m. Series Launch

The ‘Overflowing Three-Kind Rich Cheese-Filled Hamburg Steak’ series launched with six set meal versions at 10:00 a.m. today, June 2, and the timing of this campaign’s post was aligned with that launch. As a launch-celebration campaign, it serves to grow X followers while spreading awareness of the new series on X. Combined with the 100-yen-off coupon for the official Matsuya Foods app (valid 10:00 a.m. June 2 through 10:00 a.m. June 9) announced in Matsuya’s official notice on May 28, this creates a structure that lowers the barrier to trying the new items across both the app and X channels during launch week.