Matsuya to Open Chiba Nitona Store, Its 14th in Chiba City, on October 20 at 10 AM

Matsuya will open a new store, “Matsuya Chiba Nitona Store” (2327), in Chuo Ward, Chiba City. It is located at 702-2 Nitona-cho, Chuo Ward, Chiba City, Chiba Prefecture, and is scheduled to open at 10 AM on Tuesday, October 20, 2026. The store will be co-located with Matsunoya, the tonkatsu brand.

Matsuya Count in Chiba City Rises to 14, Nearest Store Is Soga Store

With this opening, the number of Matsuya locations operating in Chiba City rises to 14. Chuo Ward, where the new store is located, already has five stores: Chiba Store (0139), Nishi-Chiba Store (0354), Higashi-Chiba Store (0441), Soga Store (0426), and Suehiro Kaido Store (0853).

The closest existing store to Chiba Nitona Store is Soga Store, about 3.3km away in a straight line. Next is Suehiro Kaido Store at about 3.9km, followed by Chiba Koichiba Store (2208) at about 4.2km. The location sits slightly inland from the city center, keeping a distance of a few kilometers from the surrounding existing stores.

Chiba Prefecture Ranks 5th Nationwide with 78 Stores

By prefecture, Matsuya locations in Chiba Prefecture rank 5th nationwide. Tokyo has the most with 337 stores, followed by Osaka Prefecture and Kanagawa Prefecture with 111 each, and Saitama Prefecture with 103, while Chiba Prefecture has 78. With stores concentrated in the one metropolis and three prefectures of the greater Tokyo area, Chiba Prefecture is one of the key areas bordering Tokyo.

Matsunoya Co-location Now the Mainstream Format, New Openings Continue in Chiba Prefecture

Chiba Nitona Store takes the co-located format, housing both Matsuya’s beef bowl and Matsunoya’s tonkatsu under one roof. Matsuya stores co-located with Matsunoya number 34 in Chiba Prefecture (about 44% of the prefecture’s total) and about 40% nationwide, making the dual-brand co-location format the mainstream style for recent store openings.

New openings have continued in Chiba Prefecture since this summer. Tomisato Inter Store (2293) opened in Tomisato City on July 17, and Shin-Matsudo Store (2323) opened in Matsudo City on August 1, with Chiba Nitona Store joining this string of openings. Nationwide too, Matsunoya co-located stores have opened one after another, including two new stores in Mie and Yamaguchi on October 1 and a co-located store in Sayama City, Saitama, on September 30.