Matsuya Launches Campaign Giving 30 Winners 1,000 Matsuya Points to Mark Twice-cooked Pork Debut

On July 14, 2026, Matsuya launched a follow-and-repost campaign on its official X account (@matsuya_foods) to celebrate the debut of its signature Chinese dish, the “Twice-cooked Pork (Hui Guo Rou) Set Meal.” Thirty winners drawn by lottery will each receive 1,000 Matsuya Points, usable in the official Matsuya Foods app. The campaign coincides with the nationwide release of Twice-cooked Pork at 10:00 a.m. the same day, making it a launch-day celebration.

Enter by Following and Reposting, Deadline July 20

Entering takes two steps: follow the official account (@matsuya_foods), then repost (RT) the designated post. Winners will receive 1,000 Matsuya Points.

Item	Details
Prize	1,000 Matsuya Points
Winners	30, chosen by lottery
How to enter	① Follow @matsuya_foods ② Repost the designated post
Entry period	Through Monday, July 20, 2026

Matsuya Points can be used in the official Matsuya Foods app, so winners can put them straight toward payments in stores or through Mobile Order.

The Star Is Today’s Release: Twice-cooked Pork Set Meal with a Choice of Side Dish

The star of the celebration, the Twice-cooked Pork Set Meal, is a dish of cabbage, green pepper, carrot, onion and pork stir-fried in a sweet-savory Chinese sauce and sprinkled with white sesame seeds. This time it comes with a “Choice of Side Dish”: the mellow “Melting Yolk Soft-boiled Egg” or the fiery “Burning Heat Fuji-san Kimchi.”

The menu lists two versions, “Twice-cooked Pork Set Meal (Soft-boiled Egg)” and “Twice-cooked Pork Set Meal (Kimchi),” both at 880 yen. Sales began as announced, from 10:00 a.m. on July 14.

A Two-Step Build-Up: Announcement, X Teaser, Then Launch-Day Campaign

The campaign caps off the run-up to the release. On July 9, an official announcement introduced Twice-cooked Pork under the banner “Authentic Chinese sauce, evolved further,” and at 6:00 p.m. on July 10, the official X account teased the date and time: “On sale from 10:00 a.m. on Tuesday, July 14, 2026.” The celebration campaign then arrived on launch day, four days after the teaser.

The same day, July 14, also saw the arrival of a new menu item, the mellow, rich dessert “Soy Milk Pudding” (180 yen). It too was announced separately in an official notice on July 9, debuting at the same time as Twice-cooked Pork.

A Standard Celebration Format Repeated with Each New Release

The combination of “1,000 Matsuya Points, 30 winners by lottery, follow and repost” is a standard format Matsuya has used repeatedly to mark new product launches. Looking back at past launch campaigns, the most recent ones alone include “Yatara Beef Bowl” (July 7), “Hamburg Steak with Brown Sauce Set Meal” (June 30) and “Fluffy Egg Grilled Eel Bowl” (June 23), each held under nearly identical terms whenever a new item arrived. Twice-cooked Pork follows the same pattern.

By contrast, collaboration projects such as ONE PIECE offer clearly different terms, with prizes like 5,000 Matsuya Points or merchandise. The 1,000-point, 30-winner format this time reads as sticking to the standard “new product launch celebration” template.