Matsuya Official X Hand-Draws an Eggplant "For Real" for Stir-fried Pork and Eggplant with Spicy Miso

At 20:00 on September 10, 2026, Matsuya’s official X account (@matsuya_foods) posted a hand-drawn illustration themed around an eggplant, tied to the autumn staple Stir-fried Pork and Eggplant with Spicy Miso Set Meal (880 yen), currently on sale. The post opens with “The Art of Autumn, the Season of Spicy Miso!” and continues, “So I tried drawing an eggplant (for real)” and “Maybe I should put this one in a frame too… ( ¯꒳¯ )🖼️” — an original creative piece written just for the post.

One Eggplant, Rendered in Colored Pencil and Marker

The first image attached to the post is an illustration of a single long eggplant drawn on white paper. The deep purple flesh is given a glossy sheen with white highlights, while the stem is layered from green to yellow with shading worked in. Black, white, and purple colored pencils are lined up in the upper left of the paper, and purple, light purple, and dark purple markers in the lower right — evidence of the materials used to finish the piece. True to the “(for real)” attached to the post, this is no rough doodle but a piece drawn with a realistic touch.

The line “So I tried drawing an eggplant” doesn’t appear in the product description on the official site — it’s original text written exclusively for X. This isn’t the first time Matsuya’s official X account has drawn and posted its own illustration; past examples include posts featuring the mascots Macky and Yakky.

“Maybe I Should Frame It” Echoes the Frame Motif of the Promotional Poster

The line in the post, “Maybe I should put this one in a frame too,” echoes the design of the product’s promotional poster. That poster places a photo of the dish inside an ornate gold frame, with a plaque beneath it reading “Stir-fried Pork and Eggplant with Spicy Miso Set Meal, Matsuya” like the title of an artwork — a “museum” presentation completed with the copy “The Art of Autumn, the Season of Spicy Miso.” below it. Framed within is a dish of roughly-cut eggplant, pork, and onion stir-fried in a reddish-black spicy miso sauce and topped with white sesame seeds, served set-meal style with rice, a corn salad, and miso soup. The hand-drawn eggplant appears to have been drawn to match this frame’s aesthetic.

Fifth Post in Six Days Since Launch, Headline Repeats the “[Season of] Autumn, Season of Spicy Miso!” Formula

This post is the latest in a series of official X posts about the Stir-fried Pork and Eggplant with Spicy Miso Set Meal. It follows the launch announcement on September 4, the Follow & Repost Campaign marking the 10:00 launch on September 8, that evening’s taste-test report, and a suggestion to top the dish with red pickled ginger on the morning of September 10 — with September 10 seeing two posts, this morning one and the evening’s eggplant illustration. Across the six days from the September 4 launch announcement to this post on September 10, the dish has been the subject of five posts.

The headline style also shows repetition. This post’s “The Art of Autumn, the Season of Spicy Miso!” follows the same “[Season of] Autumn, the Season of Spicy Miso!” pattern as “The Appetite of Autumn, the Season of Spicy Miso!,” used in the taste-test report on the evening of September 8.

The Autumn Staple: Stir-fried Pork and Eggplant with Spicy Miso Set Meal

The Stir-fried Pork and Eggplant with Spicy Miso Set Meal went on sale at 10:00 on Tuesday, September 8, 2026, at Matsuya locations nationwide except some stores. It’s priced at 880 yen, and the launch announcement also noted that this is 100 yen cheaper than last year. The poster also reads “9.8 (Tue) 10:00 On Sale,” “880 yen,” and “Matsuya Autumn Staple.”

Matsuya positions the dish as a “Matsuya Autumn Staple,” and the launch announcement describes it as “a fixture of Matsuya’s autumn since its debut in 2008 — beloved every year for 18 years as a signature autumn menu item and a hallmark of the season” (according to Matsuya’s official statements). This latest eggplant illustration is a renewed push to promote that autumn menu item as the star of the post.