松屋、本日10時『牛カルビホルモン丼』など鉄板焼き2品を発売

Matsuya released two items — the ‘Beef Short Rib & Offal Bowl’ and ‘Matsuya’s Yakiniku Beef Bowl’ — at 10 AM on August 11, 2026, at Matsuya locations nationwide, excluding some stores. Both are bowl dishes featuring beef grilled to a fragrant finish on a teppan griddle, and their appearance matches what was previewed in the August 6 notice, ‘Two Beef Dishes, Straight from the Teppan, Straight to the Point.’ The prices, launch date and time, and target stores remain unchanged from the preview.

‘Beef Short Rib & Offal Bowl’ Is 990 Yen — A Bowl of Plump Offal and Beef Short Rib

The ‘Beef Short Rib & Offal Bowl’ is priced at 990 yen (tax included, as are all prices below). It combines flavorful beef boneless short rib with plump-textured beef offal, topped with colorful garlic sprouts. Matsuya’s official website describes it as ‘the ultimate stamina-packed combination’ that ‘really makes the rice go down.’

The nutritional information is as follows.

Price	Energy	Protein	Fat	Carbohydrates	Salt Equivalent
990 yen	1,020 kcal	27.1g	51.7g	103.3g	5.1g

‘Matsuya’s Yakiniku Beef Bowl’ Gets a Renewed ‘Ultimate Sauce,’ Now in 3 Sizes

‘Matsuya’s Yakiniku Beef Bowl’ comes in three sizes: Small Serving at 600 yen, Regular Serving at 630 yen, and Large Serving at 850 yen. According to the official website, the renewed ‘Ultimate Sauce’ brings out the savory flavor of the meat, with the special sauce coating crisp, fragrantly stir-fried onions and juicy meat. Takeout is also available, though Miso Soup is charged separately for takeout orders.

The price and nutritional information for each size are as follows.

Size	Price	Energy	Protein	Fat	Carbohydrates	Salt Equivalent
Small Serving	600 yen	633 kcal	18.5g	32.4g	66.8g	3.5g
Regular Serving	630 yen	757 kcal	20.6g	32.9g	93.3g	4.2g
Large Serving	850 yen	1,039 kcal	27.3g	43.3g	132.8g	4.8g

Within the Bowl Menu, the Two Items Split Between a High Price Tier and a Standard Price Tier

Both items join the same bowl category — ‘Beef Bowl, Curry and Rice, Set Meals, and Other Bowls’ — but their price points contrast sharply.

At 990 yen, the ‘Beef Short Rib & Offal Bowl’ sits in the bowl category’s higher price tier. While items like the Double Matsuya Original Sauce Roast Beef (1,470 yen) rank above it, 990 yen still places it among the most expensive items on the bowl menu.

On the other hand, the Regular Serving of ‘Matsuya’s Yakiniku Beef Bowl’ at 630 yen matches the price of the Salt-based Green Onion Pork Loin Bowl (630 yen), making it one of the most accessible Regular Serving price points in the bowl category — 60 yen cheaper than the Beef Bibimbap Bowl and the Boneless Short Rib and Kimchi Bowl (690 yen each).

Menu Item	Price
Double Matsuya Original Sauce Roast Beef	1,470 yen
Beef Short Rib & Offal Bowl (Released Today)	990 yen
Grilled Eel Bowl	980 yen
Beef Bibimbap Bowl / Boneless Short Rib and Kimchi Bowl	690 yen each
Matsuya’s Yakiniku Beef Bowl Regular Serving (Released Today) / Salt-based Green Onion Pork Loin Bowl	630 yen each

Compared with the Beef Bowl (Regular Serving, 460 yen) — another beef bowl — the Regular Serving of the Yakiniku Beef Bowl is 170 yen more expensive, placing it in roughly the same price range as the Beef Bowl topped with Cheese or the Beef Bowl topped with Tomato and Cheese (660–690 yen).

From the Official Notice and X Preview to the Launch-Day Listing

The two items were announced in stages starting five days before launch. The August 6 notice revealed the launch date and time (10 AM on August 11), the target stores (Matsuya locations nationwide, excluding some stores), and all prices. The following day, August 7, the announcement’s thumbnail image was replaced with an actual product photo, and at 6 PM that same day, the official X account (@matsuya_foods) reiterated the launch with ‘On sale from 10 AM on Tuesday, August 11.’ On August 10, Matsuya further announced that it would distribute, starting August 11, a free service voucher redeemable for a Small Serving Boneless Short Rib dish after collecting three.

Following this series of previews, the two items appeared on the bowl menu on launch day exactly as announced.

As of 9:59 AM on August 11, Moved to the Limited-Time Category

As of 9:59 AM on August 11, both the ‘Beef Short Rib & Offal Bowl’ and ‘Matsuya’s Yakiniku Beef Bowl’ were confirmed to have moved into the limited-time menu category on Matsuya’s official website.

As of 11:06 AM on September 29, Removed from the Limited-Time Category

As of 11:06 AM on September 29, the ‘Beef Short Rib & Offal Bowl’ was confirmed to have been removed from the limited-time menu category on Matsuya’s official website.

As of 7:21 PM on October 13, Removed from the Limited-Time Category

As of 7:21 PM on October 13, ‘Matsuya’s Yakiniku Beef Bowl’ was confirmed to have been removed from the limited-time menu category on Matsuya’s official website.

As of 9:58 AM on October 20, Moved to the Limited-Time Category

As of 9:58 AM on October 20, ‘Matsuya’s Yakiniku Beef Bowl’ was confirmed to have moved into the limited-time menu category on Matsuya’s official website.

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