Matsuya's au PAY Payment Campaign Offering Up to 15% Cashback Ends Today

At 15:00 on August 23, 2026, Matsuya’s official X account announced that the au PAY payment campaign currently running on the Matsuya App would end that same day. Following the headline “＼Today’s the Last Day／,” the post renewed its call to action with “The au PAY payment campaign on the Matsuya App is ending soon (´｡• ᵕ •｡)” and “Up to 15% cashback, for a limited time!” This marks the final day of the eligible time window, from 3:00 p.m. to 10:59 p.m.

Eligibility: au PAY Payments of 600 Yen or More per Transaction, Up to 15% Ponta Points Back

The announcement image features the Matsuya and au PAY logos, the Ponta mascot character, a dusk cityscape with a crescent moon, and a bowl of Beef Bowl, with “Up to 15% Cashback” displayed prominently at the center.

According to the conditions listed in the image, paying 600 yen (tax included) or more per transaction via au PAY (online payment) on Matsuben Net, Matsuya Mobile Order, Matsuben Delivery, or the Matsuya Mini App earns up to 15% back in Ponta Points for every 200 yen (tax included) spent. The cashback is capped at 200 points per transaction and 1,000 points per campaign period, per au ID. Participation requires entry via a dedicated page, and the eligible time window is 3:00 p.m. to 10:59 p.m. daily. The campaign runs from Saturday, August 8 to Sunday, August 23, 2026.

The Third Announcement, After the Launch and a Mid-Campaign Update

This campaign was first announced as starting on the official X account at 15:00 on August 8 with “＼Starting Today！／.” A mid-campaign post followed at 15:00 on August 15, noting the eligible window with “au PAY payments on the Matsuya App are a great deal between 15:00 and 22:59,” leading up to today’s end-of-campaign announcement at 15:00 on August 23. All three posts went out in the 3 p.m. hour, following the same pattern: launch, mid-campaign reminder, and final call before the end.

au PAY payment campaigns on the Matsuya App have been run repeatedly. Most recently, one was held for 30 days from June 1 to June 30 as part of the au PAY All-You-Can-Eat Campaign Part 2, marking Matsuya’s 60th founding anniversary. This latest campaign ran for 16 days, from August 8 to August 23 — roughly half the length of the previous one.

Other Rebate Offers Running Alongside It Through the End of August

Even after the au PAY campaign ends, other payment and rebate offers continue on the Matsuya App. The PayPay Coupon offering up to 10% cashback, announced on the official X account on August 16, runs through August 31, as do a campaign doubling Matsuya Points and an offer granting 300 points for new Matsuben Net users, both also through August 31. Each of these is a separate offer from the au PAY cashback, and their rates cannot be combined and applied together.