Matsuya's Official X Account Teases Promoting Kimchi Kalbi Bowl and One Other Item to Chainwide Promotion in October 'If Well Received'

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title: “Matsuya’s Official X Account Teases Promoting Kimchi Kalbi Bowl and One Other Item to Chainwide Promotion in October ‘If Well Received’” categories:

• official tags:
• x
• announcement published: true created_at: “2026-08-29T18:18:40+09:00” updated_at: “2026-08-29T18:39:17+09:00” thumbnail: “https://cdn.gyumesy.com/articles/ktc0fw/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/ktc0fw/ogp.png” source_url: “https://x.com/matsuya_foods/status/2093628842355446180” editor_comment: “Hats off to the two sisters who finished two bowls in 20 minutes. Whether it gets promoted to a chainwide promotion depends on how today goes.” description: “On the night of August 29, Matsuya’s official X account quoted its post about the Mega servings of the Kimchi Kalbi Bowl and Salt-based Green Onion Pork Loin Bowl sold on Meat Day that same day, saying it would like to promote both to chainwide promotion around October if they are well received. The announcement is a forward-looking teaser conditioned on customer response.” series_key: null related_articles:
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On the night of August 29, Matsuya’s official X account (@matsuya_foods) quoted its own post about the Mega serving campaign for the Kimchi Kalbi Bowl and Salt-based Green Onion Pork Loin Bowl, sold on that day’s “Meat Day,” and wrote: “If these 2 items are well received on Meat Day, we’ll promote them to a chainwide promotion around October, so please support us (´∀｀)” The post signals that, depending on the response to the one-day-only Mega servings, the chain would like to expand the two items into a chainwide promotion as early as October.

The Quoted Post Is the Announcement for the “Yakiniku Day” Mega Serving

The post being quoted is an advance announcement published on the night of August 28. The original reads: “Tomorrow is the 29th! That means it’s Meat Day. 🍖 And since it’s August 29, it’s also Yakiniku Day! As a special menu, we’ll be selling Mega servings of the Kimchi Kalbi Bowl and the Green Onion Salt Bowl!! The rice is Extra-large Serving and the meat is double the Large Serving. Challengers wanted! We look forward to seeing you (╹◡╹)” Although the post abbreviates the name to “Green Onion Salt Bowl,” the official name is the Salt-based Green Onion Pork Loin Bowl.

The Mega serving went on sale on August 29 itself, and the official X account also posted itself taking on the challenge of finishing one that afternoon. This latest post wraps up that sequence by addressing the future of the campaign itself.

The Two Items Are Nationwide Regular Menu Staples; the Mega Serving Is a One-Day-Only Size

The Kimchi Kalbi Bowl and the Salt-based Green Onion Pork Loin Bowl, the two items targeted for “promotion to a chainwide promotion,” are both staple bowls sold as regular menu items at Matsuya locations nationwide. The Kimchi Kalbi Bowl costs 690 yen for a Regular Serving (660 yen for Small Serving, 910 yen for Large Serving, 1,090 yen for Extra-large Serving), and the Salt-based Green Onion Pork Loin Bowl costs 630 yen for a Regular Serving (600 yen for Small Serving, 850 yen for Large Serving).

The “Mega serving” that appeared on August 29 is a size not found in the regular lineup, with Extra-large Serving rice and double the Large Serving amount of meat. It was priced at 1,200 yen for the Kimchi Kalbi Bowl and 1,140 yen for the Salt-based Green Onion Pork Loin Bowl, each exceeding the largest regular size. It was offered for that one day only, to Matsuya App users.

Wording Not in the Official Notice; Past Chainwide Rollouts Were Confirmed Announcements

The wording “If these are well received on Meat Day, we’ll promote them to a chainwide promotion around October” does not appear in the official notice about the Meat Day campaign issued on August 25 and appears only in this X post. While the notice conveyed the price of the Large Serving size and the applicable period, the official X account describes the future plans in the form of an appeal to readers.

In past cases where Matsuya announced chainwide rollouts of products, such as the April nationwide introduction of Umatoma Mazesoba and the nationwide sale of Soy Milk Pudding, they were all conveyed as decided facts. This time, the chain sets the condition “if well received,” leaving the outcome to readers’ support. The October promotion is only the chain’s current intention, and whether it actually becomes a chainwide promotion will have to await a future official announcement.

Challenge Result: “Both Finished in 20 Minutes”

The official X account then posted the result of the finishing challenge. It reported that two sisters had polished off the Mega serving in 20 minutes, writing, “Challenge result! Both finished in 20 minutes 👏 We’re completely full ( ¯꒳¯ )”. It also urged people to take part as the sale’s end time approached, saying, “It’s only until 11:59 PM today, so please install the Matsuya App and give it a try!”

The attached image shows two white bowls cleaned out, with neither toppings nor rice left, accompanied by the text “Both finished!” and “We did it~!” along with Matsuya’s official mascot Macky looking delighted.

From the advance announcement to the one-day sale, the finishing challenge, and finally the teaser of “promotion to a chainwide promotion in October if well received,” the whole series of posts ran on the same day. Whether the Mega serving moves on to a chainwide promotion in October hinges on the response that day.