Matsuya Official App Notifies of Matsuben Net "Gogotoku" Double Points for 2–6 PM Pickup

On September 8, the Matsuya official app sent a notification about the “Matsuben Net Gogotoku Point Boost Campaign,” under which customers who pick up their order at Matsuben Net between 2 PM and 6 PM earn double the usual Matsuya Points. The notification arrived just after 2 PM, right as the target time window began. The campaign runs from 2 PM on Tuesday, September 8 to 6 PM on Monday, September 14. Matsuya Mobile Order and Matsuben Delivery are not eligible.

Second Channel of Announcement, Following the Official Notice

This campaign had already been announced the previous day, September 7, in an official notice on the Matsuya website titled “Double Points for a Limited Time! ‘Matsuben Net Gogotoku Point Boost Campaign’ Begins!” The notice states: “From 2 PM on Tuesday, September 8, 2026 to 6 PM on Monday, September 14” and “Customers who pick up their order at ‘Matsuben Net’ between ‘2 PM and 6 PM’ during the campaign period will receive double the usual Matsuya Points.”

This app notification delivered the same content again, timed to coincide with the start of the target time window, and the dates, time window, and point multiplier all match the official notice. The campaign was thus announced through two channels: advance notice via the official announcement, and an app notification right after the window began.

The Notification Text Paraphrases and Condenses the Official Notice

The notification’s title reads “9/8–9/14 Points 【2x】‼️ Afternoon Is the Best Time for Matsuben✨” and its body reads “【Matsuben Net】 Pick up between 2 PM and 6 PM and earn double the usual Matsuya Points✨.” It rephrases the official notice’s “receive double the usual” as “earn double the usual,” extracting just the date and time-window conditions into a shorter summary. The official notice’s text uses no emoji, so the ‼️, ✨, and the 【】 brackets appear only in the notification.

There has also been a change in how the multiplier is written. Previous notifications about Matsuben Net and Mobile Order had consistently enclosed the multiplier in single quotation marks, like “2x” or “3x,” but the September 5 notification, “Points 【3x】 Until 9/14 (Mon)‼️ Matsuya Mobile Order⭐️,” used the 【】 brackets instead, and this notification continues that style with “【2x】” and “【Afternoon】.” The katakana spelling “おトク” (a stylized rendering of “otoku,” meaning “bargain”) had also been used in the September 3 notification.

“Gogotoku” Returns After About 5 Months, with Different Conditions

Double points at Matsuben Net limited to the 2 PM–6 PM pickup window last appeared in the April 7 notification, “Mobile Order 3x‼️ Matsuben 2x‼️ Afternoons Are a Bargain for Your New Life” (through April 13, with the same 2 PM–6 PM window). Whereas that earlier campaign was announced together with the Mobile Order 3x campaign in a single notification, this time it was sent as a standalone Matsuben Net notification, with Mobile Order and Matsuben Delivery excluded from eligibility.

Most recently, from August 11 to August 31, a Matsuben Net double-point campaign with no time restriction ran, with reminder notifications arriving about once a week. About a week after that campaign ended, this new campaign began, changing the terms from “double points all day” to “double points limited to the 2 PM–6 PM afternoon window.”

It also shares its end date, September 14, with the ongoing Matsuya Mobile Order triple-point campaign running from September 1 to September 14, meaning the Matsuben Net afternoon double-points campaign and the Mobile Order triple-points campaign will run in parallel during this period.