Matsuya Official X Holds Follow & Repost Campaign for 'Yatara Beef Bowl' Release, Offering 1,000 Matsuya Points to 30 Winners

On July 7, Matsuya’s official X account (@matsuya_foods) held a Follow & Repost Campaign to celebrate the same-day release of the “Yatara Beef Bowl.” Thirty winners chosen by lottery will receive “1,000 Matsuya Points” usable in the official Matsuya Foods app. Entries are open until Monday, July 13, 2026.

Entry Is a Two-Step Process: Follow and Repost

There are two steps to enter:

• Follow Matsuya’s official X account (@matsuya_foods)
• Repost the target post

Thirty winners will be selected by lottery. The prize is 1,000 Matsuya Points (equivalent to 1,000 yen) usable in the official Matsuya Foods app, and the entry deadline is Monday, July 13, 2026.

The Campaign Celebrates Today’s Release of the “Yatara Beef Bowl”

The campaign celebrates the “Yatara Beef Bowl,” also released on July 7. The announcement image features the words “Release Commemoration” and “Yatara, so tasty,” alongside a large glass bowl piled high with “yatara.” Yatara is a local dish from Shinshu (Nagano Prefecture) made of finely chopped cucumber, carrot, daikon radish, and kelp for a refreshing taste. Below the image, the lineup also shows the “Yatara Beef Bowl,” which tops the Beef Bowl with yatara, and the “Yatara Japanese-style Hamburg Steak Set Meal,” which pairs it with a Japanese-style hamburg steak.

1,000 Points to 30 Winners Has Become the Standard Format for Release Campaigns

Follow & Repost campaigns timed to new Matsuya menu releases have settled into a standard format: 1,000 Matsuya Points awarded to 30 winners. In June, campaigns of the same scale were also held for the releases of the Hamburg Steak with Brown Sauce Set Meal, the Fluffy Egg Grilled Eel Bowl, and Shkmeruli, and this Yatara Beef Bowl campaign follows that same pattern.