Matsuya Official X Holds Follow & Repost Campaign for 'Yatara Beef Bowl' Launch: 1,000 Matsuya Points for 30 Winners

Matsuya’s official X account (@matsuya_foods) launched a follow-and-repost campaign on July 7 to commemorate the “Yatara Beef Bowl,” which went on sale the same day. By lottery, 30 winners will each receive “1,000 Matsuya Points” usable in the official Matsuya Foods app. Entries close on Monday, July 13, 2026.

Enter in Two Steps: Follow and Repost

There are two ways to enter:

• Follow Matsuya’s official X account (@matsuya_foods)
• Repost the designated post

Thirty winners will be chosen by lottery. The prize is 1,000 Matsuya Points (worth 1,000 yen) usable in the official Matsuya Foods app, and the entry deadline is Monday, July 13, 2026.

The Featured Item Is the “Yatara Beef Bowl,” On Sale Today

The campaign commemorates the “Yatara Beef Bowl,” which also went on sale on July 7. The announcement image carries the text “Launch Commemoration” and “Yatara, Seriously Delicious,” with a large glass bowl heaped with yatara filling the frame. Yatara is a local dish from Shinshu (Nagano Prefecture): a refreshing side made of finely chopped cucumber, carrot, daikon radish, kelp, and more. The lower part of the image also shows the “Yatara Beef Bowl,” which is a beef bowl topped with yatara, and the “Yatara Japanese-style Hamburg Steak Set Meal,” in which yatara accompanies a Japanese-style hamburg steak.

1,000 Points for 30 Winners Is the Standard Format for Launch Follow-and-Repost Campaigns

For new Matsuya menu launches, follow-and-repost campaigns offering 1,000 Matsuya Points to 30 people have become the standard format. Campaigns of the same scale were also held in June to coincide with the launches of the Hamburg Steak with Brown Sauce Set Meal, the Fluffy Egg Grilled Eel Bowl, and Shkmeruli, and this Yatara Beef Bowl campaign follows the same pattern.